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The influence of advertising on consumers
Effects of advertisers on children, the good and bad
Effects of advertisers on children, the good and bad
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Have you ever been bombarded with a choice? Marketers and advertisers make this very easy as they are the ones who push the choices on you. The role of advertisers has been to target kids through media, get them hooked on a product that could affect their health, and to get kids to like their product so that the kids will buy more and the advertisers will make a profit. Such as junk food. These are a big part of how advertisers target our youth. Advertisers spend over two billion dollars a year on advertisements targeting kids. Televised ads are part and most of that money. These ads usually include kid friendly characters. These character could be like shaped macaroni and cheese. It's not like Kraft created Spongebob Squarepants shaped macaroni for adults ……. Right? Advertisers also using online kids games to get kids to ¨like¨ their twitter page in exchange for personal information. Have you noticed that kids always have their noses in a phone or tablet or TV? When kids see an ad on TV, they immediately think ¨ Oh my gosh that is so cool. Mom Mom Mom Mom Mom Mom MOM MOM MOM …. Can I have it please¨. I should know i'm a kid. …show more content…
According to The Myth of Choice ¨ Kids biology is that kids can't get enough fat and sugar in fruits and vegetables so when they can get it they want as much of it as possible. The movie The Myth of Choice says that a kid sees over 5000 food and drinks ads that are full of fat and sugar a year and maybe even more. It's also says that ¨ One in three kids eats fast food every single day. ¨ The more fast food kids take in, the more calories they take in. Sometimes fast food is so fake that its
The world of today is a relatively primitive one, even with every advancement that humanity has accomplished we remain primitive in this aspect. There has been progress, even as slow in comparison to that of todays, it is progress.The ignorances and other human flaws are still very existent within every society, regardless of the boundaries between them be it geographical or cultural. Stereotypes and misconceptions exist in the modern society. Stereotypes arise when there is a single radical group who are accepted as the representation of their apparent subculture. Then the ignorant and misinformed take these “representatives’” behavior as a generalization of the entire group. While the less common misconception is made by some incomprehensible anomaly where an entire assumption is based around a single social group, that has never even proved to be true. There is a stereotype that is attached with the College educated community, they are believed to be almost guaranteed success. The fact that they have a degree in their respective field has built a stereotype of the “successful ones.”
This leads to all the issues involving advertising. In an article titled, “Facts About Marketing to Children,” it states, “Advertising directed at children is estimated at over $15 billion annually…” In fact an average youth is exposed to an estimated 5,000 ads annually. This shows that advertisers know that it is easier to convince a child to want their product rather than an adult, and this is why they target children and teens. Also in the article, “$211 Billion and So Much to Buy American Youths, the New Big Spenders,” it talks about how much time youths spend on the internet. 76% of 8-9 year olds spend more than one hour on the internet per day and 91% of 16-17 year olds spend more than one hour on the internet each day. Since the average amount of ads seen per day is 500 ads, in just one hour there are about 20 ads seen by children. This comes down to that the more ads that youths see, the higher the risk of all the problems ads
Assume you’re walking down a street and everywhere you turn you encounter pitch black darkness. You reach a point where you only have two choices; either you go left where there is a group of tattooed muscular black men or you go right where you find a group of well dressed white men. What would you do? Your immediate choice would be to stay clear from the group of black men and that you’d be better off going to the right. What just happened here was that you assumed a certain group of human beings is more likely to cause you harm than the other. From a very young age we start to categorize things in to different groups. We see pencils, pens, erasers and we categorize them in a group and call them ‘stationery’. Similarly we tend to categorize human beings in to different groups and associate certain behaviors or traits with these groups. We have this urge to categorize because it makes us ‘cognitively effective’. When we categorize, we no longer need to consider information about each member of the group; we assume that what holds true for some members must also be true for other members of the group. The act of categorizing human beings is known as stereotyping. The word stereotype has Greek roots; ‘stereos’ meaning firm and ‘typos’ meaning impression hence, ‘Firm Impression’. The word itself implies that we associate certain ‘impressions’ with a group and hold these impressions to be true for most if not each member of the group. Although many leading sociologists and psychologists will have us believe that stereotypes are firmly grounded in reality, the truth is stereotypes exist only because we allow them to; we cause their existence and ultimately perpetuate them because in reality stereotypes are nothing but mere logical fal...
Any agency that uses children for marketing schemes spend hundreds of billions dollars each year world wide persuading and manipulating consumer’s lifestyles that lead to overindulgence and squandering. Three articles uncover a social problem that advertising companies need to report about. In his research piece “Kid Kustomers” Eric Schlosser considers the reasons for the number of parents that allow their children to consume such harmful foods such as ‘McDonalds’. McDonalds is food that is meant to be fast and not meant to be a regular diet. Advertising exploits children’s needs for the wealth of their enterprise, creating false solutions, covering facts about their food and deceiving children’s insecurities. It contains dissatisfaction that leads to over consumption. Children are particularly vulnerable to this sort of manipulation, American Psychological Association article, “Youth Oriented Advertising” reveals the facts upon the statics on consumers in the food industries. The relationship that encourages young children to adapt towards food marketing schemes, make them more vulnerable to other schemes, such as, advertising towards clothing, toys and cars. Article writer of “The relationship between cartoon trade character recognition and attitude toward product category in young children”, Richard Mizerski, discusses a sample that was given to children ages three to six years old, about how advertising incurs young children that are attracted too certain objects or products on the market.
In the modern era, stereotypes seem to be the ways people justify and simplify the society. Actually, “[s]tereotypes are one way in which we ‘define’ the world in order to see it” (Heilbroner 373). People often prejudge people or objects with grouping them into the categories or styles they know, and then treat the types with their experiences or just follow what other people usually do, without truly understand what and why. Thus, all that caused miscommunication, argument or losing opportunities to broaden the life experience. Stereotypes are usually formed based on an individual’s appearance, race, and gender that would put labels on people.
What is stereotype? The Merriam-Webster dictionary defines stereotype as “believing unfairly that all people or things with a particular characteristic are the same.” Stereotypes are everywhere. Stereotypes cover racial groups, gender, political groups and even demographic. Stereotypes affect our everyday lives. Sometimes people are judged based on what they wear, how they look, how they act or people they hang out with. Gender and racial stereotypes are very controversial in today’s society and many fall victims. Nevertheless, racial and gender stereotypes have serious consequences in everyday life. It makes individuals have little to no motivation and it also puts a label about how a person should act or live. When one is stereotype they
That's a lot of money but in 2007, CBS news estimated that advertisers spent $17 billion on children. Compare that to the amount of money advertisers spent on children in 1983 ($100 million according to CBS news). This is due to deregulation in 1984 which basically allowed advertisers to target kids as much as they want. The money kids spend has gotten so high because kids see something heavily advertised on TV (maybe even in a movie or TV show) and nag their parents until they buy it for them. Most kids can't even help but like the product because the youth often believe everything they
From cartoon and sports to having the toys in meals in a huge display and lowered. There are even advertisements that trick adults. They are convincing, but it can all be stopped with just simple reminders that it’s not real or it’s not good to have this in your body. These reminders can help America become less obese and more health conscious and can even affect the way children think as they grow up surrounded by them. The United States is slowly increasing its awareness of the condition that it is in by companies improving foods and people paying more attention to the nutrition’s in foods. Also many food companies have died down on television advertising for kids, but it is still found in other expressed ways. While it is okay to advertise the question of is it okay to advertise to children is still not answered. It all depends on the consumers what is right and wrong and how to approach each product. Obesity from these products can be cured by hard exercise, but this is not recommended for children. It is more efficient for children to just eat healthy as they are still growing each day. So the next time an ad pops up on the screen and that little girl or boy is focused on it try to explain to them by reading the ingredients or the nutrition label why they should not eat it often. With small steps like these children
One of the main themes that I noticed when I was reading through the fairy tale texts was the theme of stereotypes. Firstly, what are stereotypes? Stereotypes are essentially an offensive generalization or an over exaggerated view that is used to categorize a group of people. I noticed that in two of the three texts that I have selected for this paper, the authors, Jakob Grimm and Wilhelm Grimm, tend to portray women as being very dependent on men. In addition, to being depicted as being very dependent, they were also shown to be weak and very naïve. My goal in this paper is to highlight the numerous accounts of stereotypes that are cast mainly upon women and sometimes men as well, whether it be fictional or non-fictional, through the use of two texts. These texts are “Cinderella” and “Snow White and the Seven Dwarfs”. For my third text I chose to use “Precious” by Nalo Hopkinson, because it challenges the stereotypical ideas presented of women.
Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...
Marketing to kids. Have anyone ever seen advertisers play a large role in the lives of youth of America? Well there’s gonna be a bunch of clues in this writing essay how let’s begin shall we? This is all about how marketers advertisers target youth through technology and junk food. These kids are focusing on video games or eating too much junk food while they should be focusing getting an education in school and think about moving on to the future. Now these children are making their parents waste their money on junk food and video games while they should be spending it on healthy food and snacks. The kids don’t get it eating too much junk food gets you sick or gets you with diseases for eating all that fat sugar and sodium and if they just
People may not agree on whether advertising has a negative or positive effect on teens, but they do agree that teens are targeted in the advertisement world. Teens see so much advertising that some do not even notice it because there is so much of it. Because of how easy it is to reach teens and the amount of money in the teen marketplace, advertisers will continue to focus on them. Advertisers try to discover early on teen’s likes and wants. They hope to influence the teens while the teens feel that they influence the marketplace and ultimately have the freedom of choice and buying power.
As a little girl I loved watching television shows on Saturday mornings. I’d get upset when a show would proceed to commercial. That is until I watched the shiny new toy being played with by the girl my age and of course the cool new one that came into the happy meal, then I’d forget. After seeing the appealing commercial I’d run to my mom and try to slickly mention it. “You know McDonalds has a new Monster’s Inc. toy in their happy meal. Isn’t that great? “Now I realize that back then I was targeted by big companies to beg my parents for things that I didn’t need or that wasn’t good for me in order to make money. Advertising today is affecting the health of today’s children because they eat the unhealthy foods advertised to them on: television, the internet, and even at school. Therefore, an impassioned discussion of possible solutions has been brewing.
Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products. Inherent in this targeting, especially of the very young, are the advertisers; fostering the youth's loyalty to brands, creating among the children a loss of individuality and self-sufficiency, denying them the ability to explore and create but instead often encouraging poor health habits. The children demanding advertiser's products are influencing economic hardships in many families today. These children, targeted by advertisers, are so vulnerable to trickery, are so mentally and emotionally unable to understand reality because they lack the cognitive reasoning skills needed to be skeptical of advertisements. Children spend thousands of hours captivated by various advertising tactics and do not understand their subtleties.
Advertising has influenced teenagers in a profound way. The influence of advertising has affected teenagers in a way they are persistently exposed to by means of television programs, articles in magazines, product endorsement ads, and through the internet. Although teenagers are excessively exposed, how they perceive and process advertisements ultimately determines how they are influenced. With that said, the perception towards advertisements can be amalgamated between reality and fantasy, which evidently has both negative and positive impacts. Advertisers strategically capitalize on what is trending in youth culture, which makes teenagers most pervasive to wanting to fit in.