Case Study: Burger King

1868 Words8 Pages
Contents

1. How Burger King will deliver value for their customers…………………………………….……2

2. Burger King’s marketing orientation…………………………………………………………………….

3. Decision making process……………………………………………………………………………………

4. The marketing environment……………………………………………………………………………….

4.1 Micro and Market environment: Burger King………………………………………………

4.2 Macro environment: Burger King……………………………………………………..……….

5. References………………………………………………………………………………………………………..

Question 1

How Burger King will deliver value for their customers.

Burger King delivers value to their customers through their products, prices, and place and promotion strategies - (“BK doesn’t just promise value, they actually deliver value”). Burger king has been in existence for 60 years and is growing rapidly in many other countries. Burger King delivers quality, great tasting food which satisfies ones need or wants and captures the value of customers even before the first purchase is made. Burger King has products very unique from other competitors such as KFC and McDonalds. The difference is that Burger King does not limit their customers in terms of what they eat. For example, when I spoke to a customer also big fan of Burger King, he mentioned that the sauces are left public for the customer to decide on which sauce to have rather than giving the customer one kind of sauce such as McDonalds and KFC. The cold beverage is also self-help service in which customers can help themselves to a bottomless drink. This way the customer feels free to choose what satisfies the need or want.

Burger King adds value through the good quality products served. What the customers perceives is what the customer gets and sometimes more than what the custome...

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...ica the demographics had to be taken into account. Burger King is a fast food restaurant that is suitable for all ages, races, religion, culture etc. unless a consumers feels different about it. Burger King also suits most consumers’ pockets and taste preferences. They do have a range of food such as chicken and beef which satisfies most consumers.

Burger King is situated close to their competitors such as MacDonald’s and other food restaurants. They are fairly new in South Africa had gained much of the market share. They have to maintain their service in order to maintain their share of the market and to increase it. There is no middleman within Burger King. Consumers can go directly to the Burger King store and purchase whatever they desire. Burger King suppliers are

Works Cited

http://www.bk.com/en/us/company-info/about-bk.html www.burgerking.co.za
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