What is Google Analytics?

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What is Google Analytics?

Google Analytics is a free service from Google which provides a core set of statistics and analytical tools for website administrators to perform the tasks of web analysts such as search engine optimisation and marketing purposes. It uses an advanced technology that can gather vast amount of data to help measure how the company's presence and online marketing is working.

This powerful software has the ability to track website metrics, like the number of visits and visitors, number of specific pages viewed, bounce rate, and abandonment rate. One of its more outstanding features is its ability to track certain website pages, referred to as “goal”, which can identify what visitor actions you want to monitor. “Goals” can track how long the website is visited, what specific location within the website, each action the visitor does during the visit which includes social media shares, ad clicks and video plays, and which pages a unique visitor view in a single visit.

Google Analytics collate valuable information which can build the paths that users take as they browse a web site. A set of funnel pages can be configured for each “goal” leading up to the “goal” page. Google Analytics first analyses how many users are following the funnel, then it analyses where users are stopping or getting lost or just leaving the website. In this way, website administrators can make their sites more effective by helping visitors reach their “goals.”

With just a few clicks, any range of dates can be defined from which statistics can be viewed as well as navigation from general data to a more specific data and everything from bounce rates to conversion rates. This is one of the biggest advantages provided by Google Analytics...

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...iewed or have it fixed.

Other Resources – this section is where other valuable tools for your website are linked.

• Structured Data Testing Tool – used by Google to check if your structured data markup can be correctly parsed and displayed in search results.

• Structured Data Markup Helper – this point-and-click tool helps you add structured data markup to your HTML.

• Email Markup Tester – used to validate the structured data contents of an HTML email.

• Google Places – Google’s free local platform used by consumers to search for local businesses online.

• Google Merchant Center – where you can upload your product data so that it is available to Google Product Search and other Google services.

• PageSpeed Insights – used to make your web pages fast on all devices.

• Custom Search – where you can customize your search experience for your own website.

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