This comprehensive report is for Josh Howard, the founder of Toronto’s Intercamp Classic. His goal for the Intercamp class is to improve next years’ event as well as raise donations by 25% of last years $125,000. The marketing challenge Josh Howard faces is to attract more participants and spectators to maximize donations by promoting and providing additional services. The purpose of this report is to create the best marketing plan that will help him achieve this goal. To do this we need to consider a new target market, what events and services will be provided at the event, as well as the best promotional strategy to attract more partakers. Being a charity presents a great challenge to us as there is a very limited budget as to what we can …show more content…
The increase in profits made for Kids in Camp were due to increasing the number of sports over the years which sequentially lead to more participants and spectators donating. The donation fee required to partake in the event was $1,250, but a consideration of increasing this to $1,500 is underway. This additional donation requirement could lead to more donations but could also stimulate less participants taking part since they cannot raise a sufficient amount of money. The Classic’s previous marketing capabilities consisted of a poor quality promotional video, corporate sponsors, and word of mouth from previous campers. They also have very little presence on social media. By targeting more corporate sponsors and allocating their budget efficiently they would be able to better market the Intercamp Classic by creating a better promotion strategy to entice more people to donate and partake in the day long …show more content…
The previous years’ event yielded a turnout of 1,500 people, plus almost 100 volunteers and other operating staff. This gives us room to double our amount of participants and spectators in the following years which is sufficient for the upcoming years but may raise a concern in future years if the event continues to grow substantially. The PowerAde center is also located 25-40 minutes from where most of our participants live, this could affect the amount of participants we are getting as we could potentially attract more if we were closer to where they lived or provided a bus service. The Classic operates out of a simple online registration website which could use updating in order to track donations and allow people to donate through commonly used social media pages such as Facebook. (insert conclusion sentence for operations to tie everything together) ***This will be the fourth year the event has taken place to raise donations for Kids in Camp, over the years the event coordinators and volunteers have gained experience in how to make the event run smoothly. Josh Howard the founder, is profoundly dedicated to this cause and to the event being successful. He is extremely knowledgeable about camping and has connections to camps as his family owns one themselves. Josh will be able to run the event in an efficient manner that will provide the greatest
During the fundraising they raise money so that they could provide funding for goals. They aim to make changes and improve the lives of those that are struggling with cardiovascular disease. For this to be done the British Heart Foundation needs to raise the money that could enable them into having the right funding, providing them with the right service for their cause. However, their funding doesn’t only come from events they also sell seconds hand products which is donated. The goods they sell is also affordable to their customers, for instance, TV cost £25 and wardrobes cost
Offer different fan atmospheres such as halftime activities for all fans and not just promotions. Create more opportunities for older fans to win prizes not just students. Strategic Objective #4: Enhance Ticketing Sales Options Major Action: Expand on the ticket package options.
...ves the charity is reliable and must be big enough for people to buy products with the charity name on.
There are so many marketing techniques that companies use in today’s world. There are also many competitions that companies face because of the advancement of marketing and different kind of brands. Old spice does a great job advertising and campaigning by using classical conditioning. Old Spice is an American brand that males use for grooming, they do a great job marketing the product and presenting them to consumers. Classical conditioning is when theorists teach either animal or human certain behaviors passively through repetition. After the theorist teach the animals, the theorist measure and see what the response. One of the most important thing about classical conditioning is to see something repetitively, and learning how to behave. Old Spice uses classical conditioning to influence consumers’ attitude because it shows the commercials repetitively. Classical conditioning also involves unconditioned stimulus, conditioned stimulus, conditioned and unconditioned response. Old spice’s commercials have everything included. Response campaign was a huge success because it involved everyone; it included mass media such as TV, print and digital ads.
Marketing is that broad area of business activity that directs the flow of services provided by the carrier to the customer in order to satisfy customers’ needs and wants and to achieve company objectives. Marketing is more than selling: it involves a number of business activities, including forecasting, market research and analysis, product research and development, price setting, and promotion, including advertising. Marketing also involves the finance activities such as credit and collection that are associated with ticket sales. Marketing is customer oriented…Without marketing and sales, there would be no airlines. (p. 274)
... look out for high profile contacts and good image building activities especially due to the on going outsourcing concern. As community theatre boards include executive level staff these consulting companies could get high visibility and a sophisticated image by pairing up with something as ?cultured? as theatre. These companies can be requested by the boards of community theaters to sponsor the building and maintenance of the theatre websites in exchange for good PR and contacts.
I have been selected to organize an event by a local sorority to put on a three on three basketball tournament in which all proceeds will go towards a child in the Make A Wish Foundation. The tournament is limited to college students, we would like to invite other community members to join in on the tournament. The tournament will take place in the middle of the spring semester. Marketing Plan: 1 - 2. Executive Summary:
The challenge for this case is to build an Integrated Marketing Communications (IMC) campaign plan to a targeted market: Millennial’s (aka Generation Y), the timeline for campaign: April 2014 – March 2015, with a budget of $15 million for a national campaign.
Pepsi Cola Marketing Strategy PEPSI COLA For Pepsi Cola Ltd, marketing opportunity analysis is a continual and ongoing process. Pepsi have used the new product strategy to realise their ambitions to both defend their current market position, and reinstate their position as a product innovator. Pepsi wishes to create a clear cola that is 100% natural, low in sodium, caffeine-free, and still maintains the flavour of its original cola. They will call it Pepsi Au Naturel.
This fundraiser is taking place on March 5th in The Jungle inside the IUPUI Natatorium from 2a.m-2p.m. All of the people participating have to stand/dance for 12 hours straight to raise money. I have followed IUdm on Facebook and Twitter to be updated on all the information. I am questioning the students in charge of multiple committees, for example, Brooke Freeman, and persuading individuals on campus to go.
I learned how to specifically target the stakeholders and how I can use their decisions in order to promote the two teams. The stakeholders for tennis teams are the participants, community members, UMW administration that oversees athletics and the spectators. Keeping all of them in mind, I tailored my promotional approaches. I printed out the tennis schedule for remaining season and posted it around the University Tennis Center, where we have community members coming for morning and night clinic. Also, I contacted the administrative staff of Fawn Lake Country club and had them post the schedule in their facility so, any individual interested in watching a college tennis team play could easily come. Most importantly, I invited President Hurley to one of the matches because his presence to any school event attracts a lot of student’s attention and many students try to come to those events. Even though he was able to stay for only half an hour, the student turnout was exceptional and there was a lot of support for our teams. I learned to apply the various marketing strategies taught in my marketing class. The best marketing approach that fits the current promotion style for tennis teams is an organization’s promotion mix. The five parts: advertising, personal selling, sales promotion, public relations, and direct marketing are all interconnected when I am promoting the teams. A week
Five years after this started this event was transferred to where the event has been held in the Black Rock Desert. This event is very unique because it runs solely on volunteers and participants who determine what to create. There are close to 200 theme camps that each have their own ideas on how to contribute to the event, such as setting up bars, clubs, lectures, and seminars. Everything at this event is free, you bring what you can to be self reliant and gift to others, nothing is for purchase at this event other than ice. The camps are set up like a clock from 1:30-10:30 with the center filled with work that Artists paved in the desert soil with interactive giant displays.
I attended a leadership convention for Key Club called the Florida District Conference (DCON). DCON has taught me how to be a better leader, friend, and person through its various workshops. One of the workshops was a Make a Wish workshop which opened my eyes to the organization’s fervent work and made me realize I would love to be involved with it. One of my ideas to raise funds involves Key Club. As a class director of Key Club, I attend monthly board of director meetings where we pitch ideas.
The causes of these problems…… and hopefully some suggestions for you to follow as you consider donating money.
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.