Analysis Of The Super Bowl

This paper will delve into the changes that social media has brought upon Super Bowl ads and how this has translated into the present day brand awareness strategy that various companies have been utilizing. The Super Bowl is one of the most watched events in the U.S. and, as such, companies often attempt to capture the attention of the audience through a variety of entertaining and amusing commercials that are aired during the commercial breaks. It used to be the case that companies often attempted to top each with ever increasingly audacious commercials which were meant to get audiences talking about the company, thus creating a considerable degree of brand awareness among the general population (Barraclough, 2012). The result was that the constant one-upmanship by the various companies actually created a "secondary show", so to speak, wherein the advertisements that were telecasted during the Super Bowl became almost as relevant to the television audience as the main event itself. Such a state of affairs radically changed as a direct result of the development of social media and the need for companies to better connect with their customers through social media campaigns (Barraclough, 2012).
What Conflicts are Evident?
One of the most notable changes in practices when it comes to Super Bowl ads has been the sharing of snippets, details or even the entire ad itself on social media prior to its release during the Super Bowl. While such an action may seem illogical since the entire point of a Super Bowl ad is to capture the attention of audiences, the fact is that with the development of social media platforms comes the creation of new methods of generating brand awareness and interest in a company's products. Social media has ena...

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...marketing campaigns is the fact that they are often quite expensive and demand millions of dollars in advertising fees. Taking this into consideration, another impact that social media has had on Super Bowl ads is that present day social media platforms have extended the usefulness of this type of advertisement without having to spend the same amount of money in relation to what is normally charged by television stations.
Conclusion
When taking all the factors that have been mentioned into consideration, it can be seen that social media has brought about considerable changes to the landscape of Super Bowl advertisements by increasing the amount of time that they stay relevant to the general public. In the end, these new hyper marketing strategies for brand awareness have succeeded to the degree that the real “show” during the Super Bowl is often the advertisements.