The Importance Of Magazine Advertising In National Magazine

Good Essays
When it comes to magazine advertising, most small, local business owners think of the large, glossy, national publications chock full of flashy big brand ads. They make the assumption that their business has no business advertising right alongside the big shots, especially since their target audience is within a 100 mile radius. But this simply isn’t the case. The truth is, many national magazines have local sections that are aimed at smaller, regional businesses.
Who Should Consider Advertising in National Magazines?
Advertising in the local, regional section of national magazines makes a lot of sense for business owners who have multiple locations within their state, because you can pretty much advertise ALL of your stores using just one ad.
If you carry niche items or specialized products (think hobbies and collectibles), advertising in these magazines may work well for you as many people are willing to do a bit of traveling to find a supplier of hard-to-find items.
Always call up a sales rep and ask for a media kit and any information on rates and deadlines. And be sure to request a map so you know exactly what each local territory includes.
For Businesses on a Really Tight Budget
Even though advertising in the local sections of national magazines can be far more affordable than many would assume, there are still those businesses who
…show more content…
These generally carry ads for local realtors, car lots, home security monitoring, landscaping services, etc. Now, your product or service doesn’t necessarily have to tie into one of these categories, it simply has to be attractive and make sense to the people who peruse these publications. If you own a small boutique shop that sells antique wedding rings, your target audience may not read this publication. However, if you are a local chimney repairman, your offer would most likely attract the right
Get Access