H Mart
My partner and I went to H Mart on February 17th, 2016 for our second journey. We got to the supermarket at 3:45PM and left at 5:00PM. During this time we observed our surroundings and asked questions. Some of the things we noticed was there were an abundant of seafood; fresh seafood, seafood flavorings, frozen seafood, canned seafood, in almost every section has so sort of seafood. We also observed that H Mart has Japanese, Korean, Chines, Mexican, Indian, and Western food. There was also many foods uncommon in stores in the US such as chicken feet and ox meat. Something else we observed was the space and layout. The layout of the store was spacious. Lots of smaller stores are located on the outskirts of the marketplace such as clothing, restraints, and a bakery. My theory is H Mart has created globalization through the layout of the store, what is sold, Asian cultures view on American food, and though the customers and employees.
Globalization god both ways between cultures, and H Mart is a perfect example. The layout of H Mart is like a mini supermarket consisting of all sorts of Asian foods. As we wondered though the store we first thing we saw was cash registers, nothing to different from what we have, probably because they purchased the materiel here in the US. This is one way our US culture is effecting the people who shop in H Mart. I believe this store came to be because the diaspora Asian’s here in the US, missed their native food and culture someone had an amazing idea to create a store that could bring a little of their culture to them. Building this store not just effected the Asians in the US but also everyone in the US. Many people have been able to try Asian food and experience their culture though this st...
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...trying. In a way H Mart is a domino that has effectively been placed in another domino set and has nocked over a few effecting the culture of America. A domino effect of globalization.
Through the layout of the H Mart, what is sold in the departments, Asian cultures view on American food, and though the customers and employees, and food their food, globalization can be seen. The layout seems to have more room to walk and some of there items are placed lower to the ground than most American stores. Also, the majority of what is sold in their departments is fish and items that are normally cooked with fish, this lets Americans try seafood that in unavailable normally in the US. The Asian employees are able to work in a place that is comfortable because of its familiarity to their home. H Mart lets Americans experience a piece of, slightly Americanized, Asian culture.
Overall, Carlsen is able to provide a convincing case against Wal-Mart and their latest “step in a phenomenal takeover of Mexico’s supermarket sector.” She conveys multiple rhetoric devices and is able to do so in a relatively short article. Though Laura effectively uses the three primary persuasive appeals logos, pathos, and ethos throughout the piece, her argument is most successful when she takes a more direct approach in reaching her target audience, saying “The dispute is not a battle between past and future. It is a struggle over a country’s right to define itself.” She also states Wal-Mart’s practices interfere with on the country’s “contemporary integrity” by constructing on the ancient site. Her tone, along with her use of various rhetoric appeals, contributes to creating an effective and successful argument.
Wal-Mart has been of a great advantage to the US economy, being the world’s largest private employer thus providing more jobs. Wal-Mart is currently employing 1.5 million which equals to the population of 12 states. In addition, Wal-Mart has caused the lowering of prices of competitors known as the ‘Wal-Mart effect’, this saved Americans approximately $100 billion in 2002. (Hansen) On a smaller degree, this caused an individual American to save 15 to 20 percent of their income on necessities, allowing the surplus to be utilized in a fashion that allows an expenditure which fulfills a specific luxury to the individual, for example a car etc.. From my point of view, this allows the less advantaged to be able to purchase beyond necessities, and causing more money to spread through the market rather than the recycl...
Wal-Mart represents the sickness of capitalism at its almost fully evolved state. As Jim Hightower said, "Why single out Wal-Mart? Because it's a hog. Despite the homespun image it cultivates in its ads, it operates with an arrogance and avarice that would make Enron blush and John D. Rockefeller envious. It's the world's biggest retail corporation and America's largest private employer; Sam Robson Walton, a member of the ruling family, is one of the richest people on earth. Wal-Mart and the Waltons got to the top the old-fashioned way: by roughing people up. Their low, low prices are the product of two ruthless commandments: Extract the last penny possible from human toil and squeeze the last dime from its thousands of suppliers, who are left with no profit margin unless they adopt the Wal-Mart model of using nonunion labor and shipping production to low-wage hellholes abroad." (The Nation, March 4th 2002 www.thenation.com/doc.mhtml?i=20020304&s=hightower).
The success of Wal-Mart has yielded admiration and sometimes condemnation from numerous stakeholders. While some people applaud the retail giant for improving the living standards of citizens, creation of jobs, and improving the welfare of its employees, others argue that the retail giant has disrupted communities, brought down small retailers and compromised the living standards of
When Wal-Mart establishes itself in a town, it makes its competitors to close their businesses since they cannot compete in the current market. There are several businesses that go out of business when this company sets up a branch in the town. However people don’t agree with this since customers are the ones who go to purchase goods from Wal-Mart. If there are people who should be blamed are the customers since they flock into the retail market to buy from them. This is the reason why these retail businesses are out of business. The reason that makes customers go to shop at Wal-Mart is that, there is ample parking, low prices and they also provide superior goods and services to the customers.Down town destruction started earlier before Wal-Mart was established. Wal-Mart is trying to bring with it new technologies that are aimed to cope with the current technologies. We ought to find new ways of doing things and this is exactly what is happening with Wal-Mart. For instance, Wal-Mart might be embracing technology to supplant it. Internet shopping might be some of the new business technologies that they are trying to embrace.
Each country has its own culture, with subcultures inside the dominant culture (Schaefer, 2009, p.69). “Culture is the totality of learned, socially transmitted custom, knowledge, material objects, and behavior” (Schaefer, 2009, p.57). Values, artifacts, and ideas are also part of culture (p57). With globalization there is the integration of these cultural aspects, as well as language, social movements, and ideas throughout the world (Schaefer, 2009, p.20). Internationalization helps with this integration. Internationalization is the process of planning and implementing products and services so that they can easily be adapted to specific local languages and cultures (Linfo, 2006). Numerous American retail firms have expanded to other countries. Many have been quite successful due to their internationalization. However, failure to study the culture, retail practices, and consumer market of the country they intend to expand to can be quite costly. Although Home Depot is one of the world’s largest home improvement stores, their expansion to Chile cost them enormous financial loss, resulting in their divestment (Bianchi & Ostale, 2006, section 1, para3). This paper will look at successful international expansion of Home Depot stores, analyze what mistakes were made in Chile, and make suggestions of what could have been done differently.
The case study starts off with quotes from Wal-Mart executives with their thoughts of how employees/consumers should feel about the arguably most innovative retailer. “Wal-Mart employees who do not think globally are working for the wrong company.” “Wal-Mart must think and act as if it’s a global company. Otherwise, it cannot grow enough in the United States to maintain its stock price. It needs to be in South America. It needs to be in Asia. It needs to be in Europe.”
In 1962, Wal-Mart opened their first store in Rogers, Arkansas. In 1970, Wal-Mart's first distribution center and home office in Bentonville, Ark. open and Wal-Mart went public on the New York Stock Exchange. Just nine years from that, Wal-Mart's annual sales exceeded one billion dollars. In 1988, Wal-Mart super centers opened across the country. In a merely three years from that, Wal-Mart opened their own store in Mexico City, Mexico; making Wal-Mart an international corporation. Not even sixty years has past, and yet, Wal-Mart is over-powering our country.
A world without the Big Mac, Happy Meals, Chicken McNuggets, and the phrase “I’m lovin’ it,” is almost inconceivable. People around the globe have become accustomed to the high gleaming golden arches that make up the famous emblem for McDonald’s. McDonald’s has grasped the concept that culture flows from power. In this case, the American culture flows through the veins of this fast-food giant and the more that is supplied, the greater the demand. It is no secret that McDonald’s has become one of the world’s largest fast-food retailers. It has become a well known icon that has played a huge part in globalization, with chains located in many different countries… transforming the meaning of fast-food all around the world.
James Watson’s McDonald’s in Hong Kong is a textbook example of globalization. According to Webster’s dictionary, globalization is defined as “worldwide integration and development”. In McDonald’s in Hong Kong, Watson discusses a well-known and successful American fast food chain migrating over seas and embedding itself in the Hong Kong culture. Although Hong Kong was already recognized as an extremely transnational civilization, there were worries that the country would lose cultural identity. The fears were that Hong Kong would become more Americanized and lessen their ties to the Cantonese ways.
Since brands depend on delivering a uniform, consistent product, global brands has traditionally adopted a “one size fits all” strategy (Crothers). Wal-Mart continues to expand internationally because it relates to other U.S global brands such as McDonalds. “ McDonalds grounded on one simple idea: provide desirable food and drink at low cost.”(Crothers 130). Wal-Mart’s strategy was almost the same to begin with. What they have in common is convenience and low cost. Its fast and quick just like McDonalds’. Customers at Wal-Mart can buy anything at one place and one time. It’s a superstore and everything you need is there. Customers do not need to leave to go to another store, which is why Wal-Mart is so successful. Smaller retail companies get replaced because they don’t have a chance with competing with Wal-Mart. A Wal-Mart store opening can destroy almost three local jobs for every two they cre...
By learning from its defeat in Germany, Walmart has been able to make progress in its strategy to expand into the Chinese market, which also has a substantially foreign political and cultural environment. Along with its financial capability, advanced supply chain management capability, and information technology capability, Walmart adapted its business strategy to align itself with the local taste. For example, Walmart sources about 95% products locally and hires Chinese citizens to manage its stores. Due to the heavy pollution and poor safety management, Chinese customers are concerned about the quality of products made in China. Walmart developed private label brands priced 10%-40% cheaper than national brands which positively impacts Chinese customers by providing them with high quality products and low prices. (2015, Wal-Mart And China: A Story Of Missing Customer Trust) Currently, Walmart is the third largest retail chain in China, and plans to open 115 brick-and-mortar stores between 2015 and 2017. (2016, Wal-Mart talks Up China Commitment) Walmart also plans to push up its e-commerce business to leverage its huge global product network. But even then, to ensure its future growth in China, Walmart needs to continually monitor its multicultural
This report discusses the evaluation of Wal-Mart’s strategic planning process. The purpose of this evaluation is to compare and analyze the performance to help better measure our operation and financial conditions as well as enable us to accomplish our future objectives and to continue growth.
The opportunities to acquire other companies in Europe, Asia, and South America are virtually unlimited, and Wal-Mart always has the option to build its own stores there as well. Wal-Mart has also created additional opportunities for itself by designing several formats for its stores. The superstore concept which is such a success in the U.S. can be used in foreign countries where indicated, but Wal-Mart has also developed other store concepts that it can use where conditions seem to favor them: discount stores, neighborhood markets, and Sam 's Club warehouses, in addition to Internet web sites in the native language of the country ("Wal-Mart Fact Sheets"). Wal-Mart can exploit its opportunities by developing distinctive branding such as the Sam 's Club for every segment of its
Walmart needed high levels of growth to continue to survive and saturation of domestic market. Global retail expansion has attracted many large-sized companies with targets to increase business profits and market share. Global expansion not only attracts large organizations but also small to medium-sized companies, companies new to international expansion, as well as those who are already expanding in the international arena. However, there are also well-known retailers who failed in their expansion in certain global markets due to regulatory, legal and cultural challenges, competition, and attempting to change local shopping behavior. The lower pricing strategy was their basic strategy to expand Walmart’s philosophy, “Every Day Low Price” to all parts of the world. The only challenge was the distribution system; the company had given in to union demands from the state-run. Walmart was not influenced. The marketing strategies still involved huge discounts and great values on all of their products, similar to strategies in their home country: maintaining low prices every day, especially middle-class customers, yet maintaining profits. They also suggested