Tom Ford Ads

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Even though advertisements can advertise new products, sex-appeal strategies attract customers in ways where the media exploits women and gives women unrealistic looks of what beauty is. The renowned fashion designer Tom Ford is a great example to consider when taking a look at gender representation. His 2012 fall collection appeals to the need for sex, the need for attention, and the need to satisfy curiosity.

In Jib Fowles analysis of advertising he states, “An advertisement communicates by making use of a specifically selected image (of a supine female, say, or a curly-haired child, or a celebrity) which is designed to stimulate “subrational impulses and desires ” (75). Fowles quote applies to Tom Ford’s 2012 advertisement. Ford’s advertisements, portray women as sex icons. In his advertisement, there’s a woman who has dramatic makeup and is looking directly at the camera to show attraction. She’s posing while there’s a man behind her to represent protection and dominance. Meanwhile, men always have to have a masculine identity while women have to simply be beautiful. This is a mainstream issue that devalues women, encourages sexual harassment, and advertises violence against women. …show more content…

Big fashion known magazines such as Vogue, Glamour, Cosmopolitan, and Vanity have his advertisements. Tom Ford makes perfumes, makeup, and clothes for celebrities. Since he is one of the biggest faces in advertising, he influences all audiences. Typically, younger people are at more risk since they are more likely to buy these types of magazines and follow these advertising ideals. These types of advertisements persuade people that they will look good and that they will get attention (depending on what occasion it

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