Case Study Of Buddy's Restaurants

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Buddy’s, a sub outlet, serves classic comfort food with a healthy twist to the people of Charlotte, North Carolina. Buddy’s menu embraces a variety of food from signature subs, hot dogs, sliders, soups and salads. Buddy’s unconventional cuisine developed as a result of a grow-ing diverse population in Charlotte, North Carolina. Buddy’s has chosen the Charlotte area as its primary location because it consists of both families and young professionals relocating to this city due to the growing job market, low cost of living and the ever changing comforts of southern climate. Buddy’s is one of the fastest growing franchises in Charlotte, North Carolina after only being in existence since 2015. Buddy’s has three unique locations strategically placed in the fastest growing communities in the Charlotte area: NODA, “the artsy district, University City, “the college town,” and South end, “the young professionals’ center”. Plaza Midwood is another potential location that is in the works for 2017. Buddy’s restaurant continues to expand with the city through its competitive advantage of digitalization and delivery, which will be further discussed in this case study. As Vice President of Marketing for Buddy’s since its invention, I have been assigned to responsibly choose and oversee potential owners of the various Buddy’s …show more content…

The Franchise King, Joel Libava believes, “Lovers do well in franchising, not fighters”. By this, I believe Libava is saying owners must be team players and a strong support system for the working staff (How to Select a Franchise, n.d). The owner must have a great man-aging experience and a phenomenal growth prospects as Buddy’s intends to have each franchise stand independently of one another. Libava continues to address how owners of a franchise are not entrepreneurs but rather a small business owners, who must learn to follow the rules (Daley,

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