Super Bowl commercials are reputable for being filled with well-known brand names and references the average viewer can understand. However, there are a handful of commercials that have a more specific audience and contain esoteric references meant only for its target group. This year, Nintendo reserved a 30-second commercial slot to commemorate the 20th anniversary of one of its biggest video game franchises, Pokémon. The commercial features a random individual who witnesses an impressive feat, inspiring him to do something remarkable himself. This act, in turn, galvanizes another to a course of achievement, thus commencing a cycle which repeats several times. The last person finds himself in a grandiose Pokémon battle in a stadium filled …show more content…
From the opening scene, the pounding of drums reminiscent of tribal battle music strikes the ears of the audience. A child sprints onto the scene and witnesses a great conflagration erupting into the air, constructing an exciting mood in conjunction with the abrupt entrance of the music and instantly piquing the interest of the unassuming viewer. As the commercial progresses, the music slowly builds intensity, quickening its pace and raising its volume incrementally, keeping the viewers engaged. In the middle of the commercial, a football team passes under an arch on which the words “Like No One Ever Was” appears. These words, a line in the first Pokémon theme song that the average person may not recognize, immediately catches the eye of the old Pokémon fans, creating a nostalgic appeal. Finally, the setting shifts to a metropolitan region, where the commercial culminates in a lavish display of bright lights and intense color. In this Pokémon battle scene, the Pokémon seem to effervesce, their brilliant blue and orange hues in sharp contrast with the black and white of the dark stadium blown up with powerful spotlights. The juxtaposition of colors paints a dynamic picture which keeps eyes glued to the screen all the way to the end of the commercial. The build-up of color and visual appeal amalgamated with the steadfast beat of the music establishes an energetic atmosphere that resonates with Nintendo’s celebration and allows the Super Bowl viewers to join in the
This is an example of pathos, the commercial is trying to leave an impact in the audience by using emotions. The commercial then shows a dancer dancing in sync to the music using interesting dance moves that are quite marvelous. By watching him dance there will be different responses depending on the person, some will feel awed and curious while others may feel envy by the talent the dancer demonstrates. The music increases its intensity and the beat makes the audience feel excited. The commercial then states phrases that come off as being quite mysterious, “Machines don’t have emotions, but the rare few can inspire them” (Lexus 00:00:26). The phrase gains curiosity and enthralls people to continue watching. By using this strategy the commercial is effective in having different emotional reactions and catching a wide variety of people’s
As the sports fanatics are watching the Super bowl game, millions of dollars are used in the commercials. Some of the super bowl commercials include big companies like Bud Light, M&Ms, and Doritos. These advertisers spend tons of money so that consumers will be able to buy their products during the game or after the game. One of the commercial stands out to the sports fanatics during the 2016 Super Bowl is the Hyundai Genesis with Kevin Hart. The authors persuades the audience by using the appeals and structures of the argument found in this commercial.
Do you think media coverage of the National Football League is fair? The media has been interfering with players personal life and it is not ok. Such as the incident with Johnny Manziel, Jerry Rice, and Adrian Peterson. Johnny Manziel committed domestic violence against his girl friend, Jerry Rice punched his girlfriend, and Adrian Peterson committed child abuse. In addition to those crimes there have been many more. These issues have all dealt with law breaking, and media tells the public. This is interfering with player careers, it’s putting pressure on the NFL, and also affecting many youth football leagues. The media coverage of the NFL’s problems is not fair because the NFL has bigger problems to worry about, players are leaving teams, and parents are not letting there kids play football.
Despite a dominant 40-10 win against the San Fransisco 49ers, it is not all good news for the Dallas Cowboys looking back on Sunday evening’s showing. The Dallas Cowboy’s lost All-Pro kicker, Dan Bailey, mid game, due to a groin strain in his kicking leg. It was announced this morning that Bailey could be out for several weeks while recovering.
Super Bowl LII turned into one of the NFL's more memorable games, but fewer Americans were watching.
This is a Jeep Super Bowl commercial from 2013 featuring Oprah Winfrey as the narrator. We are in times of undeclared war and we miss our troops and want them to come back and Oprah is basically telling them that they aren’t forgotten. It shows the families of troops being home missing someone and showing the hole the troop has left since their departure. It is a battle the families fight as they miss their soldier while they are out fighting the other half of the battle. When the troops return to their families they fill that hole again and our nation is reunited. The best of our nation is overseas and the best in our nation is Jeep.
When the U.S prepares for the Super Bowl, Americans become excited for two things, football and commercials. This February, the NFL had its 48th annual Super Bowl in conjunction with the highly anticipated commercials. There was one commercial released by a world famous soda producer, Coca Cola, which has created much controversy. Coca Cola took a unique take on the classic “America the Beautiful” song that has caused quite an uproar regarding prejudice, discrimination, and ethnicity in America.
players around the NFL. The number of athletes that protested would increase from a couple on each team to nearly all of them. With the only exception being, the Dallas Cowboys. Who as a team took a knee prior to the anthem, but would all stand during it. This was due to the owner Jerry Jones why has said that no player will sit or take a knee on his team or he would cut them, but more on that later. Then there was one other person that would not join his team in protest. That person was Pittsburgh Steelers player Alejandro Villanueva. Who is a former United States Army Ranger.
The commercial described in Scholes composition is a “well-known Budweiser commercial which tells…the life story of a black man pursuing a career as a baseball umpire” (Scholes, p. 620). Scholes feels that this commercial elegantly proves his theory that video texts can hold a viewer captive and control his thought pattern through the use of visual effects, narrativity, and of course, cultural reinforcement. The commercial itself tells the story of a young black man, working as an umpire in the minor baseball leagues, risen from the provinces, having overcome great racial tension throughout his life, who “makes it” as he is accepted by a white manager after making a close call during a game.
sport celebrities in their ads to entice the viewer. Consumers are encouraged to embrace the characteristics of the sturdy, tough, and swift, athlete through the product. Airing their commercials on sport networks makes for an outstanding target market for a merchandiser.
During John F. Kennedy’s political campaign, there were many issues present that the candidate had to address: there was tension due to the communist threat, tension among American citizens due to the Civil Rights movement, and a recent recession that was very sluggish in recovering. Relating to these issues President Kennedy’s slogan was “getting America moving again”; these topics are addressed in a fast and effective manner in his minute-long television ad that was endorsed by the group: Citizens for Kennedy-Johnson. This ad was the best way to reinforce President Kennedy’s stance on the emergence of a new frontier. He was able to depict himself as a man of change and new beginnings due to his fresh perspective and young age which was a
This is a compare and contrast rhetorical analysis paper focusing on a print billboard advertisement and television commercial. The billboard advertisement is centered on a smoking death count, sponsored by several heart research associations. In addition, the television Super Bowl commercial illustrates how irresistible Doritos are, set in an ultrasound room with a couple and their unborn child. The following paragraphs will go in depth to interpret the pathos, logos, and ethos of both the billboard and the television advertisements.
I am analyzing " Nintendo Switch Super Bowl LI Commercial - Extended Cut" commercial video. I choose this video because it is a successful commercial
Being able to affiliate with one another acts as a lure to the audience. Along with the need of affiliation, Pokemon Train On gives a visual representation of the augmented reality portrayed in Pokemon Go. Being submerged in a world filled with Pokemon and challenges to be overcome gives users an escape from the current reality by merging it with another. While incorporating social fellowship. The most aesthetically pleasing aspects of the commercial are its use of heart-pounding music, stunning high-resolution graphics, and the emphasis on vibrant color that makes the Pokemon and Pokeball stand out from the rest of the scenery.
The victories of the Olympians shown in the commercial indicates that no one come across success just by hoping for it. You need the strength of mind and body to struggle and work hard to reach your fullest potential. You also need the sponsor of others, in this case, moms, to help you set the right attitude and drive towards success. P&G reveals the importance of hard working and how they work hard every day to make quality products and services that improve people’s lives. One theme carried through the entire video was a nonviable language—failing. The whining babies, the crying children, the falling kids and so on. But they considered failure as stepping stone and never given up. P&G also thinks of its failures as gifts and parts of its growth and development. The real connection between P&G and the Olympics is moms. Behind Olympic athletes, there is the loving support of dedicated moms who are out there putting all their efforts for their child. Procter & Gamble celebrates the role of mothers played in the careers of several of the Olympics stars. With heavy emotional music and spare use of language, this campaign has a significant impact conveying love for the mother, fulfillment for the athlete and self-reflection for everyone. “P&G, Proud Sponsor of Moms”, P&G is in the business of helping and honoring