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challenges for implementation of Total quality Management
challenges for implementation of Total quality Management
objectives of the study of total quality management
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Total Quality Management (TQM)
TQM is a company’s complete “culture of quality” approach which focuses on long-term success. It strives for continuous improvement, in all aspects of an organization, as a process and not as a short-term goal. TQM’s involves everyone in the organization to transform the organization into a forward-thinking entity by influencing attitudes, practices, structures, and systems of the entire organization (Business Dictionary, 2014). TQM was crafted by William Edwards Deming, a statistician who specialized in statistical process control after World War II. Deming outlined 14 points of TQM where all people of an organization can constantly search for ways to improve the process, product, and service. Deming developed the
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Chick-fil-A’s system is closely aligned with the TQM system because their primary concerns are quality in products and services, customer satisfaction and overall dining experience, and employee loyalty. Top -management focuses on the long-term rather than the short term results, which is one of the reasons they promote Chick-fil-A by giving away free meals. Dan Cathy the president of Chick-fil-A, Inc. said, “While others might think giving away so much is a shortsighted waste of money, we understand the return that will come from that investment” (Cathy, 2009). Customers will come for the free products and enjoy the experience so much; they will return and tell their friends and family. Chick-fil-A puts quality first in every aspect of the company. For example, Floor maintenance is very important at Chick-fil-A. It is the third largest
To begin, it was very busy, there were traffic cones and employees directing traffic to get inside. The setting of Chick-fil-a was very welcoming, the employees were eager and ready to serve the customers. It was very busy during the lunch rush, but it was super clean, efficient and the cashiers were helpful and friendly. All of the employees were eager to help and their smiling faces showed it. Chick-fil-a is known for it’s second mile service and everyone seemed to genuinely want to be there. They employees didn’t seem to get annoyed with the people taking their time ordering or being a difficult customer. A few of the customers seemed to be taking a little longer than normal to find what they wanted to eat.
...d behavior. The company target demographics that are health conscious but want a quick food service; this is a niche because most fast food is known for its unhealthy food offerings. Chick-fil-A goal is to steadily grow to better serve its customers. The company position itself as an alternative to unhealthy hamburgers in a fast food industry. The cows campaign is a creative way of advertising because it grabbed the attention of consumers.
Inside of Chick-fil-A you can find a painting of either Truett Cathy, his family, or the famous cow who we all know as the mascot of the restaurant. The store gives off good vibes with its unique bowl shaped lights which are complemented by the maroon, and gray interior. Each and every table has a vase that has a single flower in it, this also gives the restaurant some elegance, because not many fast food chains do that. Now put all of that together, and you will get a great fast food restaurant. After all the capital “A” in Chick-fil-A is for good quality, and that all Chick-fil-A will give
"Consumer trends are changing, which we believe is a great result of people becoming more discerning about where their food comes from, how it was raised, and how their meal was prepared. The continued loyalty we see from our customers, as well as third party research, and the growing number of concepts imitating Chipotle, all point to the relevance of our vision and the impact we are having on food culture. We are delighted to see that this vision, a very lofty goal, is becoming a
Chick-fil-A’s marketing strategy is to build off their brand. In 1995 the logo of the cows with the “Eat Mor Chikin”, the cows became the face of the Chick-fil-A brand. The cows are really popular and do really well with customers. They're on billboards, posters, television and they even have their own merchandise. The company has done very well with marketing the cows. The cows are telling customers to “eat more chicken” instead of beef. Another marketing strategy that has set Chick-fil-A apart from other fast food restaurants is they don’t have promotions such as limited time
Each organization big or small has its own values, ways of doing things and assumption that it operates in. The principles and ethics that exist in each of these companies are the baseline through which the company operates its affairs. This is what can be called as that organization’s culture. The culture in existence has an impact on the productivity, effectiveness and efficiency (Keyton, 2011). The basis of setting the most appropriate culture of a company is not only to move or increase the profitability but also to make the stakeholders happy and satisfied. One aspect of that is the employee or the human resource the firm who put their expertise in the firm and add a bit of creativity and innovativeness to move the products. Chick-Fil-A operates in a competitive industry thus it requires all the stakeholders.
Chick-fil-A as a company cares deeply about their customers experience with the company. Chick-fil-A also wants to hear what its customers have to say through an open door policy. Chick-fil-A achieves this goal by allowing customers to freely right their reviews and thoughts on Chick-fil-A’s website. Overall, this program has been very successful and beneficial for both the customer and Chick-fil-A. Chick-fil-A has received a lot of positive feedback and has been able to improve their company because of the
Chick-fil-A recognizes that their brand promise starts the minute the customer enters the premises. When a store opens for the first time, the franchised operator doesn’t just see an opportunity to sell his food product, but rather a “chance to interact, build community, and engage with customers and the community at large. We do this in a variety of ways. First and foremost, we strive to provide 2nd Mile Service to each customer. As we work to continuously improve, we want customers to experience something unique. We want to build community and create relationships between our customers and our food, people and restaurants” [3].
Eating at a restaurant that smells or looks filthy can be disturbing. Many other fast food chains don’t prioritize cleanliness, but Chick-fil-A goes above and beyond requirements in regards to a sanitary eating environment. Experiencing good food in a clean atmosphere is essential to the customer’s experience at a restaurant. If you want to enjoy your food in a clean eating area, then Chick-fil-A restaurants are sure to provide that. Another way Chick-fil-A brings the ultimate customer experience is having employees greet customers with smiles as if they appreciate their presence and choice of
If given an opportunity to be an operator of a Chick-fil-a I would work hard to make my restaurant the first choice customers would choose for great tasting food, and the best customer service they have ever received. I have been to and observed many different Chick-fil-a’s and how they meet the challenges they face when serving a lot of customers and I want to be a part of that. I want to participate in the continuing success of Chick-fil-a.
The fast food restaurant industry, which includes quick-service and fast-casual restaurants, is highly segmented with the top 50 companies accounting for only 25% of the industry’s sales. The $120 billion industry includes over 200,000 restaurants with 50% of those specializing in hamburger entrees. (hoovers.com 2008) The major competitors in the industry include McDonald’s, Burger King, Taco Bell, Subway, and KFC – Chick-fil-A’s major competitor in chicken sales. Chick-fil-A’s unique position in the market, specializing in chicken-based entrées, has lead to a competitive advantage which the company has been able to capitalize on. Recently, many competitors have added chicken entrees in order to compete in the market segment. Through marketing strategies and company initiatives, Chick-fil-A has tried to stay distant from competitors, offering a fresh alternative to the ordinary fast food restaurant.
Burger King adds value through the good quality products served. What the customers perceives is what the customer gets and sometimes more than what the custome...
It involves strategies to obtain the customer feedback that will affect the decision making process. Moreover TQM includes exceeding the expectations of the customers through the use of effective design in your service or product. The product and service should also be simple to produce and user friendly. Aside from that it consist of designing an effective production process that will limit mistakes in the process. This will be done by determining where the mistakes occur and preventing it so that it will not occur next time. Furthermore the concept is that improving your system is not enough, you should find ways to improve it further. The company should also share the concept to its suppliers and
TQM is a system of continuous improvement of work processes to enhance the organization’s ability to deliver high-quality products or services in a cost-effective manner [2]. The focus of TQM is to improve customer satisfaction and reduce waste [3]. Customers include ...
TQM is essential to be used by all the companies especially the manufacturing companies who have the responsibility to ensure about the quality of the product. TQM is being viewed as the boon and it is an approach for improving the quality and customer satisfaction in the long run and also reduces the amount of waste (www.businessknowledgesource.com). There are various components which have to be addressed in implementing the TQM they are Ethics, integrity, training, trust, teamwork, communication and recognition (www.businessknowledgesource.com).