Comparison and Contrast of Two Car Advertisements

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Comparison and Contrast of Two Car Advertisements

I am going to compare and contrast two TV car adverts. The first

advert is Fiat Stilo-sound effects and the second advert is Honda

Accord. I chose these adverts because the first time I saw them they

looked interesting and had a lot of differences between them.

The Fiat Stilo advert is 39 seconds long. It is aimed at 20-35 year

old male and female. It is a small affordable car suitable for working

class ordinary people. The advert is fast moving. There are four

characters in the advert. Three are male and one is female. Two of the

men and the women are around 25-35 years old but one of the men looks

much older around his 40's. The woman sits in the front drivers seat,

which makes her role look more secure than the men in the back. The

car also catches the attention of an elderly man whose sitting down

reading a newspaper. The characters investigate the car before driving

it. They press buttons, open windows and play with the seat to see

what each thing does.

Whereas the Honda Accord advert is 1 minute 58 seconds long and aimed

at 20-40 year old male and female probably with families because it is

quite a big car. The car is for middle-high class people. The advert

itself shows different car parts needed for the final making of the

car. In this advert the viewers do not know what is being advertised

until the very end. This is because the advertisers want to keep the

viewers in anxiety so that they keep on watching until the end of the


The Honda accord advert is longer than the Fiat Stilo advert and the

storyline of both adverts is very different because the Honda Accord

shows the parts needed for the making of the car and the Fiat Stilo

shows the finished car item and the parts inside the car such as the

automatic windows, navigator and the moveable seats. The Fiat Stilo

also has four characters that gives the viewers an idea what age group
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