“Baja Fresh & Taco Bell”
In today’s increasingly competitive marketplace businesses must be very creative in their marketing strategies in order to attract as much business possible. Companies spend a tremendous amount of their budget on advertising, soliciting, marketing and selling their products and / or services. Businesses that aren’t creative don’t appear to succeed as much as those that produce good marketing campaigns.
Fast food restaurants are one of the most recognized businesses. It appears that at just about every major intersection you’ll find some sort of fast food establishment. Which one do you select? Why did you select it? Is their food good? Was it because you found their marketing approach “funny”? Are your funds limited? There are multitudes of reasons why consumers solicit a particular business. I analyzed two fast food restaurants; one is an established major fast food provider, Taco Bell, the other restaurant is also a fast food provider, however, relatively new in the industry, Baja Fresh.
Taco Bell has literally become a household product throughout much America. The marketing campaign Taco Bell initiate states that half of the American population sees a Taco Bell commercial at least once a week. Their most recent marketing slogan is a talking Chihuahua that speaks Spanish. One of his more well known punch lines is “Yo quiero Taco Bell!” Taco Bell restaurants serve Mexican fast food. They are the largest Mexican fast food restaurant chain in America. Taco Bell does not consider itself to be fast food, they consider themselves to be quick-serve Mexican style restaurants.
Taco Bell focuses a great amount of their marketing strategies towards the younger age group. They are usually marketing their products around “blockbuster” movies or popular action figures, and will usually offer some sort of marketing token with many of their meals.
The food at Taco Bell is priced relatively inexpensive; however, the quality is typical of a fast food restaurant; you get what you pay for. Taco Bell is constantly producing new food items in order to attract more customers.
Competition is strong and dynamic in most markets. So it is essential for a firm to keep developing new products-as well as modifying its current products-to meet changing customers needs and competitors’ actions (Perreault, 281). Taco Bell continually is experimenting with new food product lines.
Taco Bell is a part of the Tricon Global Restaurants Group; one of the largest restaurant chains in the world.
The article is talking about how Taco bell is inventing something that was supposedly existing. But taco bell had different ways of selling their quesalupas to people, their target market is usually the younger crowd looking for cheap good tasting food. So of course the people are going to go to taco bell, and try everything new that they come out with. Taco bell was striving to be different from other fast food places and brain wash teens into thinking their fast food, food, is better than all of the other fast food places. The article says that they are trying to copy REAL Mexican food, and taco bell is brainwashing people into thinking they are coming out with all of this “NEW” Mexican food. When in reality it is all just copied from old
C. Thesis Statement- The purpose of this presentation is to demonstrate why Chipotle is an undisputed leader in the growing fast food casual.
The fast food restaurant industry, which includes quick-service and fast-casual restaurants, is highly segmented with the top 50 companies accounting for only 25% of the industry’s sales. The $120 billion industry includes over 200,000 restaurants with 50% of those specializing in hamburger entrees. (hoovers.com 2008) The major competitors in the industry include McDonald’s, Burger King, Taco Bell, Subway, and KFC – Chick-fil-A’s major competitor in chicken sales. Chick-fil-A’s unique position in the market, specializing in chicken-based entrées, has lead to a competitive advantage which the company has been able to capitalize on. Recently, many competitors have added chicken entrees in order to compete in the market segment. Through marketing strategies and company initiatives, Chick-fil-A has tried to stay distant from competitors, offering a fresh alternative to the ordinary fast food restaurant.
Many people say that the US is the land of opportunity, but the latest money making opportunity has come from south of the border. Chihuahuas, Talking Chihuahuas. Taco Bell has struck a gold mine in its latest advertisement campaign involving a talking Chihuahua, fueling an instant craze for the little dogs, and all of their merchandise.
John is a physician, and he feels like he knows the best treatment for her depression. Even though he feels like there is nothing really wrong with her and constantly reminds her of this. The treatment ultimately is to be locked away in the old nursery with yellow wallpaper and bars on the windows. Loralee MacPike writes a piece titled “Environment as Psychopathological Symbolism in ‘The Yellow Wallpaper’,” to illustrate the impact of setting and environment. MacPike makes the point that “The woman is legally a child; socially, economically, and philosophically she must be led by an adult—her husband; and therefore the nursery is an appropriate place to house her.” This is a very valid point showing that women are considered lesser and unequal to their male counterparts. MacPike is trying to trying to explain the male role in keeping the women oppressed and isolated. Because the narrator is suffering from postpartum depression, the old nursery is the perfect prison for her. The yellow wallpaper is just one more thing to push her over the edge. She was already suffering from postpartum depression and the isolation merely makes it worse. Postpartum depression already makes many feel very inadequate, so the isolation in a nursery just makes the narrator spiral more and more into
This is essential to understand and needs to be taken into serious consideration because it is ultimately leaders who can effectuate positive change in any health care setting. There are many interrelated traits involved in effective leadership including intelligence, achievement drive, integrity, the development of ideas and vision, living by the values that support and foster those ideas and vision, and the ability to positively impact and influence others without coercion. These aforementioned traits and many other areas of clinical expertise are fundamental to attain and embrace in leadership
Fast food restaurants such as Burger King and McDonald’s, create advertisements where it urges people to consume their product. For example Mcdonald’s created a product where you can get two items such as a mcdouble and a medium fries for three dollars. According to “The battle against fast food begins at home”, by Daniel Weintraub, it shows how companies are intriguing their customers. “ The center blames the problem on the increasing consumption of fast food and soft drinks, larger portion sizes in restaurants and the amount of available on school campuses”(1).For the most part, the Center for Public Health believes that fast food companies are the problem for health
McDonald's also focuses on the perception of value within it line of products and therefore takes care to price its menu items accordingly. Different products are priced differently depending on which target audience those items appeal to most. An extensive value menu is an essential part of any fast-food menu in recent years. The prices and products within the value menu can prove to be areas that will make or break a fast-food companies' year depending on the competitions value menus.
I grew up in a family of five as the oldest child with two siblings, a mom, a dad, and a dog. Being the oldest of the family means that I am expected to keep a watchful eye over my siblings and the house. My parents always put me in charge of my rebellious brother who is four years younger. As children, our ideas tended to clash and he often disagreed with my leadership. After some time, we both came to amicable terms when we discovered that we could get a lot done together rather than butting heads constantly. Thankfully my sister is a decade younger so the reign I have over her is controlled by our bond as siblings. She can’t betray the trust she has in her big brother, and I can’t betray the trust she puts in me so our relationship works
It will provide entrepreneurs with a competitive edge that will prove invaluable in helping them seek the opportunity in this unexplored area of business. Through this research project one can study the opportunities and potential for Fast Food Restaurant Services in India. Since not too much of research is carried on in this area in India, there is a huge scope for this market and it could be useful for any budding entrepreneur who is interested in this industry.
The conflict I chose to analyze a conflict with my sister that also involved my brother. Basically, every Tuesday and Thursday morning my sister has class at 8 am at Concordia, so we share a car and leave at 7 am. My brother leaves for high school at around 7:10 am. For the whole semester, my sister and I have been getting late almost every Tuesday and Thursday. Since the beginning of the semester, we have made a plan that my sister wakes up the earliest, my brother wakes up at 6 am, and I wake up at 6:30 am. However, every time, my brother fails to wake up, so my sister wakes him up at 6:20 am. This causes me to be late because I have to wait for him to get out of the shower.
Competition Among Fast Food Chains MARKETING INFORMATION NEEDED FOR THE FAST FOOD INDUSTRY. To begin with, for the fast food industry around the world, the leading fast food chains marketing information is wrapped around convenience location, changing preferences, quality of food, pricing of fast food, potential customers, age of the customers, menu selection and diversification and last of all superior service. From a marketing perspective, location for the fast food service to the potential customers is most important, according to Maritz Marketing Research. A recent study showed the location has to be convenient. The analysis said that adults under the age of 65 prefer a convenient location for their fast food.
‘Creative without strategy is called “art”. Creative with strategy is called ‘advertising’. Creativity grabs attention. People are flooded with millions of ads each day, but screens most of them out. Creativity allows advertisements to get past the filtering process and appeal to the intended audience. (Altstiel & Grow 2012) Advertising agencies nowadays are forced to think outside the box, by looking at the bigger picture and constantly discovering new ideas and ways to grab people’s attention. A successful creative advertisement results from the ability to incorporate strategic concepts in order to draw the line between plain art and advertising. There are no rules, no patterns to creating highly creative advertising. (Lee 2000)
First, fast food and home-cooked meals differ in the time. The people choose fast food because they do not have time to prepare a proper meal and it can be prepared very quickly. Jekanowski, Binkley, and Eales (2001) claimed that fast food outlets’ main sales point is convenience. The fast food companies open a lot of branches in the different area so that the customers just need a few minutes to buy a set of fast food even it is complete with a drink.
Product is fairly similar to competitors – the McDonalds menu is quite similar to many of its competitors such as Burger King and Wendy’s. This forces McDonald 's to have to lower its prices in order to continue to be competitive.