Comparing Two Advertisements

In this essay I have chosen to compare two adverts. I chose two from a magazine called ‘VOGUE’, I chose them as they both were linked by the theme of fashion but were advertising different products, this will help me show differences between the adverts but the fashion theme will help me to also highlight similarities. The first advert I chose was by a company called ‘Garrard’ they make fashion accessories such as leather accessories, silverware and also jewellery which is what they are mainly known for. The advert I chose has specifically advertised jewellery in this case a ring and a necklace. On face value the advert has a ring and a necklace laid on a picture of a of the U.K flag. Part of both pieces of jewellery look like wings and they are put into position so that the flag looks as though it has wings. The words rock hard are also on the flag this is a 'Garrard' logo which is also used on the website. At the bottom of the advert is the address of ‘Garrard’ shops, the website address and the ‘Garrard’ logo in bold letters. The second advert I have chose is by a designer called ‘Yves Saint Laurent’ or ‘YSL’, this company is known mainly for its perfume and clothes. This advert is advertising a new perfume fragrance however there are six people in the advert who are wearing YSL clothes but the advert is not specifically advertising them. On face value the advert is focusing on a woman surrounded by men the men are in suits and the woman is In a white dress at the bottom of the advert is the ‘Yves Saint Laurent’ logo and above this is the word Cinema which is the name of the fragrance. Also in the bottom right corner of the advert is a picture of the perfume bottle. These adverts attracted me as they were both bold and in your face so I was immediately attracted to look at them.

In the ‘Garrard’ advert the image of the British flag immediately hits you I think this is used to make a statement. The flag being on a white background makes the flag stand out also the fact that is the British flag is to make the viewer relate to Britain in some way. If somebody relates to something in an advert it makes them want to buy the item more so the British flag make this happen. Also the British flag relates to the designer’s nationality as the designer is Jade Jagger. As the flag reminds you that the designer is the daughter of a legendary rock star(Mick Jagger) i...

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... product is the purpose of an advert. Again I feel the YSL advert is successful as it sells its product by giving the viewer an image to relate to and also want to have. This is basically an image of class, wealth, glamour and being attractive to men. Also the fact that the picture is intriguing makes the readers want to look and understand the advert. Thus getting readers to look at the advert which again is another purpose of an advert. Also another good thing about the YSL advert is that it appeals to a wide range of target audience which gives the product more chance of selling, as the advert is aimed at more people it gives a product more chance of selling. So after analysing these adverts I would say they are very good in their own right. They basically do what an advert should. Their interesting, they show a product, they have a target audience, they appeal to an image making readers relate and want the product and most importantly they do what all adverts should do which is help sell the product.

Bibliography

VOGUE DECEMBER EDITION 2004

MEDIA SEMIOTICS(SECOND EDITION) JONATHON BIGNELL 2002

MEDIA STUDENTS HANDBOOK(THIRD EDITION) GILL BRANSTON AND

ROY STAFFORD 2003