Introduction
There is a saying that a picture is worth a thousand words, and for this paper to be 1,200 words, it is apparent that analytical skills will be put to the test. The ad chosen approaches the line that is gender identity, with a woman in mid-action, representing a liner for athletic woman. With gender identity comes the talk of tomboys and sissies, and being ladylike or manly. Evolutionarily speaking, men have been strong and the leaders; while women have been the child bearers and with low social status. In the last one hundred years, these ideas have been challenged. From women 's suffrage to a Sarah Palin and Hillary Clinton running for president, our country has taken huge strides for equality. With that being said, some aspects
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In her example, she speaks of how this advertisement reestablishes the idea of loving your body. Women have curves, they have hips, they have thighs. In the Nike advertisement it makes the [consumer] feel proud of their strong, athletic body (Haley pg 108). The woman in the Playtex display has the ideal body type of a runner. This model is strong, and she has the body of an athlete. Just like any runner, and most female athletes, her strengths are hidden. With lean muscle brought upon by playing sports, women often do not look as strong as they really are. Under those tights, she has “thunder thighs”. She has calves and shins of steel from keeping her toes up. She has a sculpted upper back from swinging her arms and keeping her shoulders relaxed. She has and unbelievably strong core from reaching her legs out in each stride, and holding her body …show more content…
A vast majority of this ad is in black and white. The Psychology of Color says that black is a powerful color and with the black and white the producers are giving an authoritative tone to the woman. With no colors, the image is simplified, giving a wide range of ways it could be taken. There is only one hint of color in the ad, which can sometimes be indicated as the most important piece; the pink, the tribute to our femininity. Just like in Haley’s chosen ad in the [Re]Writing, this image is in black and white with pink writing. “By using the ‘girly’ colors that symbolize love and passion with the negativity associated statement, [the thunder thighs] it suggest that women should love their bodies,” Sarah Haley, page 108. Pink is a prime component of all Playtex ads, it is meant to salute our feminine side. With the new liners it is advertised that our tough, athletic side can also be praised, giving a best of both worlds kind of image. Even the box of this product is meant to stand out and promote our love with our bodies, with an emphasis in pink and yellow. Yellow is known to advance from surrounding colors and install optimism and energy, and pink is bright, sensual, and passionate. A wrap of all these colors, the black and white image, and the pink and yellow box and writing, it can be inferred that we should be happy with our
By describing the commercial in detail, and backing up her statements with evidence, Gray states that this commercial depicts the fantasy of women well enough to make them want to buy the product. The purpose of this article is to analyze a commercial and to inform about how that commercial was effective. Gray states that the audience of the Hanes underwear commercial is middle-class women, aged 12 and up. I think that the audience of Gray’s essay is also the same, because if men are not particularly interested at a
The tampon sizes and designs cater to the needs of women. The two groups that Playtex divides women into are athletic, which they gear the Playtex Sport ads toward, and then the Playtex Gentle Glide, which is geared towards the everyday woman. The box for the Gentle Glide depicts a woman wearing a dress and heels. Playtex Sport ads include active women and female professional athletes from a variety of ethnic backgrounds. The company as segmented the market by engaging youthful athletic women who don’t necessarily have to be well of financially. Both emphasize the flexibility,
The want to appear vulnerable can be demonstrated, through the quote, by Sylvia Plath’s mother when she says, “It was nicer, she felt, to have a boy first”. The submissive behavior, Plath depicts, allows the reader to assume that women are naturally accepting of having a man be depicted as the better gender. This can further be seen through the use of the word “nicer” when describing how Plath felt when loosing the contest to a male, describing it almost as an honor to lose to the young man. This type of submissive behavior can further be seen in commercials such as in the Avon commercial, as Jackie Joyner Kersee states, “You don’t have to worry about the shirt coming up or the skirt being too tight. It’s cooler, and it’s so feminine”. Femininity remains a concern for female atheists, which allows the reader to obtain a sense of vulnerability. This is because female sports wear has been modified in order to sculpt the female body, making female athletes’ main concern be to appear attractive to males. The reader can then assume, that the wearing of the skirt allows the athletes to obtain a more vulnerable appearance as they appear smaller, more constricted, and elegant. This concern for femininity in term takes the viewers’ attention from the sports away and focuses it on
Through the application of physical appearance, audience and text the ad unfortunately paints women in a negative manner. The ad employs tactics that reel society into believing that women must put a man on a pedestal in order to gain his admiration. Women have the right to be treated equally and deserve to be represented in a positive light so the culture can fray away from following beliefs similarly portrayed in this 1930s advertisement. We must teach the next generation that although it is in our nature to nurture those around us, there are no boundaries or restrictions for women to excel in society for the
For as long as humans can recall, women have been the victims of incorrect stereotypical classifications, claiming that the male gender is superior. This creates a greater struggle when pursuing conventional rights for women. The view of women has been positively affected by the Progressive Era, war participation, and women’s suffrage. Events that occurred in the past century have shaped the way women are viewed in today’s society as a whole.
Common sense seems to dictate that commercials just advertise products. But in reality, advertising is a multi-headed beast that targets specific genders, races, ages, etc. In “Men’s Men & Women’s Women”, author Steve Craig focuses on one head of the beast: gender. Craig suggests that, “Advertisers . . . portray different images to men and women in order to exploit the different deep seated motivations and anxieties connected to gender identity.” In other words, advertisers manipulate consumers’ fantasies to sell their product. In this essay, I will be analyzing four different commercials that focuses on appealing to specific genders.
Gender equality in the United States, as well as many other areas of the world, has always been lacking on the women’s perspective. The idea that men are just all around better and more deserving caught and spread like a wildfire, this idea still has not been entirely diminished.(sv,sv) With hard work and determination, women have gone against the odds and stood together to prove their capability of being equal to the men in the United States. The rights of women from the past to the present have fluctuated tremendously. All that we have gained; all that we aspire to gain; show what we are capable of.(sv;sv;sv)
For example, the ad creates a depiction of the average comic book superhero, complete with washboard abs, skintight leotard, flowing cape, and a very revealing set of bright blue briefs. This depiction relates well to a passage from Susan Bordo in her essay titled “Reading Bodies,” in her essay she makes the claim “Revealing the basic outline of the male legs and genitals… meant the male body was a more utilitarian, “authentic,” no-nonsense, truthful body” (Bordo 109-113). Her statement relates to the superheroes attire in the ad, showing off how an honest, hardworking, and no-nonsense attitude can be represented by the skintight revealing clothing. The superhero in this ad represents the perfect archetype for many of the lifesaving defenders depicted in media today. Additionally, the superhero is not the only character on the page, joining him is an average looking male who appears to imagine himself as a caped crusader portrayed in a large comical thought bubble.
In the ad, one assumption made is by supporting the NFL and CoverGirl, you approve of football players abusing their partners. Another generalization is all women wear makeup, get physically abused, and they’re the only to be victimized. The ad cannot support the claims made, but the audience accepts these statements are true.
The American dream for women is to have a toned, fit body that all other women will envy and men will long to look at forever. Many different workout routines and products flood the market trying to persuade athletic women. For a workout product to appeal to an athletic woman, the ad must show the female reader the unique qualities that stand out from other products. With bold copy, an aggressive illustration, and dominant design, this Nike ad, "MAKE YOURSELF FIT" persuades to the female reader that they can be determined to get fit and also get noticed by others when wearing Nike.
Acknowledging a females point-of-view to a social construct will only help fix the gender disparity present all around me. Countless advertisements from the super bowl commercials to house cleaning ads in magazines, gender disparity can strive anywhere. Bell Hooks, author of the book “Feminism Is for Everybody and Jodi Picoult's synopsis of Wonder Woman are two females that have an alternative perception of a woman. They both believe
In the essay “Beauty (Re)discovers the Male Body,” author and philosopher Susan Bordo discusses the history and current state of male representation in advertisements. While using her feminist background, Bordo compares and contrasts the aspects of how men and women are portrayed in the public eye. She claims that there has been a paradigm shift the media with the theory that not just women are being objectified in the public eye, but also men too. Since the mid-1970s, with the introduction of Calvin Klein commercials, men have started to become more dehumanized and regarded as sex symbols. In a similar fashion to how Bordo describes gender, race plays a similar role in the media. People of all different ethnicities and cultures are being categorized into an oversimplified and usually unfair image by the media over basic characteristics.
...owhere near over. In sports, female athletes still battle to be viewed as equally athletic compared to their male counterparts, and to receive the same amount of attention from the media. In the workplace, men tend to make more than their female counterparts and face less obstacles when it comes to getting hired. In government women are harshly underrepresented in both the legislative and judicial branches. Ironically though, men are the ones who often face the discrimination when it comes to child custody cases, despite what the public opinion is. Although though many efforts to eradicate gender inequalities have been made by society, they still affect many people’s lives. Gender inequality still shows its face in sports, the workplace, and the government today. As a whole, the world has made much progress, but perfect equality still has a long time until its debut
The advert is for a new product called ‘WOMAN’ that they are adding to their line of fragrances. The first thing that is noticed about this advert is the colour. It is very contrasting with the black and white, and gives a big impact to the audience. The white usually signifies innocence but with the black background it’s suggesting hidden depths, like a wild side that you could have. The model’s look is very confident, like she can get
The media favors one women's body type; the tall blonde with perfect, tan skin and long, beautiful hair. Because the images of women in advertisements are unattainable, it keeps them purchasing new products in their quest to be like the models they see (Moore). The actual women in these advertisements can't even match up to the