About & Industry Structure: Gannett
explanatory Essay
1080 words
About & Industry Structure:
Gannett is a universal media and marketing solutions organization that furnishes millions with access to data through different stages, incorporating Internet, portable, daily papers, magazines and TV. The Gannett Foundation is a corporate establishment supported by Gannett Co., Inc. Through its Community Grant Program, Gannett Foundation underpins non-benefit exercises in the neighborhoods in which Gannett works together. Through its different programs, the Foundation puts resources into what's to come for the media business, heartens representative offering, responds to characteristic and different fiascos, and helps an assortment of altruistic reasons.
Gannett Co. belongs to the industry of Media. In this industry, use of technology and digital transformation is very essential. Moreover, most of businesses in Media Industry are oligopolies. Oligopolies are those businesses that have lesser rivals than any other businesses. Gannett Company is also an oligopoly. Gannett Co., Inc. (Nyse: Gci) is an universal media and marketing solutions organization that advises and captivates more than 100 million individuals each month through its influential system of telecast, advanced, versatile and distributed lands. Their portfolio of trusted brands offers advertisers unmatched neighborhood to-national compass and customizable, and creative marketing solutions over any stage. Gannett is submitted to interfacing individuals – and the organizations who need to achieve them – with their diversions and community. TV organization Belo Corp. (Nyse: Blc) possesses and works 20 Tv slots (nine in the top 25 businesses) and their copartnered sites. Belo stations, which incorporate affiliations with Abc, Cbs, Nbc, Fox...
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...pany, Tribune Company and the New York Times Company. Beyond this competition Gannett fulfills news addicts with a stash of every day Us papers. The organization is the top daily paper distributer in the United States with something like 80 every day papers bragging a sum dissemination of in the ballpark of 5 million. Its lead US Today, with a flow of 1.7 million, is the country's second-biggest daily paper (behind the Wall Street Journal). Different papers in Gannett's property incorporate The Arizona Republic and the Detroit Free Press. The organization likewise claims in the vicinity of 500 non-day by day productions, and in addition more than 200 papers in the UK through Newsquest. Also, Gannett claims 23 TV channels in the vicinity of 20 business sectors, distributes periodicals and supplements (counting USA Weekend), and works sites for a number of its papers.
In this essay, the author
- Explains that certain proclamations in this press discharge may be advance looking in nature or "forward looking articulations" as characterized in the private securities litigation reform act of 1995.
- Explains that gannett will get all outstanding imparts of belo for $13.75 for every portion in money, plus $715 million in existing obligation for an undertaking quality of give or take $2.2 billion.
- Explains that the transaction is required to close by the end of 2013, subject to antitrust regard, federal communications commission endorsement, support by holders of two-thirds of the voting force of belo portions, and standard shutting conditions.
- Explains that gannett is the top daily paper distributer in the united states with something like 80 every day papers bragging a sum dissemination of 5 million.
- Explains gannett is a universal media and marketing solutions organization that furnishes millions with access to data through different stages, incorporating internet, portable, daily papers, magazines and tv.
- Explains that gannett will proceed with its impart buyback program and has traded its remaining sanction with another $300 million commission that will be utilized throughout the following two years.
Related
- analytical
- explanatory
- opinion
- Andrew Rossi’s documentary film, Page One: Inside the New York Times fits into the finger categories of news media/entertainment and social relationships. The most relevant category is news media/entertainment. The New York Times is the nation’s oldest continually publishing major newspaper. A newspaper is a type of news media, and its goal is to inform the public. The documentary also fits into the category of social relationships. The documentary depicts many relationships that are a part of the New York Times. It shows partnerships between companies such as that with Vice and the Comcast – NBC merger. Additionally, the Times is made possible by a close relationship between its employees. The documentary makes frequent reference to the need for everyone to work well together and how that makes the Times such a great paper. The New York Time’s influence is not limited to finger categories; it affects millions of people worldwide.
In this essay, the author
- Analyzes how andrew rossi's documentary film, page one: inside the new york times, fits into the finger categories of news media/entertainment and social relationships.
- Explains that they can relate to the documentary because they know of many roles the new york times plays in their local community.
- Explains that the new york times has a boundless national influence. the documentary references the times' uncertain future and the fact that it is having to lay off 100 people due to budget issues.
- Analyzes how the new york times' influence extends all over the world, including the jayson blair scandal, wiki leaks releases, and pro publica partnership.
537 wordsRead More - Right-Wing Influences in American Mediaanalytical essayBefore examining media practices, let’s establish what the major news networks are and who owns them. As most Americans know, ownership of media outlets is largely centralized around 6 main networks or mergers. Since 2000 the “Big Six” conglomerates (as they are often referred to) account for ninety percent of all media ownership including television, radio, newspapers, internet, books, magazines, videos, wire services and photo agencies. (Adams) In 2001, America Online (AOL) and Time Warner merged to become the world’s largest media organization. AOL Time Warner accounts for twelve television companies including Warner Brothers, 29 cable operations companies across the globe including CNN and Time Warner Cable, 24 book brands, 35 magazines including Time and Fortune, 52 record labels, the Turner Entertainment Corporation which owns four professional sports teams, and provides AOL internet services to 27 million subscribers in fourteen countries. In addition, the conglomerate owns multiple theme parks and Warner Brothers stores in thirty countries across the globe. AOL Time Warner is chaired by Steve Case, with Gerald Levin as CEO and boasts 79,000 employees worldwide. AOL Time Warner’s multi-faceted conglomerate brings in $31.8 billion in revenues annually. (New Internationalist)
In this essay, the author
- Explains that americans have relied on local and national newscasts to inform them of the world's happenings since the 1950s.
- Explains that rupert murdoch's infamous news corporation ranks fifth on the list of world-wide media conglomerates.
- Explains that studies and investigations have proven that american media, based upon ownership and content, is actually slanted conservatively.
- Explains that right-wing networks have strong relationships with politicians and government, and money they spend on politicians is well spent as policies supporting deregulation have been founded during conservative administrations.
- Analyzes how clear channel exercised its media dominance in 2003 when the dixie chicks made a statement criticizing president bush and the war in iraq.
- Argues that media ownership has no effect on news output, but journalists are responsible for transmitting the news. murdoch can censor what is broadcasted from their stations.
- Explains that karl rove, president bush's chief strategist, is responsible for brainstorming tactics to portray bush as positively as possible in american media.
- Explains that the nightly news cast was the first form of political media created in the 1950s and 1960s, and that cable television is the only media source where viewership has increased in political news.
- Explains that the internet is a good blend of the trustworthiness of newspapers and heightened visual cues such as quality color pictures, flashing images, and well-designed web pages.
- Analyzes how partisan trends can be broken down in support for specific news networks.
- Analyzes how conservatives have been able to employ the media while campaigning by looking at how george w. bush did in the 2004 election.
- Explains that conservatives have great influence on american media, and that deregulation has opened the door for corporations to continuously merge with each other, creating levels of monopoly spanning several media outlets.
- Explains that media ownership is largely centralized around 6 main networks or mergers, including television, radio, newspapers, internet, books, magazines, videos, wire services, and photo agencies.
- Explains that vivendi universal, formerly known as a privatized water mogul, has the influence in europe that aol time warner has in the us.
- Explains that three out of the four major television networks have displayed decisively right-wing bias through their content, stemming from conservative ownership.
- Analyzes how robert greenwald challenged the current presidential administration and its hold over american media. the goal of outfoxed was to create awareness of the political bias of networks such as fox.
- Analyzes how fox uses creative tactics to present a biased approach to the news without alerting their audience of any misgivings.
- Analyzes the voting trends for the 2004 election. the following are the electoral results: bush: id, nc, ky, va, wv, oh,
- Analyzes how bush managed to win over swing states, while kerry was able to convert one state with weak support for the gop.
5617 wordsRead More - CNN company analysisanalytical essay...I am proposing objectives and strategies to improve both traditional and non-traditional media relations and have included specific tactics to promote CNN’s brand and vision for the future. This plan specifically addresses these issues and provides strategies to initiate and build relevant responses as well as to establish a presence that will allow more proactive communication in traditional and non-traditional media.
In this essay, the author
- Analyzes how the company's response to the closed caption issue is lacking in traditional and non-traditional media.
- Proposes objectives and strategies to improve both traditional and non-traditional media relations, including specific tactics to promote cnn's brand and vision for the future.
- Analyzes bob egelko's article, "closed caption win for cnn in lawsuit." sf gate.
- Explains that cnn is a division of turner broadcasting and employs 4000 people. their online newsroom is their primary source of communication along with their social media sites on twitter and facebook.
653 wordsRead More - Case Study: USA Todayexplanatory essayThe entire newspaper industry is in a period of uncertainty, including the nations top performing newspapers. USA Today is among the best newspapers, yet the company is struggling to maintain readership. In a world where consumers have information available to them at the click of a button, USA Today has attempted to keep up with new trends in information consumption (Ferrell & Hartline, 2011).
In this essay, the author
- Explains that the entire newspaper industry is in a period of uncertainty, including the nations top performing newspapers. usa today is among the best newspapers, yet it is struggling to maintain readership.
- Explains that usa today's biggest strength in this ever-changing world of technology is its focus on innovation. the newspaper was made to be more engaging for a new generation of readers.
- Opines that the current technological environment makes the printed piece less desirable to a reader who can easily find the information they are seeking through the technology at hand.
- Opines that usa today's biggest weakness is also their biggest opportunity. they have already made strides to grow readership through usatoday.com by providing on-demand news and information.
- Explains the threats usa today faces including rising cost of the printed page and reduced print adverting in the newspaper.
- Opines that usa today must keep innovating to stay alive in this market. to sell the younger audience, there is going to need more engagement available on the site.
- Explains that stephen & galak's study found that social earned media activity can accumulate to have a substantial long-term impact on sales.
- Explains that usa today's marketing strategies include "buscapades," partnership plans, regional ads, and increased advertiser flexibility. one of their biggest advertising innovations was selling ad space on the newspaper cover.
- Opines that usa today is well positioned for the future. they have already made strides to update their brand in a more technologically savvy world.
- Explains that usa today has made strong efforts to make itself accessible in a digital world. with kindle and ipad editions, the brand reaches another piece of the mobile market.
- Opines that the printed newspaper will become more of a supplement to the digital versions, which will then be the primary form of communication. usa today needs to concern themselves with making usatoday.com, the mobile apps, and the ipad/kindle editions profitable.
- Explains danaher & dagger's study on the relative effectiveness of different advertising channels. they found that seven of the ten media significantly influence purchase incidence, dollar sales, and profits, a pleasing result for the increasing number of multimedia advertisers.
- Cites ferrell, o.c. & hartline, m. (2011). marketing strategy. 5th edition. south-western/cengage learning. danaher, p. j., dagger, t. s. (2013).
932 wordsRead More - When discussing the media, we must search back to its primal state the News Paper. For it was the News paper and its writers that forged ahead and allowed freedoms for today’s journalism on all fronts, from the Twitter accounts to the daily gazettes all must mark a single event in the evolution of media in respects to politics and all things shaping. Moving on in media history, we began to see a rapid expansion around 1990. With more than 50% of all American homes having cable TV access, newspapers in every city and town with major newspaper centers reaching far more than ever before. Then the introduction of the Internet; nothing would ever be the same.
In this essay, the author
- Opines that the news paper and its writers forged ahead and allowed freedoms for today's journalism on all fronts, from twitter accounts to the daily gazettes.
- Explains that john peter zenger, publisher of the new york weekly journal, was incarcerated for publishing articles that ridiculed governor cosby of new york. hamilton rationalized that his client be acquitted.
- Explains that the sedition act of 1798 made it a crime to print false, scandalous, and malicious writing against the government of the united states.
- Explains that theodore roosevelt made famous the term "muckrakers" as a critical attack on negativism concerning the media of his era.
- Opines that the 1990s brought a new form of media, unlike the radio of the 1920s or the television in the 30s, and tested the communications act of 1934.
- Analyzes how journalists became even more powerful than the very people covered in the news stories and the public was forgiving all of the missteps.
- Asks who is watching the watchdogs, the journalists who are now trying to carve our moral standards and social, political opinions?
858 wordsRead More - Though for competitive purposes they might have us believe otherwise, most American news organizations have a great deal in common with one another . . . they define news itself in essentially the same terms. (Manheim, 1991)
In this essay, the author
- Concludes that the media system works well in giving a distorted view of events to the public without giving background or underlying institutional causes.
- Opines that criticizing reporters or editors for their negativity is merely blaming the messenger; the press claims no responsibility for the world that it displays.
- Explains that the audience is the most important factor influencing news coverage, since mass media depends on advertising revenues for their profits.
- Explains that freedom gives the media enormous power. they can make or break reputations, help to begin or end political careers, and build support for or bring together opposition against programs and institutions.
- Analyzes how jarol manheim and douglas rushkoff present opposing views of the media.
- Argues that a democracy is badly served when newspapers and television focus on the personal joys and tragedies of famous people.
- Argues that the most influential parts of the media establishment have lost sight of or have been pushed away from their central values.
3790 wordsRead More - Television and Modern Technology Censorshipanalytical essayLutz, Ashley. "These 6 Corporations Control 90% Of The Media In America." Business Insider. Business Insider, Inc, 14 June 2012. Web. 10 Apr. 2014.
In this essay, the author
- Opines that censorship isn't just one thing, it's many things. the fcc is watching and monitoring what is being released and viewed to the public.
- Explains that television censorship was a drastic change in television history. women were prime targets for the fcc.
- Explains that censorship has had a major impact on society with women and minorities. in the 1950s, the fcc blocked networks for naming shows that contained inappropriate names.
- Explains that the millers test was created in 1973 to help the court system with cases against obscenity and indecent viewings and the fcc in censoring certain programs.
- Explains that television has blossomed at fast quantities and that the limits of censoring have decreased since the past. television networks have found loop holes around the fcc by using subliminal messages and making multiple versions of shows.
- Explains how censorship has changed for women and minorities with weight and how women are being portrayed in a sexual appearance.
- Explains the importance of the fcc on children's television programs because of its influence on the minds of children.
- Opines that censorship from the fcc will always be around but the effects that it holds on society and national television may not be the same as what it once was.
- Analyzes how the 1970s sitcom the richard pryor special was a perfect example of censorship on national television.
- Explains the fcc's request to restrict tv shows with violence in them to only being viewed late evening so that parents can have better control over what their children are consuming.
- Analyzes compaine's book, who owns the media?: concentration of ownership in the mass communications industry. heins, majorie.
- States that pondillo, robert, and silverman, david s., "you can't air that" and "unapologetically female."
1995 wordsRead More - Analysis of The Death of Newspapersopinion essayNewspapers have allowed for such a freedom in our everyday lives, and most have not even realized this fact. They have provided us with an outlet to speak our mind about politics, societal issues, public differences, and religion and cultures. Searching online to find such knowledge can be extremely challenging; moreover, newspapers always seem to be a place to find valid information. Newspapers have started to come off the printer more slowly over the past decade. More people are turning to electronic ways to find information rather than going to the direct source where that electronic media got their information. Most reliable information comes from newspapers where high up and educated citizens or leaders speak their mind on certain and important topics. The reason newspapers should stay a part of today’s society is because they offer a way for people to speak freely about what they please and get their voice heard, they are always credible, and they help us hear the problems of the world openly from different perspectives.
In this essay, the author
- Argues that newspapers have always had a positive outlook from the public, whereas the internet has many negative components to it.
- Argues that newspapers are credible because they are in front of us, a credible source because we read it in the first cover or on the front. online newspapers (2013) states that you can read nearly every newspaper online now.
- Opines that it is impossible to find two people who agree on a political or social matter these days because there are so many issues to be addressed.
- Explains that newspapers, books, records, and other paper copies have helped many of us get through school and retain most of the information in our head. social media is a good thing, but it needs to be used positively.
- Opines that newspapers have been around for years offering key information and allowing a reliable source to gain knowledge from.
- Opines that newspapers have provided us with an outlet to speak our mind about politics, societal issues, public differences, and religion and cultures.
1098 wordsRead More - Alcohol Consumption in Collegeanalytical essayFor years, the population has been exposed to different forms of media. Newspapers, magazines, television, films, radio, and more recently the Internet are ways of promoting ideas, spreading news, and advertising products.
In this essay, the author
- Explains that people are being out on their own for the first time ever and having that.
- Opines that drinking beer a day has been found healthy, but in college that is never the case.
- Opines that select groups will drink more nights out of a week than not.
- Explains that the student may not attend class the day after drinking because he or she may be drunk.
- Explains how to get this by doing shots of hard liqour or now the tool called a beer.
- Opines that there is more to life than partying or going out every night.
- Argues that alcoholism has always been a detriment to our society, especially in the hands of our youth.
- Explains that george a. hacker, director of the alcohol policies project, reported results of a survey to determine evidence on the use of alcohol by youths.
- Analyzes how anheuser-busch's ads attract, entertain, and teach young people about beer. the three budweiser beer frogs, which croak "bud- weis-er" in different patterns, are examples of beer advertising that appeals to young children.
- Analyzes the effects of alcohol use on children's films, and concludes that more than two thirds feature tobacco or alcohol in the story plot without any clear messages of negative effects associated with use of the substances.
- States that the center for media education (cme) states blatantly that advertising and marketing play a major role in influencing the drinking behavior of youth.
- Argues that the majority of their arguments stem from the objectivist, realist theories. hacker proved that alcohol is the leading cause of death for young people ages 15 to 24.
- Opines that alcoholism is rare among teenagers, and that fraternity and sorority members drink more frequently than their peers and accept high levels of alcohol consumption and associated problems.
- Explains that some campuses sponsor alcohol awareness events and classroom lectures and distribute information about alcohol use, but these programs have minimal effect on drinking and on the rates of alcohol problems.
- Explains that bilingual male and female interviewers recruited respondents by telling them this was a national health survey and that the topic of aids.
- Analyzes the demographic characteristics of latinas who use or do not use alcohol before sex. acculturation is associated with greater numbers of sexual partners and more experience with condoms.
- Analyzes the relationship between drug and alcohol use, personal network characteristics, and sexual risk behaviors.
- Opines that college is a huge part of every student's life, and there is no reason to try it.
- Opines that binge drinking isn't going to help if the paper is due in a couple days or there's class in the morning going out and partying.
3550 wordsRead More - The TV Guide is Deadanalytical essay...rom broadcast media also heralds an opportunity. In a world of self-service digital, where consumers compare everything according to value, online video is the ultimate table stakes. For mere pennies a day, consumers can get the content they want (that’s key) when they want it on whatever device they are using. They can watch their shows on their time from the mobile phone or a tablet or a computer or a smartTV. And that is the ultimate value for whatever it costs. Perhaps broadcast media can figure it all out in time. Perhaps they can stave off Judgment Day by evolving their business models to provide the kind of value consumers want. Then they become just another online video provider competing for the same eyeballs as everyone else. Changing their business model (away from subscriptions) would require Herculean efforts.
In this essay, the author
- Explains that the pervasiveness of metro-based free-wifi and mobile hotspots is providing the connectivity that people need, especially when mobile.
- Explains that according to a survey by smithmicro, 62 percent of smartphone users leverage their devices’ hotspot capabilities.
- Argues that online video is the ultimate table stakes in a world of self-service digital, where consumers can get the content they want on whatever device they are using.
- Analyzes how nielsen's state of the media report indicated a dropping level of time spent watching linear television across demographic groups. the graph above illustrates the continued drop in cable-tv subscribers.
- Explains that cisco's annual internet traffic report (2013) shows that mobile traffic continues to rocket upwards as people consume more video.
- Argues that broadcast media's decline is as much a factor of changing consumer behavior (e.g., mobile devices and desire for control) as it is for broadcast
- Argues that cable tv has had the worst year on record, but revenues continue to rise because companies are charging the dwindling number of customers more in subscription fees.
1111 wordsRead More