Innovation is a major strength, in case of Google. The smart strategies they played right from the start have wondered othe market players. Google has also surprised everyone by launching Gmail, an email service, which offers a massive storage space of 1GB. Gmail, which was launched on April 1st 2004, has been quite successful in attracting long time users of Yahoo and Hotmail. Problem Description 1.
It took the company till 2001 to be profitable because of its great financial performance. From there they sold 19.6 million shares from which they raised $1.7 billion dollars. Today, Google has continued to expand from being a Web search company to offering an increasing array of services. It has now over 50% share of the total search market. In 2005 Google incorporated "Google Payment Corp." as he is working on a PayPal-like payment system.
All the Way to the Top “Google: brand name of a leading Internet search engine, founded in 1998.”(Google.). The company Google was founded in 1998 by Larry Page and Sergey Brin. Google first started out as a general search engine that people could use on a daily basis to look up and find whatever information quickly and efficiently. Fifteen years later, Google has expanded into much more than just a search engine. The company Google has now expanded its reach into various aspects of people’s daily life.
With over 110 million unique users and 485 million average daily page views during December 1999, Yahoo! has clearly proven its ability to attract Web users like moths to light. With Yahoo! 's customizable services available in the U.S. and in 21 countries in 12 languages, Yahoo! users worldwide can pay their bills, track their stock portfolios, purchase virtually any product imaginable, and find a host of other services including email and chat rooms, all within the virtual borders of the prime ... ... middle of paper ... ... for the short-term it still faces possible downside.
Google Inc. contributes to our society daily, through many of its ingenious ideas and items. Although it may seem like the majority of our technology comes from major companies such as Microsoft or Apple, this is not always true. One huge invention of Google Inc. is the modern day search engine. Google also has created The Cloud, Android phones, Google Chrome, and many other applications. Google.com, or Google for short, is the world’s most widely used search engine.
A majority of Google Inc. revenue comes from its advertising services. As a search engine provider (i.e. chrome) it knew that it had access to billions of customers worldwide which businesses want to reach. So it asked the question, “What if we could provide products that allow for better attribution and measurement across screens so that we show great ads for the right people?” (citation). From there came this idea of providing advertisement services to businesses.
The information technology infrastructure behind this search engine includes huge storage databases and numerous server farms to produce significant computational processing power. Google uses many equations and algorithms to figure out their yearly revenue, cost of information technology systems maintenance, and keep up with users and search results from the website. Instead of Google relying on the usual payments for ads such as banners, or payments for “click-throughs” to an advertiser’s site, Google did something different (Cusumano 15-17). As a part of Google’s business model they created a business with online advertising. They proposed a cost-per-click pricing for sponsored advertisements such that advertisers only pay a base fee, and for the number of referrals to their site.
Today, Google has many more projects than those listed and seems to want to expand into almost anything it can get its hands into. Google conducts business in over 50 countries with exclusive domain names for each country. The fastest growing segment of the advertising market is internet advertising but still only represents 8% of total U.S. advertising dollars. This advocates substantial opportunity for further development. To take advantage of these possible endeavors, Google has reinvested the profits from its ... ... middle of paper ... ...tock that has by most standards already peaked, investors have to wonder to what extent Google's new products, Google Glass and Google Fiber, the company's 100GB fiber-optic line -- can change current sentiment.
The word googol means the number represented by the number one followed by a hundred zeros. Google used that term because the internet seems to have infinite amount of information, and there doesn’t seem to be a name more suitable. The two founders of google are Larry Page and Sergey Brin. They both were graduate students at Stanford university in computer science in 1995. During the month of January of 1996 Larry Page and Sergey Brin began working on a search engine they named Backrub.
This company earns revenue from the billions of searches every day from internet users. Google is a strong standalone company that possess many strengths, weaknesses, threats and opportunities. Google is the leading search engine company in the market but there are no barriers that can new entrants from entering. New entrants must create new algorithms as well as digital storage. There are substitutes for Google that are used based on the internet user preference like Yahoo, Bing and MSN.