Ethics Of Marketing Ethics And Ethical Issues In Marketing

In modern business world, ethical issues in the management has become one of the most vital aspects of the well-being of the business. Ethics means the conducts that entail the running of an enterprise. In marketing, this ethics is paramount since they enhance honesty, fairness in regards to the responsibility that a person is entitled. Some of this ethics include standard truth across the board that involves transparency, customer fairness, consumer privacy. It should be practiced and the regulation that regards to marketing of the personnel (Murphy, 2005).

Godiva as a company is popular for the production and sale of chocolates. It tends to network with many customers who are willing to buy different kind of products on the shelves. Therefore,

Marketing strategies are done in consideration of consumer’s occupations, income, educational level and preference. A good marketing strategy that offers a quality product, good pricing, aftersales services and a good approach to consumers, influences consumers to buy more from one producer over its competitors. Also a good customer service provides the consumers a good experience hence influence them to purchase the product continuously (Maxham, 2001). Increases in consumers’ purchase of a particular product from a given company increase the company’s profit margin and sales thus increase competition to other organizations (Hawkins & Mothersbaugh 2009). Through good sales, other organizations will be interested in forming partners with the successful ones due to promising profit margin. A good marketing strategy makes a profit that improves business in a country. This leads to increases in government revenues through tax paying leading to economic development. The increase in consumers’ purchases, high-profit margin and more partnership by different organization leads to improved growth in the business.

According to Merriam Webster perception is defined as marketing concept that encompasses a customer 's impression, awareness and/or consciousness about a company or its offerings. Customer perception is typically affected by advertising, reviews, public relations, social media, personal experiences and other channels. The way you think about or understand someone or something, the way that you notice or understand something using one of your senses (Webster,