Analysis Of Kellogg's Pp Cereal Advertisement

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Since I was a little girl, my mother always made it clear that a husband was unobtainable if a woman could not properly tend to his needs. I learned how to cook, how to clean, how to do laundry, and I even learned how to take care of my younger siblings all because, according to my mother, these responsibilities were a woman’s duty; it was her job. For centuries, this has been the mindset of every woman, which has been passed down from generation to generation. A stereotype that has influenced a culture and defined a human being. In this 1930’s Kellogg’s PEP Cereal advertisement we witness yet another stereotype defining women into this sexist housewife persona. Through the use of clothing and appearance, text and audience the ad conveys a …show more content…

Due to her vitamins the wife can excel and “thrive” whereas the husband is “all tuckered out by closing time”. Again roles come into play, the man tired from a long day at the office representing a blue collared business man, while the wife takes role of the housewife ready and willing to complete whatever is necessary to please her husband. The situation seems attractive to women, the man not only complimenting her good looks but her hard work as well. The words coming out of her husband’s mouth show a sense of validation, forcing the audience to believe that a woman’s tasks are indeed rewarding. The ad sets a standard for the culture to reciprocate, making it okay for women to size themselves into a sexist …show more content…

Through the application of physical appearance, audience and text the ad unfortunately paints women in a negative manner. The ad employs tactics that reel society into believing that women must put a man on a pedestal in order to gain his admiration. Women have the right to be treated equally and deserve to be represented in a positive light so the culture can fray away from following beliefs similarly portrayed in this 1930s advertisement. We must teach the next generation that although it is in our nature to nurture those around us, there are no boundaries or restrictions for women to excel in society for the

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