Increasing tremendously, this outbreak has actually tripled in the amount of obese teen and doubled in children up to the age of thirteen (Burger Battles 2). One of the factors that is usually overlooked in the cause for obesity is the role of television. Not only does it reduce the amount of physical activity, the advertisements and commercials are targeting innocent viewers. In a survey completed by Gary Ruskin of Commercial Alert, the average child watches nearly 19 hours and 40 minutes of television a week (Ruskin 2). With that amount of time spent watching television, advertisements for fast food will be entering the children’s minds.
Every year young people are exposed to 40,000 advertisements on television only, not counting number of advertisements on the Internet or on billboards. This exposure could be responsible for excess weight in children and consumption of alcohol and tobacco by teenagers (Strasburger 2001). Despite existent positive effects of targeted advertisements, negative impacts significantly outweigh them, and it is clear that targeted advertising carries noticeable harm for children`s education, health, psychology and social life. This essay will evaluate impact of targeted advertising on children and adolescents considering its possible positive and negative effects. Which include obesity and ‘sexualization’ ... ... middle of paper ...
Over 22 million school-aged children in the United States of America are overweight or obese. In just a span of approximately thirty years, this number has almost quadrupled! With children being exposed to over 39,000 fast food advertisements on an annual basis and the majority of televised food advertisements being of corpulent foods, high in calories and sugar, and with the increase of sedentary activities, it’s no wonder that childhood obesity is a menacing threat to our nation (Green, 2012). The constant barrages of these outside influences aren’t the only culprits that have infected our nation with this disease. Our schools represent, and continue to represent now more than ever, an instrumental role in the daily nutrition intake of our nation’s children.
However, magazines also have a slight influence on food choices they are just not as strong as television advertisements. Children’s food choices, and their consequences, is an issue worldwide. It is estimated that there are more than twenty one million overweight or obese children, and each year it is estimated that the number increases by one million. In the United States of America it is estimated that 35% of all children are considered overweight or obese. Advertising has been proved to be an important factor in children’s eating habits.
'The average American child sees more than 40,000 commercials a year, and advertisers spend more than $12 billion annually marketing to them?double the amount of 10 years ago.' (APA-1) Children watching television are exposed to every channel running commercials that are sending out a mature message to an immature audience. There needs to be something done to prevent young children from receiving the wrong message at an early age. Also help for them to understand the message that is being sent out in a positive manner. Common themes that are used to sell products are sex, sex appeal and fast food.
The Relationship between Children and Television The role of the media in childhood obesity and other eating disorders has been criticised in the past few years. This has led me to research into the relationship between children and television focusing on my hypothesis ‘ Advertising aimed at children shapes their ideas in a negative way’. My target audience for my research is 6 to 10 year olds and research methods I have used include a questionnaire, textual analysis, books, television programmes and the Internet. My research is mostly focused on obesity in children and the role of the media in this problem. Since 1980 the proportion of overweight children ages 6-11 in the UK has tripled and about 15% of 6 to 19 year olds are overweight.
I will argue that watching television and the presence of food advertisement contribute the growing childhood obesity epidemic by advertising unhealthy food choices, by stimulating increased snacking and by displacing time that could be used for physical activity for television A number of studies discuss the growing rates of childhood obesity. Recent research states that childhood obesity rates have tripled in the past 30 years (Zimmerman & Bell, 2010). A 2013 study showed that in 2011 to 2012, 25.3 percent of children aged 5 to 17 years were overweight and obese (Tseng, Haapala, Hodge & Yngve, 2013). Many research experts suggest that the rates of obesity will continue to grow, which necessitates further examination into the social factors influencing this increase. The literature suggests that the reason for the rise in childhood obesity has a correlation with the amount of time spent watching television food advertisements.
How does watching 32 hours of television a week affect children’s brain, and body development between ages 2-5? Child obesity rates have risen to its current level because of our habits to TV culture and our love for fast foods. Obesity is a medical condition in which extra body fat has added to the level that may have an bad effect on our health, and making our life’s miserable by increasing health problems. Obesity is one of the major health concerns among both children and adults in the United States today. History of Television goes back to 1927, when John Logie Baird, Philo Farnsworth, and Vladimir Zworykin invented the first operational electric television system.
Not only are they mainly targeting children but also they target low income families and helping cause obesity in their income groups, with their low prices and dollar menus these families are vulnerable to their advertisements. They also falsely advertise their food healthy products to try and convince their target market that their food is healthy and inexpensive. Fast food advertising has caused obesity in the U.S. Fast food advertising has caused childhood obesity by targeting children. Richard Feloni argues that "American children see over a thousand fast food commercials on television every year" (parag.1). He further explains how fast food restaurants like McDonalds targets mainly children by having hundreds of advertisements mainly targeting children every year.
Over one-third children from ages four to nineteen eat fast food every day and fifteen percent in that age set are obese. It is especially important to prevent children and adolescences from becoming obese. According to “Obesity and Overweight for Professionals: Data and Statistics” eighty percent of obese children become obese adults. The number of overweight children in America has doubled since the 1980s. People have begun resorting to unsuccessful diets and each day thousands of teens become bulimic or anorexic to lose weight.