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Effects of media on an individual and in society
Impacts of mass media on an individual
Effects of media on an individual and in society
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Fashion advertisements do not target a specific audience, thus having the ability to influence people of any age or gender. In a study, 70% of girls in grades 5 -12 say magazine images influence their ideals of the perfect body and this age group that are affected by fashion advertisements became a regular access to media and advertising. Society through advertising sends messages about the ‘perfect body’ and the effects that it has on people are endless and can differ from whom it affects. A study has shown that after women were shown media images depicting the modern thin ideal, they had an increase in anxiety, depression, anger, and dissatisfaction with their bodies. These are the most common effects that occur due to fashion advertising. …show more content…
Advertisements focus on physical attractiveness, which contributes to males and females having a negative perception of their bodies. Advertisements through a broader range of media are becoming a common form of presenting thin and fit models on screen and printed form and because of this are causing many issues across society which is affecting emotional and physical wellbeing. These people are being exposed to fashion advertising though all types of media have an increased desire to achieve ‘The Ideal Look’. An interviewee stated, “Even from a young age I have always felt like this. Seeing the people all over magazine covers, T.V, videos, pretty much everywhere there would be someone that was super thin and would make me feel uncomfortable about my body”. By the time a woman is 17 years of age she has been exposed to an estimated 250,000 media advertisements with almost all being beauty and body related. An average woman sees 400 – 600 advertisements per day which includes all types of adverts; fashion magazines, television and
Today society has never been more aware of the impact the media has on what is considered to be an attractive person. Those who are most vulnerable by what they observe as the American standard of attractiveness and beauty are young females. Their quest to imitate such artificial images of beauty has challenged their health and their lives and has become the concern of many. As a result, advertisements used in the media are featuring more realistic looking people.
Each day, the average person is exposed to thousands of advertisements, including broadcasting, visual or printed, promoting unrealistic body shapes and sexually based advertisements for fashion and cosmetics. We, as women, are influenced from a young age to objectify our bodies from the effect of movies, music videos, and a lot of the time song lyrics.
In every magazine and on every page there is another source of depression, another reason to skip a meal or two or a reason to be self-conscious. In present society people are overly focused and determined on the perfect body that both the fashion and advertising industry portray and promote. Through diction, pictures and celebrities presented they are trying to convey a message to their viewers that is “suppose” to be used as a source of motivation and determination. The message they are truly conveying is self-conscious thoughts, depression, and the promotion of eating disorders. It is estimated that millions of people struggle with depression, anxiety, and low self-esteem; concentrated on dissatisfaction with their body image (Ballaro). The advertisement and fashion industry are conveying a message that creates an internal battle for their viewers, though they should be creating a fire in their viewers that provides motivation to be healthier, take better care of themselves and a source of inspiration for style.
Paragraph 1- Girls can become victims of eating disorders because of society's promotion of an ideal thin female body. Models and stars shown in the fashion industry, magazines, movies, and other forms of media often appear very thin. These models are not a true reflection of the average female. Many are unnaturally thin, unhealthy or airbrushed. One former Victoria Secret model was shocked by the waiflike models that were shown on the runway during designer shows. A study referenced in the the article “Do Thin Models Warp Girls Body Image” describes how studies of girls as young as first grade think the culture is telling them to model themselves after celebrities who are svelte and beautiful. The same studies showed girls exposed to fashion magazines were most likely to suffer from poor body images. Psychologist and eating disorder experts agree the fashion industry has gone too far in showing dangerously thin images that women and young girls may try to emulate. The use of super slim models and stars, is sending the wrong message to young impressionable girls. These harsh influences lead us to think that thin is ideal body size. Seeing super thin models in the media plays a role in anorexia. Society’s promotion of a thin female body contributes to eating disorders for females striving to achieve this ideal bod...
Advertisers use women that are abnormally thin, and even airbrush them to make them appear thinner. These advertisers promote a body image that is completely unrealistic and impossible to achieve (Dohnt & Tiggemann, 2006b). It has been instilled in these advertisers’ minds that a thinner model will sell more (Hargreaves & Tiggemann, 2003). Media has a direc...
In a brilliant update of the Killing Us Softly series, Jean Kilbourne explains the dangers of advertisements and how they objectify women. Advertisements intelligently portray women in a sexual and distorted way in order to attract the consumers’ attention. Media sets a standard on how young women view themselves and puts them at risk for developing an eating disorder. Kilbourne’s research has led her to educate those who have fallen victim to achieving the “ideal beauty” that has evolved in today’s society.
The most fashionable, sought after magazines in any local store are saturated with beautiful, thin women acting as a sexy ornament on the cover. Commercials on TV feature lean, tall women promoting unlimited things from new clothes to as simple as a toothbrush. The media presents an unrealistic body type for girls to look up to, not images we can relate to in everyday life. When walking around in the city, very few people look like the women in commercials, some thin, but nothing similar to the cat walk model. As often as we see these flawless images float across the TV screen or in magazines, it ...
...r young, impressionable mind will have been exposed to more than 77,000 advertisements, according to an international study. Last week, it confirmed the link between the images of female perfection that dominate the media and increasing cases of low self-esteem among young women..” (Shields,2007). The propaganda techniques such as liking, sex appeal, and celebrity endorsements are used in advertisements constantly. Commercials on television, billboards, magazines, and various other advertisement types are everywhere you look in America, and sadly it has become very important for women of all ages to try to be perfect. We come into contact with these messages every day, and the beauty industry is getting bigger and bigger. Propaganda has molded our worldly perception of beauty and will only continue to hurt us and gain from our lack of self-esteem if we allow it to.
In modern society there is more and more digital editing without the knowledge of consumers. Currently there are various reasons for why women develop negative body image, low-self-esteem and eating disorders. According to Naomi Wolf in her novel “Beauty Myth”, one of the many reasons women obtain concerns with their bodies is due to the universal images of young female bodies presented through advertisements in fashion magazines. Advertisements in magazines are altering and shaping the desires of men and women. Magazines sell viewers images of beautiful, skinny, flawless confident young women. When people are constantly antagonized with the magazine industry’s ideal of “perfect beauty” the viewer’s then, subconsciously believe these images to be true and begin to form biases about what they themselves should look like and what other people must also look like. People who view magazines get mislead by advertisers because they are unaware that all the images displayed are digitally altered through Photoshop and airbrushing. Today’s magazines are formed completely on false ideals of flawless beauty and unattainable body images, to prevent women and men from falling victim to the magazine’s deceitful images we as a society need to become aware and educate ourselves.
In this age, media is more pervasive than ever, with people constantly processing some form of entertainment, advertisement or information. In each of these outlets there exists an idealized standard of beauty, statistically shown to effect the consumer’s reflection of themselves. The common portrayal of women’s bodies in the media has shown to have a negative impact on women and girls. As the audience sees these images, an expectation is made of what is normal. This norm does not correspond to the realistic average of the audience. Failing to achieve this isolates the individual, and is particularly psychologically harmful to women. Though men are also shown to also be effected negatively by low self-esteem from the media, there remains a gap as the value of appearance is seen of greater significance to women, with a booming cosmetic industry, majority of the fashion world, and the marketing of diet products and programs specifically targeting women.
The advertising involved targets young teenage women and features models that portray desirable items, and the “norm” is for these women to be slender and beautiful (Vonderen & Kinnally, 2012). Research has been done to prove that the media’s pressure on being thin causes women to be depressive and have negative feelings about themselves. Women’s views are skewed and perceived incorrectly of what the typical female body should be (Haas, Pawlow, Pettibone & Segrist, 2012). Body image for women has always been stressed for them to look a certain way and to try to obtain “physical perfection.” But due to the pressure on women to be this certain way, it is common for the mass media to be destructive to the young, impressionable girl.
Nowadays, the fashion industry is such a negative push on teenagers’ standard of beauty that it is now becoming an unsolved dilemma for our society. Firstly, Sarah Murdoch, the representative of Bonds underwear, is of the opinion that the fashion industry encourages “unhealthy body images” (Dunkerley, 2008) that are thought to be unrealistic and unhealthy for most women and girls. Besides, the fact that most designers prefer to choose thin models than bigger size ones (Bolger, 2007) shows us an astonishing phenomenon that there are series of clothes from size 0 to size 4 seen not only in the fashion shows but also even in the sale markets because they think that there will be “stigma attached” when doing something for “plus-size people” (Stevens, 2010). Naomi Crafti, representing Eating Disorders Victoria, thinks that teenagers are becoming obsessed with “the very skinny models on the catwalk” in the fashion shows (Stevens, 2010) which gradually leads to “eating disorders, mental health” and “negative body image in young people” (Stevens, 2010).
The media has promoted a dominant view of how people should perceive beauty, and what consists of perfection in beauty. According to Dr. Karin Jasper, the media have women encouraging them to be concerned with their outward appearance and how others perceive them by surrounding everyone with the ideal female beauty. (Jasper, 2000) Body image has become a particular concern for young girls and women, often females work diligently to attain the perfect body image advertised in mass media. (Gibbs, 2010) When women are not able to obtain their ideal body goal, many develop negative feelings and become self-conscious about their bodies. Conversely, it is not possible for someone to look like a model in ads, someone without blemishes, scars, or pours. Another study conducted in 2012 showed contemporary media and culture has defined a women’s social desirability in terms of their bodies. For females, this has often resulted in comparing themselves to bodies shown in advertisements, commercials, magazines, etc. however not all body
The average American is exposed to hundreds of advertisements per day. Advertisements targeted toward females have an enormous effect on women's thoughts, attitudes, perceptions, and actions. Most of the time, women don't even realize these advertisements are formulating self-image issues. These ideals surround them daily and they become naturalized to the ads. Advertising creates an entire worldview persuading women to emulate the images they see all around them. In order to create a market for their products, companies constantly prey upon women's self esteem, to feel like they aren't good enough just the way they are. This makes women constantly feel stressed out about their appearance (Moore). Advertising has a negative effect on women's body image, health, and self-esteem.
Show business promotes commercials, print advertisements, films and shows where unbelievably perfect women are seen as the ‘ideal beauty’ The ‘ideal beauty’ controls the behavior of young girls and manipulates their perception of beauty. The term ‘ideal beauty’ is defined to be a conception of something that is perfect, especially that which one seeks to attain. Many young girls everyday are exposed to fashion and beauty advertisements that feature models who are portrayed as ‘perfect’. Due to this Technological Age, girls are exposed to many advertisements that encourage them to be like the featured models- tall, skinny, and foreign. There is also a survey conducted by Renee Hobbs, EdD, associate professor of communications at Temple University which states that, “The average teenage girl gets about 180 minutes of media exposure daily and only about ten minutes of parental interaction a day.” Moreover, media also promotes and advertises cosmetics, apparel, diet pills and exercise gears in the name of beauty and fitness, convincing girls to buy and ultimately patronize their products. Becoming very addicted with using such products can eventually lead to overdoes and becoming vainer. It may seem obvious to most of us that people prefer to look at beautiful faces. While beauty itself may be only skin deep, studies show our perception of beauty may be hard-wired in our brains (Stossel,