Magazine Advertisement Analysis Paper

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Although, in society today ads are being produced with different characteristics of feminism; for example, having more "plus" sized models in ads instead of the typical tall, skinny models. The mass media is still predominantly a gender discriminated aspect in today's society. The media presents aspects of masculinity and femininity in ads produced for general ideas of how people in our society should look like and wear to be appealing. I chose to analyze a magazine ad that displayed both a male and female model. I ended up finding an ad that I felt was very gender biased, the producers of this ad had to be mimicking how they believed gender equality should be. The ad I chose to analyze was an ad by Gucci where both models were wearing some of the name brand clothing. As the male model is …show more content…

The United States originated as a patriarchal society as women had to fight years to earn any kind of rights(site book). As the time has went on, this system has systematically disappeared from the United States as many laws and regulations have been passed to ensure the equality of all people gender wise. Even though these rules and sanctions are in place for equality, society seems to still have glimpses of gender discrimination and gender inequality. In the ad chosen, a sense of dominance is prevalent as the male model is pictured much larger than the female. Also, the male is standing over top of the female as she is on her hands and knees, showing dominance towards the male. More aspects of masculinity shown in this ad are shown with the male having his shirt off. With the shirt off it shows the muscle tone on his arms, his six pack abdominal, and his clean shaven chest. Thus depicting a figure that is pleasurable to the eyes that creates images of how males should look to be “desirable” or

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