Social media is an effective media of communication between the consumers and companies. The companies are using social media for improving consumer engagement and brand lift. This essay gives a brief overview of social media platforms and how effective they have been. It shows that the whole marketing concept has undergone radical transformation due to the social media interaction. The essay ends in conclusion depicting what marketers need to take care in order to have successful social media campaign.
Social Media today is present everywhere and Brand pages on sites like Facebook, Google+, YouTube and Twitter have gotten popular around the world. Concept of marketing has changed with the customer engagement on these platforms. Usually, brands keep on enhancing relationships and communicating actively with consumers using activities such as reward programs and direct promotions. In this marketing, customers have been passive “receivers” of brand messages and various other activities and therefore companies as such had no hold over the brand development. Today, consumers engage and involve in creation of brand posts/comments (Hennig-Thurau, et al., 2010), Kozinets, et al., 2010, Libai, et al., 2010). Every successful company has a brand page on at least one of Facebook, YouTube or twitter. Luxury brands like Armani, Burberry or Dolce & Gabbana, Armani or Burberry are investing more in social media (Phan, 2011). Nevertheless some of the marketing managers don’t approve of social media and are questioning the sensibility of putting effort into these promotions especially marketers doubt the use of mass media platform for the promotion of exclusive luxury brands (Okonkwo, 2009, Geerts, & Veg-Sala, 2011). We have shown that social ...
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• Chandler, S. (2013), “The hidden benefits of social media marketing: Why your strategy may be working better than you think”. [Online] available from http://www.forbes.com/sites/work-in-progress/2013/03/12/the-hidden-benefits-of-social-media-marketing-why-your-strategy-may-be-working-better-than-you-think/ [5th Dec., 2013]
• Gamache, J. (2013), “Social Media Engagement Boosts Brand Loyalty”. [Online] available from http://www.comerecommended.com/prblog/2013/07/social-media-engagement-boosts-brand-loyalty/ [accessed on 5th Dec., 2013].
• Oracle (2008), “It’s All About the Salesperson, Taking Advantage of the Web 2.0”, An Oracle White Paper, August. [Online] available from http://www.oracle.com/us/products/applications/051279.pdf [5th Dec., 2013]
Looking at the area from the point of view of the companies attempting to engage with potential and existing companies, social networking sites have become a staple of the bundle of medium that companies use to effect the required level of engagement (Manglold & Faulds, 2009). This is largely because the discourse engaged in by consumers, when discussing products on social networking sites, has become critical information for the marketing professionals of the relevant company. Furthermore, the erosion of the marketing professional’s long held control over where and how consumers were touched by a company message, dictates that their efforts should be focused channelling experiences through engagement (Manglold & Faulds,
Social media has an organic feel that other channels lack and it provides you with a plethora of opportunities to make the customer feel comfortable and good about your brand. You need to harness the power of these channels and make the customers feel like a ‘premium’ member – which means their issues are resolved at a faster rate. Furthermore, it will ensure that the customers become an advocate for your brand and you can extend your reach like never before. Raving reviews and recommendations are the first thing searched by millennials before purchasing from any brand.
Social media has a big role in our perception of brands in today’s world. The two companies have both attempted to integrate social media in their continued attempts to one up their competitor. Google has made attempts to cr...
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
With social media’s rise in popularity, consumers were given another platform, a viral one, to discuss companies and their products/services. While the main focus of public relations has always been to promote communication and goodwill, the practice also promotes publicity for their clients. With the growth from traditional tools to more sophisticated tactics like video news releases, webcasts, blogs, and social networking, public relations has been able to transform its effectiveness in just a few short years. Any company that does not include the use of social media, is missing the opportunity to obtain valuable information about their brand while also losing a chance to spread its message on a platform that reaches
Social media is the modern version of the paper plus more. In modern society technology runs the world and the same applies to advertising and a company’s success because social media can spread the word fast and get your business recognized by a lot more consumers. Social media is "A unique opportunity for companies to stay on top of mind with current customers and get on the radar of new customers on their preferred platform." (Zeckman) Social media has a positive impact on businesses because Zeckman claimed that due to the rise in social media, more businesses can become closer to their customers and develop the trust and security that they are the right brand for their customers. In addition, Zeckman stated all businesses can use social media to their advantage by social media to get customers more interested and thinking about their product and to get new customers drawn in by ads that if we’re not posted some people would have never heard of the business. In connection it has been shown in research and surveys that social media has a very important effect on modern businesses and Ashely Zeckman continues to support this because in her article she states that "70% of marketers found that social media activities increased traffic to their website while 75% of businesses engaging
(Cassidy, E. (2018)). This is evident through the integration process of social media into branding and advertisement schemes. One example of this is Hi Smile; rather than producing a successful TV advertisement campaign like Nike (Just Do It), Hi Smile incorporated Instagram influencers in their marketing campaign. “A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach.” (Pixlee Resources. (n.d)). This was a successful move for Hi Smile and resulted in increased sales and interest, hence why the brand grew from $20,000 to $40million. (The Entourage Resources. (2018)). Thus, proving that social media marketing, targeted to a specific audience can be successful, and compared to the older marketing strategies it can be said that social media has changed the fashion industry for the better. (Gilliland, N.
Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.
The writer finds social media is important in her current organization, Modern Business Concepts, Incorporated (MBC). With small business organizations such as hers, social media is important in spreading information on who the company is and what they do. Also as a business-to-business sales and marketing company, spreading the word is important in gaining customers and potential employees. Ucok (2014) uses research and experiments to prove how social media is essential to marketing. These platforms were essential in Ucok’s research, resulting in higher response with marketing campaigns proving “the importance of social media in marketing strategy and communication” (Ucock, 2014, p. 95).
Social media in marketing is used as an apparatus that builds an identity for a brand and gives awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conforms to the strategy and wants of the business. In accordance to the social media marketing report of 2014, a considerable (64%) of marketers use social media for at least 6 hours or more and 41% for 11 hours or more weekly, more importantly nearly (19%) of marketers use up to 20 hours each week on Facebook, Twitter, LinkedIn, Instagram and many more. The report also showed 7 social media platforms that led in 2014 which are Facebook, Twitter, LinkedIn, Google+, Youtube, Pinterest and Instagram.
Many companies ask these questions: What is social media really doing for us? Will it bring in new customers? In many ways social media can add strength and value to your business or organization. Social media is treated like a broadcast platform, which allows information to move faster. Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amount of traffic. When a business is going through budget cuts, there is no other low cost promotional method out there that will give you large numbers of visitors, some of whom may come back to visit your site again. Social media has managed to steal the thunder away from traditional marketing methods. It has become a big part of day to day routines and as indispensable communication tool for people to connect and stay in touch. Customers have used social media presence as one of the integral basis of a company’s legitimacy, reliability and viability. Some businesses today are judged based on their Facebook or LinkedIn profiles and customers expect companies to respond to the concerns they have tweeted within the day or within the hour. Marketing strategies today have a mix of social media tactics as integral components for reaching business goals.
Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.
Social media marketing is a new trend of marketing where different Businesses have taken to social media sites to market and promote old and existing products and brands or create more awareness of their new products. Facebook and Twitter are the two most well known sites where firms market and promote themselves. Over one billion users worldwide use both sites everyday; from averages Joe’s to famous celebrities. Such is the power of each social media site that one post can make or break you.
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...