On the other hand, Burger King has the value menu items such as drink, fries and burgers. Another difference is that Burger King unlike McDonalds tends to offer few items that are on the healthy side such as salads for people how refer healthy food, people who have sensitive stomach, and for people who want to lose weight, so people do not have to eat unhealthy food. However, one of the reasons that make people come back to the same restaurant over and over again is the taste of the food, the way they cook their food, and quality of their food and services. Some people think that McDonalds and Burger King Food is the same in fact it is not.... ... middle of paper ... ...the burgers, the special deals that the restaurants offer to save money for their costumers, the way the burgers are cooked, the amount of fat each burger contains, the overall quietly of their food, the chooses each restaurant offer for healthy people, and the way each restaurant grab people’s attention. However, McDonalds and Burger King have a few things in common such as having the drive through service, having kid’s meals, offering desserts, giving an opportunity to celebrate birthdays with family and friends, and helping students in college by giving scholarships.
Burger King’s marketing mix aims to maximize competitiveness against a wide variety of players, specifically, major competitors like McDonald’s and Wendy’s. These efforts support the company’s long term goal of achieving the top position in the fast food restaurant industry. a) Product Figure A. Which Fast Food Chain Has the Best Burger & Fries? Burger King, as a quick service restaurant, it is classified as offering food, a non-durable good.
When it comes to fast food restaurants like Mcdonald 's and Burger King, people tend to wonder if they 're more similar or different. Each restaurant has qualities that separate them from another, but yet there are also many ways they 're similar, too. These two restaurants have been around forever and do a very big business around the world. Their greasy burgers, fries, ice cream, etc., are tasty treats to many americans that they can 't go a day without. They 're so focused on the food that they probably aren 't wondering what I am, what are the similarities and differences between Mcdonald 's and Burger King?
etc., all produce uniform products, such as fries, burgers and shakes. Most fast food restaurants place careful focus on pricing. These leading chains are competing in an unpredictable market. Smart pricing tactics are used, such as the 0.99 cent and dollar menus; and most popular, the supersizing of value meals. The fast food industry is always looking for ways to attract budget conscious consumers.
Another strength is Burger King’s franchise development having 90% of its restaurants franchised. The franchise concept allowed the company to grow with minimal capital expenditure and receive royalties and fees. Burger King went above and beyond and created a new model of its restaurant to attract mo... ... middle of paper ... ...to appeal to that specific age range since it is limited in this country. Now that we know what the problem is, we are able to examine various options to fix the problem. The first and foremost approach Burger King can engage in is differentiation.
The business model works, and with national and international advertising, McDonald’s Corporation manages to serve billion of people every day. But while owning a McDonald's restaurant is a tremendous opportunity, the company is seeking individuals with significant business experience who have successfully owned or managed multiple business units and have significant financial resources. McDonald's Corporation claims they are about making money, growing business, and having fun. McDonald’s is very good example for others fast food company. We can say it very fixable with serving food to the customer on their values and principle.
One of fast and quick service restaurant in the world. They have many kinds of fast food meals that customer prefers with cheap prices. In addition, McDonalds innovate its products according to the
McDonald’s and Burger King is one of the growing fast food organizations in the United State, and around the world. The two fast food is well known for it’ success because of the taste in burgers, fries, and other beverages. These two companies came from nothing to something. They work hard to make sure people enjoy the food, have good customer’s services, enough employees, strong committed managers, investors, and a well-organized team for the production of the company. Both companies have just the right amount to fill you up.
The company and its restaurants appeal to a broad spectrum of consumers offering fast food at affordable prices. Burger King offers a limited assortment of food products such as flame-grilled hamburgers, chicken and other specialty sandwiches, French fries, soft drinks, and other food items. To sustain future growth, Burger King needs a stronger effort in expanding internationally. Currently, the company is highly concentrated in the U.S and Canada that exposes them to many risk factors. It will be important for the future growth and profitability that Burger King successfully implement... ... middle of paper ... ...these refranchised are willing and able to meet such initiatives.
McDonalds believe that good customer service is the responsibility of everybody in the company. Every employee has a part to play in providing with a service with best practise found anywhere in the trade. Products McDonalds provide high quality products, such as burgers, fries, drinks, muffins, etc, which are safe and reliable that it does what it is supposed to do, but not only does the quality of the products matter, the good value for money affects the business. E.g. buy one extra value meal and get one free with a food voucher that represents the offer only.