Improving your Google Local Ranking

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Smaller, locally based businesses have a better opportunity to rank well for searches with local intent. On Google, a local search is anytime a user adds in a geo-modifier into the search results. Additionally, with a recent update, Google now has blended search results with both local (based off IP address) and organic results regardless if there’s a Geo-modifier. We will cover the most important factors for local rankings, and explains the importance of optimizing each of them. Getting your website to appear in the first few pages of Google SERPs is determined by how well you optimize these categories of local search ranking factors. In a Post, by Tom Gregan, SEO Account Manager and Local Expert of Mediacom says “An effective local search campaign has to focus on sending clear signals indicating the relationship between the website/business and the locations they would like to target. “He believes having detailed and valid credentials for your business will help in search engine visibility through a strong signal of your presence sent during searches.” Google Places for business Image Source : This is primarily about search and connects with maps by default. When people search on Google Maps specifically, only the Places for Business listing will appear. Local businesses can find their way into these Google Search Result Pages through registering or claiming their business listing on Google Place. An seo services company, primeseohub stated in a post that, “Every business owner has to follow quality guidelines for Google local listing and right procedure to get approved. Google answered in a forum about the quality guidelines. Once you claim the listing, you can have Google verify y... ... middle of paper ... Testimonial Testimonials on a business website can often aid in persuading visitors to become customers. Because of this, Google allows local businesses to disclose that they have a testimonial. Google sometimes will display that information in conjunction with the business listings in SERPs. Tagging your testimonials can increase their chances of being displayed in the snippet text beneath your listing, and in the sample text callouts shown variously in the cached image of your webpage. Final Word This extensive list of local search ranking factors will help your local business rank highly in online local SEO. You must remember that improving your Google local ranking is a process that must be constantly worked on; it’s not just a one-time thing. Consistent monitoring and improvement of the factors is the sure way to get your site ranking high.
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