Issues Affecting Food Packaging

1.1 Issues affecting packaging research and development

Food packaging is one of the networks involved in the production of food products. Income good packaging is greatly influenced by the factor of safety of food and consumer acceptance. In recent years, food packaging has gone through several phases of development and significant changes. Modern society is now aware of the change and the willingness to use modern technology packaging. This modern packaging technology using a variety of alternative materials, high-tech equipment and intelligent operation. Thus the target to the production of packaging can meet the current needs that require to food security, storage and distribution costs low, can attract attention from the point of uniqueness

Even aspects Packaging (Packaging) is considered to be a P-5 to the Marketing Mix of 4P (Product, Price, Place and Promotion) commonly practiced as a marketing strategy. If you notice a brief definition of marketing itself, namely 'ART SELL PRODUCTS', we can apply the spirit of this definition into the packaging. Here, it requires entrepreneurs to implement innovative initiatives to achieve the level of perfection certain products to be sold. Even if the product has a good quality, but if the packaging is not comparable, the product may be difficult to compete, let alone in the wider international level competition.

In determining the method of packaging a product, usually the most important aspect is that it serves as a container that will contain and protect the product to be safe and not damaged. However, at the same time, the packaging should also take into consideration several other aspects as well as acts such as:

• Promoting products through visual (design, color, painting, graphics, etc.) That can give a good impression to the user.

• Introducing corporate identity / logo or brand company through. Giving information about the product (material, weight / volume content, how to, halal logo,

Type the first e-commerce that is in between the business and the business involving transactions between two or more businesses or companies where often one party is a supplier to the other party. For example, soy sauce manufacturers will interact with a supermarket in the process of ordering, delivery and pay for the order bottles of soy sauce .Of e-commerce, namely the second between the consumer business involves transactions between the seller of a product such as a supermarket that sells products to final consumers are people who ordered one or two bottles of ketchup through