The parents are a key part in loosening the grip the media market has on young children. Not only are the media at fault for influencing children of today, the parents are also at fault for their encouragement of the media market. The market has a strong hold on children and is continually influencing them through many aspects of their lives. Parents need to encourage their children to not conform to whatever the media says. Kids do not need the newest items or hippest clothing in order to be successful.
Advertising focuses on the young consumer , because the marketing base is high for pr... ... middle of paper ... ...m.; Sweden bans all TV advertising aimed at children under 12; and Denmark, Finland, and Norway don?t allow sponsorship of any children?s programs. Canada?s Broadcasting Code, which severely restricts children?s advertising, bans ads implying that a product will make a child happier or more popular. We are a country that will sell anything to anyone, no matter what the age or the message that is welcomed with the product. There needs to be more control in adverting to small children. Advertising is a powerful tool to bring a message to the masses.
The author of “Born to buy” Juliet Schor states that parents continue to pay little attention on training their children to thrive socially through many dimensions of their lives, but instead leave them exposed to the dangers of overconsumption of commercial messages. Overexposure to media and advertisement in particular affects children in many ways. Youth in America dwell in a setting that is very flooded with media. As a result, they enjoy increasing access to television, websites and many more advertising channels through various technological devices, usually as tiny as pocket-size. In these situations, it can impact both positive and negative effects on the way young people conduct themselves.
I certainly agree with the author that children are very vulnerable to this profitable and giant market, and that we as society should protect our children. Although I do not have children in my own, I have experience several aspects of the way television advertising easily influence in children. For example, I have seen children go to the mall or supermarket and get excited when they see products from television ads. This article gives me something to think about: how our children and the rest of the population gets influence by the advertising market which in turn is what shapes our society.
As a result, these devices can be tools for hackers to use to harm the kids... ... middle of paper ... ...e they are, they will think they are in the right place, but really they are not. This situation is more dangerous because their parents have no idea where they are in case something happen to them. Therefore, kids might get really hurt and their parents really have no idea where they really are. In conclusion parenting is a full time job to help the young ones learn and coup with the childhood problems, and keep a watch out for them is a difficult task in modern age. Use of technology by parents is their way caring but overdoing hurts the relationship.
Advertising often uses various tricks, methods, and even psychological tactics to win the interest and loyalty of beguiled consumers. The average consumer is being courted into purchasing the products and concepts without ever knowing how they are being directed by large corporations. And that is why today, we will discuss the effects of advertisements on younger kids, how they are everywhere and how it manipulates children, and historical life-threatening advertisements. Although there are multitudes of aspects to explore in advertisements, the most devastating effects are on children, especially those who are younger than ... ... middle of paper ... ... problem is the ubiquitous presence of these advertisements. Even with the numerous attempts to lessen the presence of advertisements, such as Children’s Television Act of 1990 and FTC’s banning effort, advertisement still exists in too many places, targeting anyone who sees them.
While this is to true to a degree, what makes the difference is the responsibility of parents ... ... middle of paper ... ... and subconscious level. All in all, the main purpose of advertisement is to persuade a specific audience into buying a product. However, along with this purpose, there are other results that can be caused by a variety of factors. With Children, the interpretation of a commercial has endless possibilities, since their knowledge with regard to their surroundings it is yet very limited. Additionally, Much of the information used to influence people is often unrealistic; for example, clothing models, besides working out daily, are retouched by software to make them as what the media considers perfection; thus, creating unreachable expectations for people.
Even though advertisement is a contributing factor for economic growth, but advertisement can also easily manipulate children to purchase products that can affect their life/health. The author Eric Schlosser wrote an article titled “Kid Kustomers”. The main purpose of this article was to inform the readers about how advertisements are aiming towards children, so they could get their products sold. The article also states how companies base their advertisements on children’s interest and cartoon characters to attract them. In the text it stated that many parents are working, and don't have time to spend with their kids, so they spoil their kids with products.
Experts blame a “toxic combination” of pressures including social media and celebrity culture for an alarming number of children becoming body-conscious in their early teens. (Dixon 1). This is stating that young teens are visually seeing, on social media, celebrities that look as if they are perfect. It causes young teens to become conscious about their own bodies. “Starving for perfection” features pictures of celebrities .
There are three aspects of advertising used to help persuade consumers to buy their products, and are primarily influencing children. Three negative ways advertisers may expose children to this negative media are through humor and catchy slogans, celebrities, and self-image. “When advertising makes you smile or laugh, your brain chemistry changes to support your memory. It pairs happiness and good feelings with the brand,” says Doug Gentile who runs a Media Research Lab at Iowa State University in Ames. Most advertisements consumers see on television today, aren’t designed to reach the pref... ... middle of paper ... ...se children to advertisements, which will hurt the children and not themselves.