In the today’s competitive market, organizations have to look for new ideas that can offer new services appealing to customers, as well as financially beneficial. Homeboys Restaurant Delivery and Catering Service is a company specializing in the delivery of restaurant orders to remote areas for extra costs. The company has developed a clear marketing strategy based on reasonable prices, well-organized customer service and a clear implementation plan.
Each company providing any kind of customer services sells intangibles in the marketplace, the products that cannot be actually seen or touched. Homeboys acts proactively to provide food orders to its customers upon arrival. Basically, manufacturing this intangible product is indistinguishable from the actual delivery procedure. Homeboys prepares and serves orders quickly, so the intangible value on display is to meet customer
…show more content…
The service standards are the bases of any productive and proficient business. They are usually defined in terms of appropriateness, accuracy, and punctuality; however, each company has the right to implement its own operational standards.
Appropriateness means to ensure that the customers’ expectations are met starting from the telephone conversation when the order is made.
Accuracy and punctuality in delivery performed by the company’s workers can influence the customer’s decision to repeat the order once again. Basically, this can be the starting point for the customer’s loyalty.
According to the analysis of the basic marketing elements, I would assume that Homeboys Restaurant Delivery and Catering Service has all perspectives for success. Although, this kind of business should be constantly in search for new customers due to the specificity of the service and limited operational areas. Thus, the advertising campaigns in the Internet and mass media or even handout prospects techniques should always be
Satisfying and pleasing customers have become something of a corporate obsession. Customer is served in the best, effective and most efficient manner and this practice has become critical.
Fast food restaurants are one of the most recognized businesses. It appears that at just about every major intersection you’ll find some sort of fast food establishment. Which one do you select? Why did you select it? Is their food good? Was it because you found their marketing approach “funny”? Are your funds limited? There are multitudes of reasons why consumers solicit a particular business. I analyzed two fast food restaurants; one is an established major fast food provider, Taco Bell, the other restaurant is also a fast food provider, however, relatively new in the industry, Baja Fresh.
This refers to the customer’s ability to see and track their experience or the order through the operation’s process. A very high...
It is very easy for someone to start up his own fast food business. The entry barriers are quite low. Capital required for setting up a fast food business is relatively low depending on the size of it. Many fast food suppliers, whether they are grill bars, hotdog stands, kebab houses or bakeries, are privately owned and thus serve to prove the point that it is not that difficult to set up one’s own business within the fast food industry. However, the success of these businesses naturally varies significantly.
Availability of online ordering facility presents the franchise with a competitive edge over its rivals.
“[B]usinesses need to create specific standards or guidelines that will help define the elements of every customer interaction. Standards will not only provide you with the opportunity to be consistent, but they also serve as the perfect starting point for further training,” states Sofie De Beule, community manager at Engagor.com.
Their vision of the company is to create a specialty restaurant made with fresh dough with an upscale, quick menu selection without the typical “fast food” feeling experience. They strive to produce better, healthier food selection to a variety of customers.
In many business industries such as retail, sales, and manufacturing, customer service is a must. If the mentality of ‘the customer’s always right’ didn’t exist then these industries may not have very good success with customer service. It doesn’t always mean all customers are right all the time but it gives them the ability to work through their differences and make the customer
Providing great customer service and having the ability to retain customers require consistency in delivering the anticipated services. Customer service encompasses having the ability to provide a service or product to customers by means in which it was promised. However, there are times when unforeseen circumstances may occur, resulting in customer service breakdowns. Understanding the effectiveness of customer service relations provides the assurance needed to handle complicated service related issues. A well qualified customer service representative has the acquired skill to effectively defuse a potentially damaging service related matter. Service recovery influences customer retention and improves customer satisfaction.
It will provide entrepreneurs with a competitive edge that will prove invaluable in helping them seek the opportunity in this unexplored area of business. Through this research project one can study the opportunities and potential for Fast Food Restaurant Services in India. Since not too much of research is carried on in this area in India, there is a huge scope for this market and it could be useful for any budding entrepreneur who is interested in this industry.
We present best quality of food to the regulars customers with best presentation and excellent way of service.
The positive point is that the items for companies do get delivered on time and intact undamaged. Customer service is extraordinary because of qualified staff which can handle orders and know how to react in every situation concerning the consumer or customer, moving on the up to date facilities and fleet management that make their services uptime 24/7 and destination’s all over the world. Finally, it provides all these services within a certain amount of money which is neither expensive nor cheap.
An evaluation of the restaurant’s strengths, weaknesses, opportunities and threats served as the foundation for this marketing plan. The plan focuses on the restaurants marketing strategy, suggesting ways in which it can build on new customer relationships, and development of new food products and targeted to specific customer groups.
During the same period, Little Caesars made a strong push and they have continued to grow. Little Caesars' "two for one" marketing approach was effective in infiltrating the "mom's night off" segment, and is seen by customers as a great value. This is adding direct competition into our niche market share. Little Caesars is surely not making headway with the pizza connoisseurs, but it has effectively targeted a market in which Pizza Hut does not currently have a strong presence. 50% to55% of this market is made up of family dining situations. Our marketing team has conducted multiple data analyses on ways in which we can gain market share from Little Caesars within this market. After much thought and many hours of research, we have devised a marketing plan that will potentially improve our market share.
Rooms for Dessert adding Unique Ingredients to life’s Balancing act (Roberts.,2013) business plan is based on the belief customers will be impressed with the products and services offered and spread word of the quality provided. This will attract new customers’ thereby increasing business and revenue. Although the business is in the start-up stage the business has the opportunity of expansion in the near future, offering products to home parties or conducting in-office demonstrations would most likely increase customer base and attract new customers. As shown in the SWOT analysis (Table 1) Rooms for Dessert strength is offering a unique service differentiating from competitive restaurants offering similar or complementary products