Amazon Business Advantage
analytical Essay
723 words
The most obvious technological advance that helped Amazon, and the one that launched the company, was the internet (Parnell, 2014). Jeff Bezos knew that he wanted to open an online business and decided to start with a bookstore due to low pricing and an existing worldwide demand (”Amazon.com, Inc. History”, n.d.). After deciding on a model, he chose Seattle as a home for his business due to its proximity to high tech workers and a large book distributor. The website opened with a database of more than one million titles, whereas many competitors only stocked 2,000, and the orders went directly to wholesalers. Amazon quickly expanded their database to 1.5 million books and started offering deep discounts which attracted many new customers. …show more content…
Associates would link customers to Amazon for order fulfillment and the originating web site would earn a commission from the sale (”Amazon.com, Inc. History”, n.d.). Within two years, Amazon had 60,000 websites signed up as Associates. By 1998 Amazon had become one of the largest booksellers in the US with 2.5 million titles and a customer list of over 2.26 million people. This same year they decided to launch their music store with 125,000 music titles and added toys and electronics in 1999. Even with all this growth, Amazon was still operating in losses into 2001 when sales hit 3.12 billion. When profits finally started to arrive in the fourth quarter of 2001, Bezos had finally proven that his market share driven approach could lead towards …show more content…
History”, n.d.). But the unbelievable pace at which Amazon added new products and new customers proved to be a formidable barrier for any competitors. Within the first 10 years Amazon accomplished an unbelievable feat; it had 49 million customers and 6.9 billion dollars in revenue, and it had done so by selling some products at a loss to build market share (Rivlin, 2005). At times it was difficult leveraging so much capital to grow market share, but Jeff Bezos’ focus on the customer and long term growth of the company proved to be the real reason Amazon didn’t fall prey to the .com bust like so many other internet
In this essay, the author
- Explains how jeff bezos decided to open an online business in seattle due to its proximity to high tech workers and a large book distributor. amazon quickly expanded their database to 1.5 million books and offered deep discounts.
- Explains how amazon came up with the idea of associates which generated a unique form of advertising. bezos proved that his market share driven approach could lead to profits.
- Explains that amazon started selling books below wholesale cost to build a name brand and customer base for the kindle, but publishers colluded with apple to raise e-book prices.
- Explains how jeff bezos decided to open an online business in seattle due to its proximity to high tech workers and a large book distributor. amazon quickly expanded their database to 1.5 million books and offered deep discounts.
- Explains how amazon came up with the idea of associates which generated a unique form of advertising. bezos proved that his market share driven approach could lead to profits.
- Explains that amazon started selling books below wholesale cost to build a name brand and customer base for the kindle, but publishers colluded with apple to raise e-book prices.
- Explains that amazon's website set the standard for being customer friendly, classifying the books into areas that made browsing easier, and providing recommendations based upon past purchases.
- Analyzes how mattel's growth in revenue since 1997 has been anemic 1.4% a year and an even more depressing.8% since 2006. the 1998 annual report is almost an exact copy of the 2014 report except for the addition of monster high.
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- Explains that amazon experienced positive growth in net sales from 1997 to 2000, making this upward trend likely to continue into 2001.
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- Cites applegate, austin, and soule (2009). corporate information strategy and management: text and cases. bloomburg businessweek.
- Cites lashinsky, a. (2012, november 16). amazon's jeff bezos: the ultimate disrupter.
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- Explains bezos' vision and mission statement for amazon, which is to be the "top revenue maker in online retail worldwide."
- Explains that amazon's initial strategy for company growth was focused on mergers and acquisitions of various companies starting in 1998 and is still in effect.
- Explains that amazon invested in subsidiaries and produced their own products such as the kindle e-reader in 2007 and the introduction of amazon prime in 2005.
- Explains that amazon has faced a number of challenges, mostly lawsuits and controversies. barnes & noble's first lawsuit was settled out of court in 1997, and walmart’s theft of trade secrets in 1998.
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716 wordsRead More - Amazon has grown to become the largest internet-based retailer in the world by total sales. It began as primarily an online bookstore and soon began to sell more and more electronics and then over time began to sell pretty much anything. In 1998, Amazon earned about 0.6 billion dollars, it held a steady growth from 1998-2006 (“Amazon.com”). From
In this essay, the author
- Explains that amazon.com inc. was founded by jeff bezos in 1994 and has become a billion dollar operation over the course of 22 years.
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- Explains that amazon.com inc. was founded by jeff bezos in 1994 and has become a billion dollar operation over the course of 22 years.
- Explains that amazon has grown to become the largest internet-based retailer in the world by total sales.
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- Explains that amazon is a world-renowned company that has seen magnificent growth over the past 10 years. their community service is an example of character and engagement in the pace program.
- Explains how justin albrecht, jenna mink, thomas faust, and nick zalla focused their research on academics at amazon.
1569 wordsRead More - History and Success of Amazon Inc.comparative essayAmazon.com, Inc Company started in 1994 and featured online in 1995. The company has done extremely well in the market achieving remarkable success. Initially, Amazon was known as Cadabra. Inc. however, the name of the company changes when the owners of the company knew that people confused the name for cadaver. Jeff Bezos is credited for founding the company. The company has its base in the United States of America as a multinational e-commerce company. Its headquarters are in Seattle, Washington. It has been rated as the largest online retailing company, in the entire world. It has close to three times the sales revenue that staples, Inc made as a runner up, in January 2010 (Shire, 2008).
In this essay, the author
- Explains that amazon.com, inc. started in 1994 and featured online in 1995. the company has done extremely well in the market achieving remarkable success.
- Explains that amazon has built its success in business methodically and slowly. it started as an online book selling company, but changed operations and started selling other products.
- Explains that amazon uses apis to create an ecosystem of customers around its application. amazon has nine hundred thousand affiliate companies.
- Explains that amazon.com, inc. started in 1994 and featured online in 1995. the company has done extremely well in the market achieving remarkable success.
- Explains that amazon has built its success in business methodically and slowly. it started as an online book selling company, but changed operations and started selling other products.
- Explains that amazon uses apis to create an ecosystem of customers around its application. amazon has nine hundred thousand affiliate companies.
- Explains how amazon uses information technology to attract customers and cut on middlemen and reviewers.
- Explains that amazon has used internet to sell its products easily, such as streaming an original internet video show called amazon fishbowl with bill maher, which features musicians, comedians, movie stars and directors.
- Explains that amazon has invested on large amount of server capacity for its website. it has the capacity and capability of handling excess traffic during holidays that attract many customers.
- Explains that amazon does not collect taxes from customers who live outside its physical presence, which has helped it to edge out other online companies.
- Concludes that amazon has embraced innovation. they use innovations as measurements and end up with flourishing business ideas.
766 wordsRead More - Amazon Consumer Behavior Case Studyexplanatory essayAmazon is a growing and trending brand, giving consumers the unique shopping experience they have always wanted. The company that was started by 1999 man of the year, Jeff Bezos, has taken 44 percent market share in online sales and purchases. (http://bloomreach.com/2015/10/survey-amazon-is-burying-the-competiton-in-search/) That makes consumers more inclined to search for products through Amazon, before the well-known search engine powerhouse, Google. The Seattle, Washington based company was started in 1995. During the well-anticipated start-up, the company’s focus was on book sales online. Over time, Amazon has set many trends in Consumer Behavior, expanding products across every product pool imaginable. "Amazon.com puts the customer
In this essay, the author
- Explains that amazon is a growing and trending brand, giving consumers the unique shopping experience they have always wanted.
- Explains consumer behavior is how a company minimizes uncertainty when offering goods or services to customers through thorough research and marketing strategies developed by the seller.
- Opines that amazon.com is super-personalized. it's able to tell you what you want, and the taste has been taken away from the consumer.
- Explains that amazon is a growing and trending brand, giving consumers the unique shopping experience they have always wanted.
- Explains consumer behavior is how a company minimizes uncertainty when offering goods or services to customers through thorough research and marketing strategies developed by the seller.
- Opines that amazon.com is super-personalized. it's able to tell you what you want, and the taste has been taken away from the consumer.
- Explains that amazon.com is a place where people get addicted to shopping because of the personalization and convenience that it offers.
844 wordsRead More