Gm Smart Goal

In the text, you will find that a Smart goal is one that is specific, measurable, attainable, results-oriented, and has target dates (Kinicki, 2013). Additionally, these type of objectives will allow managers and employees enough time to revamp their operations to successfully complete the mission. GM envisioned that the business could earn $10 billion annual profit. Having high expectations for your organization is a good thing. For the fact that GM is trying to bounce back from a bailout I think they should lower their expectations until a solid plan in created. This can be a realistic goal, but GM executives have to make some changes in the firm's decision-making process so that they will not end up in the same situation as last time (Lee, 2010). GM figures by increasing their profit margins to 10% from its current 6% level the company profit will achieve the $10 billion goal. Due to the fact that other top level automobile makers are projected to reach the 10% margin GM thinks it is possible for them also.

This was a specific goal for the organization. Since GM specified, they would lower the number of platforms the company uses to manufacture automobiles. The second SMART goal GM uses is target dates because GM establishes the timeframe in which they want this action to be completed by. GM set the deadlines between 2014 and 2018 to have the number of platforms reduced to 24 and 14 by the year 2014 and 2018 (Lee, 2010). I think that these goals can be attained for GM with the right strategy in place. Because the Ford Company is projected to use only 5 platforms to make 75% of their cars and Ford is already making $300 more than GM per vehicle sold (Kinicki, 2013). So if this strategy will work for the Ford Company, I think it will work for GM as