Hay Men's Basketball Marketing Strategy

University of Toledo Men’s Basketball Strategic Marketing Plan By: Rocco Mango

Table of Contents

Executive Summary Pg. 3

Industry Pg. 4

Product Pg. 5

Market Pg. 21

Sponsorship Pg. 23

Promotions Pg. 25

Strategies Pg. 26

References Pg. 29

Executive Summary

The Toledo Men’s Basketball Program is a significant part of the city of Toledo. They are a member of the Mid-American Conference in the NCAA Division I. The Rockets value their fans and have many promotions before the game and throughout the game to ensure fans get what they want and are happy. The following are 10 strategic objectives that can help the University of Toledo Men’s Basketball Program:

Strategic Objective #1: Increase overall

 Create an environment that will excite old and new fans to keep them wanting more.

Strategic Objective #2: Increase Student attendance

Major Action:

 Create an Extreme Fan Group (Get a representative from each class in every student organization and target freshman coming in)

 Promote sporting events by explaining it’s more than just a game. There are many more things that go into the sporting event than just the game being played.

Strategic Objective #3: Re-invent Game-day Experience

Major Action:

 Allow fans to engage in game-day activities.

 Offer different fan atmospheres such as halftime activities for all fans and not just promotions.

 Create more opportunities for older fans to win prizes not just students.

Strategic Objective #4: Enhance Ticketing Sales Options

Major Action:

 Expand on the ticket package options.

 Improve game advertisement through scorer’s table, LED ring, TV commercials and signs.

 Offer a mass text service to alter customers about a ticket