Amazon.com Review Amazon was started in 1995 by Jeff Bezos in 1995 with its headquarters in Seattle, Washington. It was started as an online bookstore and has since grown to be a global leader in e-commerce and the largest internet retailer in USA. Today you can find all kinds of products from DVDs, electronic, furniture, toys to jewelry. The online store is available in separate sites in Canada, United State, Germany, United Kingdom, France, Italy, China, Japan and Spain as well as many fulfillment centers located in different parts of the world. Through international shipping, they are able to make available some of the products to many more counties.
It boomed with yearly sales that jumped from $510,000 in 1995 to over $17 billion in 2011. Amazon’s mission changed to leverage technology and expertise in invaluable employees to provide customers the best shopping experience on internet and became the “Earth most customer-centric company”. The company introduced a new strategy called “Associate Program” which the goal was attracted new customers to its retail storefront and grows sales. This new strategy proves to be the most important advantage and the company’s sales revenue produced by the associates reached 40%. Another innovation announced by CEO Bezos in 2011 was shifted Amazon to tablet marketplace with the introduction of the Kindle Fire.
It has become the number one online retailer by steadily building its reputation and brand, beginning its operation in July of 1995 (cited in Haddad & Sheth 2001). Moreover, it has expanded from its existing business of selling books to selling a wide variety of products such as DVDs, music CDs, computer software, video games, electronics, apparel, furniture, food and more (Wikipedia 2006). Similarly, Amazon aside from its domestically shared market also set up four other separate online stores in the United Kingdom, Germany, France and Japan, thus shipping globally on selected products (cited in Haddad & Sheth 2001).
From a grubby garage in Seattle with a vision to change e-commerce dramatically, Amazon.com has achieved the status of an online shopping giant. From just an idea to the actual start up, Amazon’s creation didn’t just happen overnight. The creator, Jeff Bezos, was inspired by the internet and was the right guy in the right place. Starting with researching and examining recent online retailers top sellers, Bezos started to create a list. The list he
Sellers send their inventory to us and we store the items in a safe, temperature-controlled stockroom. When Amazon receives the order, they pick, package and transport the order to the customer. Amazon.com receives hundreds of thousands of orders annually. The large marketplace is one of the most trusted e-commerce firms and prides itself on having great customer service, but the company recognize they must work hard to maintain their reputation. This is why they have the most up-to-date fulfilment operation and online order processing program worldwide.
The Information Systems of Amazon Inc Amazon.com, Inc. is the leading online retailer of books. The ¡§Earth¡¦s Biggest Bookstore¡¨ opened its virtual doors in July 1995 with a mission to use the Internet to transform book buying into the fastest, easiest, and most enjoyable shopping experience possible1. Amazon still holds their commitment to customer satisfaction and the delivery of an educational and inspiring shopping experience in high regard today and it is now one of the most widely known, used and cited commerce sites on the World Wide Web (WWW). Amazon has grown rapidly since their inception. The company experienced a surge is sales of 313% until 1998, supported by 8.4 million customer accounts in over 150 countries, of which 60% accounted for ¡§repeat¡¨ customers.
Amazon is a growing and trending brand, giving consumers the unique shopping experience they have always wanted. The company that was started by 1999 man of the year, Jeff Bezos, has taken 44 percent market share in online sales and purchases. (http://bloomreach.com/2015/10/survey-amazon-is-burying-the-competiton-in-search/) That makes consumers more inclined to search for products through Amazon, before the well-known search engine powerhouse, Google. The Seattle, Washington based company was started in 1995. During the well-anticipated start-up, the company’s focus was on book sales online.
Online Retail During early days of its establishment, Amazon appeared as an online retailer of books only. However, with the passage of time, the company expanded its operations rapidly in music and movies. Market reputation and popularity ultimately made Amazon the biggest online retailer of electronics and household goods. This rapid expansion has made Amazon "Earth's Biggest Selection" of cost-effective products (Dennis and Harris). As an online marketplace, Amazon is enjoying a revenue stream without needing any warehouse to keep the product stock.
(Datamonitor, 2010). Amazon significantly extended its product offer and currently is one of the leading online retailers in the world with several international websites and customers in over 200 countries. Amazon Kindle is one of Amazon’s recent remarkable products. Kindle is a portable device which allows user to read, download, and store e-books due to its wireless connection and internal memory (Amazon, 2009). The first version was originally launched in US market in 2007 and achieved success as sold out in five and a half hours (Patel, 2007).
From "EARTH'S BIGGEST BOOKSTORE" to "everything to everybody" to "Wall Mart of the Internet" to "World's most customer-centric company", Amazon has been tagged with these kind of labels by its customers and followers. The reason for these many labels is because of the Amazon changing business model. Starting from Single-product,... ... middle of paper ... ...0,289893,sid9_gci212026,00.html 2. amazon.com Quarterly results Available from http://media.corporate-ir.net/media_files/irol/97/97664/reports/91338ACL.pdf 3. Amazon.com Aug 10 2000 Press release Amazon.com and Toysrus.com Announce Strategic Alliance, Available from http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=IROL-NewsText&t=Regular&id=229637& 4. Amazon.com Apr 11 2001 Press release Amazon.com and Borders Group Announce Strategic Alliance, Available from http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=IROL-NewsText&t=Regular&id=165430& 5.