Strengths: The cheese cake factory has an Appealing décor, Reasonable price range, consistent with the quality of food. The Cheesecake Factory restaurant concept has been successfully demonstrated in a variety of site layouts, trade areas and markets across the United States. Accordingly, we intend to continue developing The Cheesecake Factory restaurants in high quality, high profile locations within densely populated areas in both existing and new markets. The cheese cake factory select high quality, high profile locations for our upscale, highly customized casual dining restaurants, which draw guests from a much larger geographical area compared to most casual dining chain restaurants. The size of our restaurant trade areas varies by location, depending on a number of factors such as population density, retail traffic generators and geography. As a result, the opening of a new restaurant could impact the sales of one or more of our nearby restaurants. Generally, this impact lessens over time although there are no assurances that the …show more content…
The cheese cake factory doesn’t take reservations; often very long wait times. Unlike general restaurants, the cheesecake factory restaurants don’t take reservations. They seat guests in the order that guests arrive. It is one of their own regulations which is on their website. However, If you want ‘To Go’, you can call your local branch in advance. The reservations might be a weakness that will have effect on the company’s growth, because lot of people tend not to waste time, because time is precious and they to move to the other restaurants even if the price may be high. Customers think to spend time freely, where they can enjoy the ambience. If there is a noisy environment, many customers tend not to go for the cheese cake factory, this can lead to the downfall of the cheese cake factory, this is the major weakness of the cheese cake
Panera Bread is a “fast-casual” restaurant that provides a variety of sandwiches, soups, smoothies, and baked goods. They are in between the typical fast food restaurants and the sit down dinning. They offer high quality, healthier products at a fast pace. They are focused on the broad differentiation strategy. They differentiate themselves from their competition in many ways. You can chose to take it to go or sit down and dine in an alluring atmosphere. Some Panera Breads have fireplaces, cozy seating, higher quality furniture and gathering rooms to make you come in and relax or come in and do some work. With an advantage to their competition, Panera has the relaxed atmosphere, quick service, healthier options, at a reasonable price that puts them above others.
For a conclusion of this paper, it is within researched reasoning that this company needs to do something else to keep its competitive edge in the segment. There are many factors that could be considered for why this company needs to expand in this industry. Also there needs to be other attributes of the company that could be added to offer the consumer a better service. This could include services such as delivering directly to the home or having a pick up window or carry out service. The reasons for doing these things is to keep advantages over competitors, of which include bigger restaurant chains that are trying to enter the market.
Cracker Barrel is an Old Country Store that primarily serves southern home style food just as grandma would make it. Cracker Barrel is known for its great food and old time gift shop. Tabitha D on TripAdvisor describes the restaurant perfectly saying, "The food here is old country style breakfast and dinner. It's just like grandma makes it. There is also an eclectic gift shop with antique toys, accessories, and stationary." Many people think of Cracker Barrel as a restaurant to stop at on trips because they know it will be good. Taking this into consideration, restaurant-goers hold Cracker Barrel to high standards of cleanliness, service, taste, and atmosphere in which Cracker Barrel is very strong.
1- What was Cracker Barrel's rationale for firing their LGBT employees? Does it make sense from a business perspective? Cracker Barrel wanted to maintain an image of a family restaurant. They believed in order to that they needed to fire all employees that did not fall into what they believed was a traditional American family. In a company statement they state that the company was founded on “traditional American values” and in another statement they explain they were trying to maintain the “perceived values of our customers and their comfort levels”.
The restaurant business is a challenging industry and if a company has a strategy that works for them as well as their employees, it should stay the course and tweak as needed.
The Cheesecake Factory brings authenticity to many people around the world. It began from a 1940s newspaper recipe, that later turned into a dream. Accomplished by a woman and her family with desires to succeed in their business. At The Cheesecake Factory Incorporated majority of their employees say it’s a great workplace. It is known for it’s tasty cheesecakes and it’s enticing meals. The Cheesecake Factory is not just an amazing place to dine at for their pastry, but their restaurants cuisine is highly favored.
When different kinds of menu for lunch and dinner are included, there is an opportunity for attraction of more clients in the new outlet
The moment you walk in you are greeted with smiles and welcomes from the staff. They are happy to help with any questions. It is known from the start that the food is made however you want. If you want pizza with alfredo sauce instead of tomatoes just ask, hate pepperoni but loves vegies? Not a problem they want to make the perfect pizza for you, but it isn’t just the staff’s wiliness to help that makes them so good.
McDonalds traditional competitors include many of the other fast food outlets across the country, i.e. Burger King, Taco Bell, KFC, Wendy’s. It has been shown by Professor Michael Waterson (2004) that the presence of a Burger King, for example, will increase the likelihood that McDonalds will open near by. Thus it can be seen that the threat of competition from traditi...
Customers buy when they feel it is necessary giving them the upper hand on the industry. Bargaining power of suppliers: In the quick- service restaurant, the suppliers vary. They really do not rely distributors as large restaurants do. Threat of new substitutes: The restaurant industry is segmented into many parts: full service restaurants ($120 billion); quick- service restaurants ($110 billion); away-from-home managed institutions, examples: food services for schools and hospitals ($21 billion); and other food industries ($106 billion). (Marshall Jones, 1999). Rivalry among competi...
Marketers are often accused of marketing to children to gain higher profits. Young children are targeted because they usually do not know right from wrong. Many people have criticized McDonald’s for advertising the Happy Meal towards young children for higher profits. Some people consider it unethical because the Happy Meal is so unhealthy. However, McDonald’s has taken many initiatives to show that it is a corporation that does not manipulate children for profit and that they care for children. The Ronald McDonald House Charities organization was created by McDonalds in 1974 to help children in need. The organization believes that helping one child will go a long way, and they express their commitment in their vision statement, “We believe when you change a child’s life, you change a family’s, which can change a community and, ultimately, the world” (Ronald McDonald House Charity). McDonald’s also provides donations for many other children’s charities and has taken steps to improve the Happy Meals by providing healthier options. McDonalds works hard towards making children all ove...
We served best quality food to satisfaction of buyer. Our main weakness is we provide better than other cafe but other competitor in lowest price.
This is because, sometimes the customers want to order some flavour, but the employees will say today they do not provide this types of cake or the cake is finished already. This will increase the feeling of disappointment of the customers towards our service especially Secret Recipe is a restaurant that mainly provide cakes. Hence, Secret Recipe must increase the different flavour of cakes in their restaurant to make sure that it can satisfy the expectation of the customers. Furthermore, Secret Recipe can also consider to provide one special flavour cake each month to attract customers and new prospect.
...ded once they see that the sales will be increasing and tips will be larger. Good staff will increase good public relations which will result in better business. Marketing a restaurant is the most important part in running a restaurant. If a restaurant is not marketed, no one will know about the restaurant causing it to lose money to operate forcing it to close down. Prices on the menu should always be appealing to the restaurant target market and set towards the products on the menu. It is essential that a restaurant develops its staff to the fullest, for a strong staff creates better sales and the public is pleased .
Rooms for Dessert adding Unique Ingredients to life’s Balancing act (Roberts.,2013) business plan is based on the belief customers will be impressed with the products and services offered and spread word of the quality provided. This will attract new customers’ thereby increasing business and revenue. Although the business is in the start-up stage the business has the opportunity of expansion in the near future, offering products to home parties or conducting in-office demonstrations would most likely increase customer base and attract new customers. As shown in the SWOT analysis (Table 1) Rooms for Dessert strength is offering a unique service differentiating from competitive restaurants offering similar or complementary products