Laundromat Case Study

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INTRODUCTION One of the businesses that has gained momentum is the Laundromat business and the sector chosen for this essay is the 24-hour Coin Laundromats that has started gaining popularity in Singapore. Compared to traditional laundry shops, the 24-hour coin Laundromat business has seen a surge of customers in the neighbourhoods. As people become busier at work, they are looking for ways to minimise their daily chores. As such, self-service Laundromats offer options to get clothes laundered under an hour as compared to traditional laundry shops where one has to wait for a few days to get their clothes laundered. With people working longer hours in Singapore, a 24-hour Laundromat provides a solution for a one-stop and convenient service for these customers. …show more content…

With rainy weather, it also makes it inconvenient to hang out these items to dry which are also heavy and difficult to handle. The services are sought after by dual income households, tenants renting rooms, large families and tourists. It is also useful for people getting their homes renovated and also for people who do not have washing machines/dryers in their homes. (Wonderwash, n.d) Description of the sector The 24-hour coin Laundromats offer convenience, hygienic environment and reasonable prices. There are more than 100 Laundromats across the island with most located in the heartlands and some around train stations. For the purpose of this essay, Wonder Wash Laundromat has been chosen as it is one of the pioneer companies in Singapore. The company operates a totally self-service wash and dry laundry with no attendants and has several outlets spread across Singapore in the north, south, east and west areas and open 24 hours a day, 7 days a week. Structural features of the

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