Amazon: The Success Of Amazon

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WHAT IS AMAZON?
Founded by Jeff Bezos on July 5th, 1994, Amazon.com, Inc. is the largest internet retailer in the world in terms of its revenue and market capitalization. Headquartered in Seattle, Washington, Amazon has dozens of offices in more than 30 countries around the world. Amazon is the fourth most valuable public company and the largest internet oriented company by revenue in the world with its revenue for the year 2017 being US $177.86 Billion.
Originally known for offering books through its website, Amazon has developed a client service, stock, and shipping empire that allows it to offer everything from clothes to garden furniture to janitorial supplies. In addition, Amazon offers a wide range of digital content like movies, music …show more content…

Amazon’s Facebook page has a product listing of Retail and Consumer Merchandise, which is used to market their own products and highlight deals, competitions and offers to their consumer community. These ads are optimised to coincide with relevant events and holidays, providing enticing and valuable content for their customers.
Amazon also has specific Facebook accounts related to their products, such as Prime Video. These accounts are more or less similar to Amazon’s main account in drawing attention to relevant products and offers in order to increase intrigue, drive engagement through reach and ultimately gain sales.
Twitter
By the uses Twitter, Amazon understands how Social Media is not just a marketing tool but can also be integrated directly into e-commerce. Amazon has invested in allowing users to send items to their shopping basket directly from Twitterby responding to product tweets with the hashtag #AmazonCart. Moreover, Amazon had a dominant grip on both B2C and B2B, which reflects on their Amazon Web Services (AWS) Twitter …show more content…

Amazon share pictures of its products without any explanation for why people should buy the products. Vibrant and contrastive pictures attract people to the products which might go unnoticed if they are in some normal presentation, Pinterest helps Amazon do that.
Other Social Media Channels
Amazon Inc. remains very active on many other Social Media channels, investing a lot of its time into network-specific content. For instance, on Snapchat they provide Snap Deals – exclusive, one-off style offers that lend themselves perfectly to the network. On Instagram they focus on visually attractive content and products that doesn’t seem out of place, alongside a tremendous amount of pictures of animals playing around on Amazon boxes. They are well aware of the fact that animals are appealing and shareable, therefore they Instagram to increase their brand reach.

RECENT DEVELOPMENTS:
In the past several months, Amazon has partnered with several micro and macro influencers to promote a variety of its latest services, including Audible, Audible Canada, Amazon Fresh, Prime Day, and Prime

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