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Recommended: How does advertising affect children's health

Advertising has been around for many decades. It is used to promote company products and services. Advertising has negatively influenced the way of thinking for children and teenagers of this generation. It has affected their younger audiences diet, increased consumerism in children, and made changes in their attitude.

The use of advertisement has had a negative impact on a child's diet. Since the number of kids watching television have increased, they are more exposed to advertisement. They are eating more than usual, because they spend their time watching TV during breakfast, lunch, and supper. In a study done by Yasare Akta Sarnas, the researcher informed the readers that 90% of children watching TV were eating or drinking while watching television (Sarnas, 2006, p.140). The food they ate or drank were not health-friendly. Ads for food commercials are increasing and many companies are using the need for aesthetic sensation to attract their audience. They make their product look appealing and attractive. They use models to promote their product to attract men. Many companies are using a similar strategy to attract the younger audience. The items that are advertised the most are candy/chocolate, chips, milk products, and breakfast cereals (Sarnas, 2006, p.140). It is very rare to see a commercial on fruits, vegetables, and all the other important nutrients. The reason child obesity is increasing is due to the amount of bad advertisement they are exposed to. If they were exposed to advertisement that will benefit their health, the results would have been different. In the research, the researcher concluded that younger children paid more attention to advertisement than older children (Sarnas, 2006, p.142). Having a unhealthy di...

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...e a huge influence on the type of food young viewers are eating. They persuade them to spend money on toys/clothes. Unfortunately, children are very vulnerable when they are young. Therefore, these advertisements lead them to a negative behavioural change. In today’s world, parents should be paying a close attention to their kids, because the world is not safe. We are all victims of advertisement. It is around us at all times.

Works Cited

Arnas, Y. (2006). The effects of television food advertisement on children's food purchasing requests. Pediatrics International,48(2), 138-145.

Hulbert, A. (2004, Nov. 28). Tweens “R” us. The New York Times

Tilford, D. (2006). Facts about marketing to children. New American Dream. http://www.newdream.org/kids/facts.php. Fowles, Jib. “Advertising's Fifteen Basic Appeals.” (2013). Don't Touch That Dial Pop Culture And You.

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