The media is a fascinating tool; it can deliver entertainment, self-help, intellectual knowledge, information, and a variety of other positive influences; however, despite its advances for the good of our society is has a particular blemish in its physique that targets young women. This blemish is seen in the unrealistic body images that it presents, and the inconsiderate method of delivery that forces its audience into interest and attendance. Women are bombarded with messages from every media source to change their bodies, buy specific products and redefine their opinion of beauty to the point where it becomes not only a psychological disease, but a physical one as well.
There are numerous ways people are manipulated by the media, but the concern of outward appearances has always been one of the main portals the media uses when advertising. Everyday, people come across some type of advertisement, wither it be watching television, seeing billboards, reading magazines, or listening to the radio. These advertisements all instill into people’s heads, what they are is not good enough. Most advertisements show photos of women and men with no wrinkles and flawless skin, no fat and built bodies, or stylish clothes and trendy accessories. These types of advertisements give men and women an unrealistic perspective of what they “could” look like, not suggesting the people being shown are naturally beautiful to begin with, but implying the allusion; one could look like this if this product is used. These types of strategies are used by companies continuously, manipulating the world into believing they can change themselves just by buying their product. Advertisements with reference to outward appearances commonly focus on three different aspects of societies concerns; stopping signs of aging or reversing it, losing weight or getting into shape, and wearing certain clothes, in turn, allowing a person to fit into societies superficial view of how one should appear on the surface.
Ideals of beauty promoted by the media have created a brand new definition for the word “beauty”. Beauty is associated with extreme thinness and Caucasian traits nowadays. People are bombarded with thousands of beauty and cosmetic advertisements shown on tabloid newspapers, magazines and pop-up advertisements every day and everywhere. The negative impacts brought by these advertisements outweigh their benefits. This essay will consider how people's confidence, controlling ability when achieving ideal images and the norms of beauty in society are adversely affected by the media-supported beauty ideals.
Our notion of having an ‘ideal body’ stated and continues to be implemented and supported throughout the celebrities’ media, and corporation-advertisers. Hollywood actors and actresses seem to look perfect in media. Such as Kim Kardashian- without the make up or any other ‘jobs’ she has looked ‘more and less’ beautiful to a woman. The way in which we perceive the outer manipulated beauty and physical appearance of celebrities makes us feel and under the impression that we could be like them if we only tried, this is where over the top beauty products and many other physical stages are taken. If there were none of the advertisements in stores and on television trying
The media has one of the most influential impacts on what is seen as beauty in society (Bromley, 2012).Women spend thousands of dollars on products and cosmetics to achieve the unrealistic and unhealthy look of models on advertisements (Valenti, 2007). In most extreme cases, women who feel that their unhealthy weight goal is not achieved turn to extreme eating disorders such as anorexia nervosa, bulimia, and binge eating (Cunning, 2011). However, despite the unrealistic frames of models on advertisements, women are still lured and pressured into the “perfect” image that is portrayed by the media using race, youth, and sexuality (Bromley, 2012).
It also pressures women to constantly try and strive towards this ‘beauty myth’ the media have constructed and make men’s expectations of women’s beauty unattainable, however this is how the media has represented women as for years, Bodyshockers and 10 Years Younger, are just two examples of this. To this extent cosmetic surgery could be considered to be an obligation rather than a choice due to how the media has represented this now normalized technology of science.
Every girl wants to be beautiful, enchanting and as attractive as the models on the advertisement. What they have is a body which is perfectly in shape and slim, and a fabulously pretty face. Women in different place in the world have various part of their body to shed light on. With reference to (Frith, Shaw, & Cheng, 2005), women in the United States tend to own perfect a body to carry clothes whereas Asians want to have a pretty face. No matter what they are pursuing, they have mostly undergone extreme dieting, over exercising or even cosmetic surgery. This essay will argue that the ideals of beauty which are promoted by the media and the advertising industry have a negative impact on both psychological as well as physical wholesome of women; they ought to put a halt to promote such concept of beauty.
It is not a secret that there is an excessive amount of emphasis placed on an individual to be beautiful in America. On a daily basis, women are bombarded with dozens of beauty advertisements dictating how one should look. These endorsements are made to have seemingly innocent intentions, but when deeply examined, the messages that may be internalized can cause scary results. The truth of the matter is that these advertisements condone damaging ideals of beauty that concludes in the destruction of body satisfaction. It is because of this, the standards set by beauty industries are harmful to women.
Popular beauty ideals and perception absolutely compel American women to augment their appearance to what they believe it should be. Modern American culture presents an unattainable standard for women to fit, one devoid of any flaws that make us human. A popular belief spearheaded by cosmetic companies and advertisers is that women are meant to appear perfect and must have a certain figure, certain hair, wear certain clothes or makeup and behave a certain way. Women striving to achieve these goals leave behind natural beauty and buy into the fake and augmented beauty created by today’s market.
For centuries mankind has unsuccessfully attempted to define beauty. Greek philosophers, including Plato, tried to define beauty as if it were as simple as any other law in nature. However this cannot be so because the idea of what is beautiful has varied throughout cultures and the ages. In the 1800s women who were pale and rather plump were considered objects of desire; but in today’s society, desirable women are slender and tan, among other things. The fact is that today, beauty is as unobtainable as it is indefinable. All of today’s supermodels, as seen in millions of advertisements, have been modified, airbrushed, and photoshopped. Women desiring this beauty have turned to various sources of false remedies, spending thousands of dollars, in hope that they too can be beautiful. The media has twisted and warped our ideal definition of beauty into something that does not exist naturally and is simply inaccessible.