A method of distribution that Sam’s Fresh and Fit Food Truck will use to sell our products and services is direct sales. The company was thinking of using this by contracting with other business to allow our food truck to use a small portion of their parking lot to sell the products during busy hours, such as rush hour. This will allow for healthier food choices for their employees and of course for customers. This method of distribution will bring about financial opportunities to Sam’s Fresh and Fit Food Truck and the primary business too. Another method of distribution that we will use to sell our products and services is e-commerce. With everyone using the Internet and technology at an all-time high today, this method gives the company a strategic technique to help sell these items for consumption. It allows for them to reach all customers, any genders and ages. This is beneficial because customers are more apt to purchase these items when they are eased into it and it is very convenient. More and more people are interested in clicking on a link to go directly to our website, see our menu, and place their order. Adapting to this fast pace environment is a great benefit for our company, especially since we send the items right to the customers. This process is easy and …show more content…
This type of distribution allows for potential customers to see our items first hand. Sam’s Fresh and Fit Food Truck will also go into existing places of business where the company can sell and advertise. Representatives will be able to explain our vision and provide a tasting of our products too. This gives our customers a taste of what they can experience at out food truck and what we offer. Sam’s Fresh and Fit Food Truck’s outside representatives will be on site. This makes it easier for them to talk about the products and services, answer questions, and receive feedback from
Keith adds value is by providing break bulk and re-packaging services. If this service was not provided, many customers would not be able to buy their products direct from the manufacturers due to the minimum order quantities required for delivery. Most restaurants also must order weekly due to limited storage space, and because most foods are perishable and have a short shelf life. Ben E. Keith has 492,000 square feet of warehouse and freezer space and turns inventory quickly, so they can assume the responsibility of having what the customer needs at short notice. This eliminates the customer having to order in large quantities and deal with the concern of food expiring before it can be
This allows them to purchase high volume for a lower cost. Bringing over 20,000 products into one convenient location and with over 450 brands they provide a large selection.
Due to the good establishment of the business, it has huge market national. The company has therefore opened many retail shops and stores all over the country to ensure that their products are accessible to the customers. The entity provides a favorable environment, and many clients view the place as a fun shopping place to be. The retailer has targeted a big pool of customer because of the variety of products it sells. The stores products vary from kitchen goods, jewelry, and electronics clothes to hardware
In addition to the change in behavior of consumer, many companies or retailers change the sales channel combinations. The greatest impact of the Web-bases electronic revolution has occurred in companies adopting the click-and-mortar approach. Click- and-mortar is one the strategy used by the companies or retailers that they continue to conduct their business in the physical locations and have added the electronic commerce component to their business activities. According to one study, 37% of United States retailers are selling through a combination of the internet, in stores and catalogs. This represents a growing demand for the business-to-customer package delivery service.
The fast food industry has increasingly attracted many customers in the recent years, thus attracting several investors to the business. The organization is aimed at increasing performance through innovation and expanding their menus to increase their product offering in the market. There are many competitors in the truck food vendors, and they include King of Pops, Via 313, John Mueller Meat Co., Roxy’s Grilled Cheese, The Fat Shallot, Beavers Coffee Donuts, Easy Sliders, and Quiero Arepas among other organizations. The competition in the market is intense as the organizations are scrambling for the few customers that are found in the market for improved efficiency in the market.
Sam’s Fresh and Fit Food Truck needs a strong management team. As the founder of this business and knowing I am going to run this business I have to be honest. I do lack in some areas of knowledge, such as financing and marketing. I am still in the process of learning and developing my skills. Being the CEO is big task and job position to fill, but if I can cover these knowledge gaps with a strong team it will help fill them in and aid in the business running smoothly. I will not be able to run this food truck all by myself, especially during rush hour, when it comes to making and serving the products. This is why I do need some skilled employees. I do have the knowledge and passion for food, allergies, cooking, diets, and know a lot about
At the age of seventeen, Fred Deluca decided to open a submarine sandwich shop as a way to help pay for his education of becoming a medical doctor. Dr. Peter Buck offered Fred a $1,000 loan and became his partner and 1965 the first Subway store was opened in Bridgeport, Connecticut. They learned through experience how to run a business, with the integrity of serving a high quality product, and providing excellent customer service. Today, Subway is the world's largest sandwich chain with more than 41,000 locations around the globe. The goal is to serve the highest quality foods, and make sure everything produced meets the safety standards from the time it is grown, to when it is put into a sandwich. To insure this, sustainable agricultural practices such as cover cropping, and crop rotation this restores nutrients and minimizes pesticide and fertilizer use. With thousands of restaurants throughout the world, subways supply chain needs to be sustainable and efficient in order to cut costs. Many vendors and suppliers worked with Subway to add or move locations closer to our distributors, and we have implemented many re-distribution centers which help reduce emissions, and provide lower shipping costs. Subway has a Distribution Operational Efficiency program that’s purpose it so find ways to ensure all traveling routes and techniques are optimized, and all the trucks are shipped with full loads to reduce mileage, and be as efficient as possible. Recently, Subway has introduced a process in the United States that consolidates all orders of equipment into a single shipment for new restaurants, and restaurants being remodeled. This helps eliminate excess packaging, and unnecessary non-value added activity at the building site. Subway...
Getting the right product at the right place and at the right time involves an efficient distribution system. It involves distribution and storage of goods and making it finally available to the customers. Our product will be produced and sold in Winnipeg. So, it will be distributed within the city using different modes of distribution. The customers always prefer to buy the products at convenient places. The Fresh Juice will be sold first at the smaller and cheaper places first as we need to analyze the market and experiment the tastes and preferences of the customers.
A large number of physical retailers are turning to eCommerce in order to compete with large online retailers that offer more flexibility. Online stores have integrated competitive shipping options in order to survive in the highly competitive online shopping market. Such shipping solutions include Amazon’s Prime Local Express Delivery, Wal-Mart’s Same Day Delivery, eBay Now, and U.S. Postal Service’s Metro Post. Today’s companies that have embraced same-day delivery hope to succeed in a field where others such as Kozmo and Urbanfetch failed. The failure of the two can be attributed to lack of funding but as Chowdhry (n.p.) puts it, they were operating ahead of their time considering the poor Internet infrastructure in place then.
Selective distribution is believed to be the ones that are best available in a geographic area. This maybe based on the reputation of the intermediary, sales and the service organization available. Clothing, home furnishings and appliances are selectively distributed. The intermediary reputation for better clothing and home furnishings would be an important consideration, while appliances intermediary service organization could be a key factor (Donnelly & Peter, 2009).
...t in both direct and indirect ways. Direct sell will include, sell in online forums or use direct mail to reach our customers. When selling directly, we can take the time to showcase our product’s distinct attributes. Before turning sales over to a distributor, we will build a base of direct sales to prove the product will sell. Using an indirect approach, we will persuade stores to carry our products. While more time-consuming, approaching retailers in store or at trade shows gives us more control over how our product is displayed and how it’s presented to customers. For indirect sales incorporate a middleman in some way or another. A distributor’s functions include stocking, ease of ordering and quick delivery with no pioneering sales efforts. Intermediaries have expertise and contacts, but they may require minimum order quantities and an established sales record.
The sales outlook in the Internet, catalog, and retail outlet markets remains very positive, with estimated rates on return above 25%. Capable and adequate workforce is available in all areas researched. Legal considerations will be minimal.
...e proceeds obligation to fund the growth of the delivery system. A mixture of rural delivery and substitute retail measures will present the most suitable contact for the consumer.
The end goal of this proposal is to come up with a food truck that will be located in Harrisonburg. A demographic will be targeted and marketed to. The food truck will not be tied down to one spot but will, move around the Harrisonburg area, based on the ever evolving market. The food truck will come up with a specialized menu with a limited variety, but focus on quality. Many people do not like the monotony of everyday food choices, and often look for new places. The food truck will try innovative choices that break away from the monotony of everyday choices. It will be the goal to offer a niche food choices that are unique and can be made quickly and affordable. Not only will the niche food be offered but along with drinks and sides that complement the main food offered.
Through providing a more convenient means of purchasing our products online, it is anticipated that we will retain its current customers while carrying out an online marketing campaign for more new customers as well. The company will distribute online purchases via direct shipping from the nearest stores.