According to the literature resources finding, there are two types of packaging functions. The first type is for consumer and the second type is industrial. Consumer packaging functions relate to the consumer’s convenience and appeal, main emphasis is on marketing. Industrial packaging functions focus on the handling convenience and it’s main emphasis is for logistics. In this work, the focus is on consumer packaging functions. In Table 3 the main types of packaging are classified. According to the secondary data resources package types are divided into the following types: consumer package; industrial package; institutional package and military package. Consumer package - from literature sources is used for the types of products which Packaging types are primary secondary and transportation. First packaging level is primary. This type of packaging used with end consumers, and it lead to use the product when consumer have it. For example chocolate packaging which will analysed in empirical part and in this research. Second type of packaging is secondary, this type of packaging need when primary packaging need to fit in shelf. This type of packaging is used as additional packaging to protect product (exg,: small chocolate packaging put in a bigger box and used on shelves) and the last type of packaging is transport, this type of packaging is important to deliver products from manufacture to the supermarket. (Examples of those types of packaging presented in the picture) (author Kalpana R Packaging http://www.businessmanagementideas.com/packaging/product-packaging-meaning-levels-functions-importance/2271 ) (make new with our example) Elements of packaging attributes The following part is focused on the analysis of the scientific works of different authors in the field of packaging elements. As it was mentioned earlier, product packaging is the container for a product – encompassing the physical appearance of the container and including the design, color, shape, labeling and materials used” (Arens, 1996). There are some categories of packaging elements offered by different authors presented in Table 4. Table 4. Categorization positive and negative impressions such as active, strong, passionate, warm, but on the other hand aggressive, bloody, raging and intense.Warm colors increase active feelings, evoke active emotions Naz Kaya 2004; TOM Clarke, Alan Costall 2007 Orange Warm colors increase active feelings, evoke active emotions TOM Clarke, Alan Costall 2008 Yellow Warm colors increase active feelings, evoke active emotions; easily noticed /attention grabbing signifies happiness, optimism and warmth but also caution yellow and blue could create a cool and calm mood from the blue and draw attention because of the yellow TOM Clarke, Alan Costall 2007; Mr. Mitul M. Deliya & Mr. Bhavesh J. Parmar 2012 blue Liked by both genders. It seen as a trustworthy, peaceful and calm color ; Related to the sky or water. Blue is usually cool and quiet but more electric shades can give a dynamic feel. Gender indifference and being the most common favorite color, the overuse of blue can seem cold or uncaring.gender indifference and being the most common favorite color, the overuse of blue can seem cold or uncaring. It is the designer’s favorite color, but after considering the meaning of other colors, another color may be a better choice Mitul M.
Pillow favor boxes packaging is an essential in packaging in many perpendicular markets, such as stores, retail, and pharmaceutical. Pillow favor packs and containers are often utilized for cereals, liquids, nutraceuticals, toys, powders and much more. This type of packaging allows many advantages. The bottom seal, top seal, and back seal keep cooking products well preserved and fresh. Also, more product can be placed in a pillow boxes using less film. Pillow boxes packaging come in a big spacious of styles, such as hanging, re-sealable and stand-up. The possibilities are just about unlimited for manufacturers, and corporations can get a complete package that is shelf-ready. In a nutshell, the advantages of pillow boxes packaging
According to §2 para. 6 No. 2 of the German food law, cosmetic packaging materials are viewed as items for everyday and common use. The Regulation 1223/2009 provides assurance to consumers that the product they use is safe for application. The reference 1935/2004 was suggested to portray close formulation/packaging combinations that are already present in the market. Therefore, with this, food/packaging interaction may be contemplated. Since materials manufactured for the packaging of food products have already undergone several tests, suitable information regarding the stability of that material may already be accessible. Hence further experimental procedures may not be necessary. The 1935/2004 regulation is not normally used for cosmetic packaging. However, without the presence of any other established guidelines, this regulation is used to check the congruity of the packaging. For instance the packaging material of cosmetic products are compared with and judged against the packaging of food items. Verification in the shipping document is done by the food control agency or the supplier company to show that the packaging material
Have you ever thought how much research and effort a company has done to make their product appeal to you? A company will conduct surveys, record human responses to specific images, and adhere to government regulations not to mention all the different designs produced, just so that you will want to buy their product over their competitors. In Thomas Hine’s essay, What’s in a Package, Hine discusses the great length the response that a consumer should have when looking at a product’s packaging, the importance of manufactures’ marketing campaign, the importance of packages depending on the culture, then finally to why designs will change over time.
[6] Newman, K. A. (2009) Packaging is critical to brand identity, Packaging. (pp. 30 – 34)
Under transportation there is lot on physical aspects involved, hence the packaging is critical due to the sensitivity of the products to be transported, even though there are some cost implications involved. OBW has contracted the supplier
Marketers assert to develop branding and packaging strategies that signify the brand’s products in a way that establishes lasting impressions in consumers’ thoughts. Because brands distinguish the many product offerings in the marketplace, brands help consumers choose between product offerings. When branding and packaging strategies clearly illustrate worthy product expectations, and products remain true to branding messages, positive consumer perceptions ensue, and brand value is strengthened.
#In cultures nowadays, people will say blue signifies peace, conveys importance, power, and confidence or hinder bad spirits. When at an interview for a job at an organization or company, most will dress in navy ...
When you are preparing to package items it is important to use the proper packaging materials. There are different materials for various items. If you are shipping a package through the mail it requires different supplies than packaging items to move yourself. Heavy items require extra attention as does fragile items.
The logistical function of packaging is mainly to protect the product from incidence of damage, spoilage or loss through theft or misplace goods during movement through the distribution channel. While in the context of marketing function, the packaging should be attractive enough and well design, so that it conveys the message of product attributes clearly. Quality judgments are largely influenced by product characteristics reflected by packaging, because package's overall features can underline the uniqueness and originality of the product. If the packaging attributes communicates high quality consumers assume that the product is of high quality. If the package symbolizes low quality, consumers transfer this low quality perception to the product itself. The package communicates favorable or unfavorable implied meaning about the product. Mark Speece (2004) suggests that consumers are more likely to spontaneously imagine aspects of how a product looks tastes, feels, smells, or sounds while they are viewing a product picture on the
Color psychology from infoplease.com says that colors can affect your mood. For instance black makes you feel like you and power and authority. Actually priest started wearing black to show submission to god. Black also symbolizes death and loss. Now yellow is a more cheerful color. Yellow makes you feel giddy and happy. Yellow is an attention getter because of how bright it is. Yellow is actually one of the hardest colors for our eyes to take in. However purple is the color to make you feel royal, luxurious, or romantic. Thats only because purple symbolizes wealth and sophistication.
One of the most widespread ideas is that different colors stand for or signify different things. However, one must keep in mind a basic fact; it being that "colors often have different symbolic meanings in different cultures. For example, white is the color for weddings in western societies but for funerals in traditional Chinese culture; red is associated with rage in America but with happiness in China. In American fashion and decoration, blue is for boys while pink is for girls, which is a symbolic use of color that are not shared by many cultures" (6). After saying something like that, the next question would be: does this mean that colors and the moods/reactions that they may (or may not) elicit are culturally constrained, or is there still some underlying biological reason for moods/reactions to alter due to color? A site on the server for Cornell University notes, "some of these responses seem to be powerful and fairly universal" (5). It is interesting to then look at the idea of chromotherapy; the use of colored light to heal. In a paper by Owen Demers he writes, "This [chromotherapy] is not a new age idea.
Abstract :A fresh food which is prepared in a manufacturing plant must undergo several stages throughout its shelf-life. To achieve its sole purpose ie., to reach the customer in a best possible way it is necessary to pack it in that regard. Hence Packaging technology acquires the big stage to assure desired returns to the processed food. A package provides protection, tampering resistance and special physical, chemical or biological needs. It may also contain nutritional facts label and other information about food being marketed. A choice of packaging machinery requires consideration of technical capabilities, maintainability, serviceability, ability to integrate into the packaging line, capital cost, floor space, flexibility, energy usage,
When looking for the proper way to package your items, you want to consider both complexity and efficiency. To modest complication, you want to take as many similar packages as possible, but to develop efficiency, you want every one item to have its best package. For companies with a wide-ranging variety of products, this can be difficult to balance. Outcome of the optimal level of complexity and efficiency is critical. When you find the right balance, you can subordinate your shipping costs, apart from space and weight with each shipment. You will save money in the long run, too.
Is there a perfect packaging material or every form has its advantages and disadvantages? This paper searches into aluminum and tinplate as one of the most worldwide known forms of packaging. The ideal packaging is expected to be lightweight, non-toxic or harmful to the health, uneasily breakable and above all environmental friendly or recyclable. Now the question is, do we really have such a metal to achieve these characteristics? Well, as a matter of fact, yes we have but not without disadvantages. The purpose of this paper is to shed light on the most widespread form of packaging used all over the world which is aluminum package and to find out about its advantages and disadvantages. The aluminum and tinplate packaging protects its contents from water, bacteria and, moreover, has the ability to preserve original taste and odor of the product. Yet; it has also disadvantages.
Consumers have expectations In terms of a good quality product that should be availed at a reasonable price. Consumers don’t only want the business to be socially responsible towards them in this manner of reasonable prices but way beyond this. They should meet the needs of consumers in ways of convenience and appearance. But business should also consider other aspects like environmental impact when packaging is disposed.