Every year, millions of viewers from around the world tune in to watch one of the most exhilarating events in sports unfold--the Super Bowl. The one-game, winner-take-all contest for supremacy in the National Football League has grown into more than just a football game opposing the best teams of the NFL. It has become the premier event for new television advertising. With half of the ten, all-time most watched television events having been Super Bowls; networks are able to sell precious seconds of airtime to large companies for millions of dollars. As we move into the 21st century, publicity for the game’s commercials has come to rival that of the game itself.
During the middle 60’s, the game had grown to such a high level of competition between players and fans of both the National Football League and the American Football League there was talk of a merger. Instead of merging it was decided that the champion team of each league would meet yearly and compete to decide the “world champion of football”. (Packers Face) The title “Super Bowl” came about in the 1960’s. College post season games were called “bowl” games as they are still known today. This lead AFL founder Lamar Hunt to suggest that the championship game be renamed “Super Bowl”.
It all began in 1967 at the first Super Bowl and will focus on main points, such as the players, the AFL and NFL ties, the key plays, and the scores. The first of these “Super” contests pitted Vince Lombardi’s Green Bay Packers (13-2) against Hank Stram’s Chiefs (12-2-1) (Alder). The game was played before 61,946 fans in Los Angeles’ 100,000-seat Memorial Coliseum (Alder). The television audience for this game was estimated to have been approximately sixty million viewers (Alder). This was the only one to not sell out in all the Super Bowl history (Cosgrove).
Clint Murchison, Jr. and Bedford Wynne were awarded a National Football League (NFL) expansion franchise on January 28, 1960, located in Dallas, TX. At the annual meeting, they purchased the team for $600,000 (Bohls 1). They were given the status of a “swing team” meaning that they would play every other team in the league their first season of play. They were displaced in the Western Division Standings. Murchison’s and Wynne’s next moved was to high their front office personnel which were: Tex Schramm (General Manager), Gil Brandt (Director of Player Personnel), and Tom Landry as Head Coach.
In fact, one would notice that it is a county fair, a weeklong convention along with an unofficial national holiday with the right game for the television. Therefore, the name of the game is no exaggeration. One can also notice the economic trends and success of the Super Bowl. The economic footprints of this particular game are actually more than the GNP of almost a dozen countries. Numerous viewers sit in front of the television, almost one third of Americans; a number which is definitely greater than the number of the people who actually vote for the presidential elections.
(www.shmoop.com) Every year the Championship game was dominated by whatever team was representing the NFL. In (1969) Super Bowl 3 the New York Jets (AFL) was matched up with the Baltimore Colts. The favored team around the majority of the country was the Colts. But “Broadway Joe”, as Namath became known as because of his flashy lifestyle, declared otherwise. (www.nfl.com) The night befo... ... middle of paper ... ...arterback, and the economy of the United States of America as we know it today.
Some people find the answer to fulfill that need in sports. In the United States, the go-to sport is football. Following one’s hometown team or childhood NFL team through the regular season, playoffs, and hopefully, the Super Bowl has become a staple for today’s culture. Whether or not their favorite team makes it to the big Super Bowl game, they still find themselves cheering on one of the teams competing. T... ... middle of paper ... ... from its most humble beginnings to now being the most viewed game and valued form of entertainment, the NFL and the Super Bowl have become a staple and reliable boost for our economy.
Forbes wrote, “The Cowboys franchise value reaches over 1.85 billion and are listed as the third most valued sports team in the world”, (Page 1). With all of this hype and world wide recognition the powerhouse from Dallas needs a venue just as prominent as the team itself as well as having the capability to hold all the weight the Cowboys name carries. -The Venue- Prior to the current stadium, the Cowboys’ home was one of the most recognizable professional sports stadiums of its time. According to Stadiums of Pro Football, “Texas Stadium, seated nearly 66,000 fans and was known for its partial roof where weather conditions could play a factor in each game,” (Page 1). Stated in the official Irving, Texas fact sheet pertaining to Texas Stadium “the stadium was constructed at a cost of 35 million and lasted from its opening date in 1971 until it was closed in December of 2008,” (Page 2).
Franco Harris made the “Immaculate Reception” which lead to the first Pittsburgh Steelers victory for them (Brooks and King). In the 1970’s the Pittsburgh Steelers won four Super Bowls (Brooks and King). In 1978 the National Football League moved from 14 games a season to 16 games (Brooks and King). O.J. Simpson is the first player to rush over 2,000 yards (Brooks and King).