Hertz Customer Value Analysis

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Recommended: Explain the Concept of Customer Value

Introduction
Description of customer value is widely cited and encompasses most interpretations of customer value (Woodruff’s (1997)). There are several interpretations of what is meant by term of customer value such as low price, receiving what is desired, receiving quality for what is paid, or receiving something in return for what is given (Zeithaml, 1988). On another words, Customer Value is based on satisfaction a consumer feels after making decision for goods or services that she or he had meet the expectation their needs. Customer Value is not only consideration in term of money spent, it also seek the time it takes to obtain a purchased product and how the company interactions with customer service personnel (Smallbusiness).
In customer …show more content…

Hertz Corporation is conduct more than 30 million rentals all around the world with roughly 6,500 location in more than 140 countries and a navy of 550,000 and also including 300,000 vehicle in the United States as the Hertz corporation started in USA. In another ways to introduce as the oldest car rental industry, Hertz which have experienced many changes time by …show more content…

Thus, Hertz dedicated to providing the customer speed, easy and value with technological innovations which Hertz 24/7 Mobile apps that able to reserve a car, modify their existing reservation and also view and reminder upcoming or previous reservations. As this Hertz 24/7 customer experience is to empower the faster and easy “ Click, Swipe and Go” process in other hands, Hertz 24/7 service also set airport located where traveller can straight away grab their car immediately when they

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