Andrew Rossi’s documentary film, Page One: Inside the New York Times fits into the finger categories of news media/entertainment and social relationships. The most relevant category is news media/entertainment. The New York Times is the nation’s oldest continually publishing major newspaper. A newspaper is a type of news media, and its goal is to inform the public. The documentary also fits into the category of social relationships. The documentary depicts many relationships that are a part of the New York Times. It shows partnerships between companies such as that with Vice and the Comcast – NBC merger. Additionally, the Times is made possible by a close relationship between its employees. The documentary makes frequent reference to the need for everyone to work well together and how that makes the Times such a great paper. The New York Time’s influence is not limited to finger categories; it affects millions of people worldwide.
Before examining media practices, let’s establish what the major news networks are and who owns them. As most Americans know, ownership of media outlets is largely centralized around 6 main networks or mergers. Since 2000 the “Big Six” conglomerates (as they are often referred to) account for ninety percent of all media ownership including television, radio, newspapers, internet, books, magazines, videos, wire services and photo agencies. (Adams) In 2001, America Online (AOL) and Time Warner merged to become the world’s largest media organization. AOL Time Warner accounts for twelve television companies including Warner Brothers, 29 cable operations companies across the globe including CNN and Time Warner Cable, 24 book brands, 35 magazines including Time and Fortune, 52 record labels, the Turner Entertainment Corporation which owns four professional sports teams, and provides AOL internet services to 27 million subscribers in fourteen countries. In addition, the conglomerate owns multiple theme parks and Warner Brothers stores in thirty countries across the globe. AOL Time Warner is chaired by Steve Case, with Gerald Levin as CEO and boasts 79,000 employees worldwide. AOL Time Warner’s multi-faceted conglomerate brings in $31.8 billion in revenues annually. (New Internationalist)
...I am proposing objectives and strategies to improve both traditional and non-traditional media relations and have included specific tactics to promote CNN’s brand and vision for the future. This plan specifically addresses these issues and provides strategies to initiate and build relevant responses as well as to establish a presence that will allow more proactive communication in traditional and non-traditional media.
The entire newspaper industry is in a period of uncertainty, including the nations top performing newspapers. USA Today is among the best newspapers, yet the company is struggling to maintain readership. In a world where consumers have information available to them at the click of a button, USA Today has attempted to keep up with new trends in information consumption (Ferrell & Hartline, 2011).
When discussing the media, we must search back to its primal state the News Paper. For it was the News paper and its writers that forged ahead and allowed freedoms for today’s journalism on all fronts, from the Twitter accounts to the daily gazettes all must mark a single event in the evolution of media in respects to politics and all things shaping. Moving on in media history, we began to see a rapid expansion around 1990. With more than 50% of all American homes having cable TV access, newspapers in every city and town with major newspaper centers reaching far more than ever before. Then the introduction of the Internet; nothing would ever be the same.
Though for competitive purposes they might have us believe otherwise, most American news organizations have a great deal in common with one another . . . they define news itself in essentially the same terms. (Manheim, 1991)
Lutz, Ashley. "These 6 Corporations Control 90% Of The Media In America." Business Insider. Business Insider, Inc, 14 June 2012. Web. 10 Apr. 2014.
Newspapers have allowed for such a freedom in our everyday lives, and most have not even realized this fact. They have provided us with an outlet to speak our mind about politics, societal issues, public differences, and religion and cultures. Searching online to find such knowledge can be extremely challenging; moreover, newspapers always seem to be a place to find valid information. Newspapers have started to come off the printer more slowly over the past decade. More people are turning to electronic ways to find information rather than going to the direct source where that electronic media got their information. Most reliable information comes from newspapers where high up and educated citizens or leaders speak their mind on certain and important topics. The reason newspapers should stay a part of today’s society is because they offer a way for people to speak freely about what they please and get their voice heard, they are always credible, and they help us hear the problems of the world openly from different perspectives.
For years, the population has been exposed to different forms of media. Newspapers, magazines, television, films, radio, and more recently the Internet are ways of promoting ideas, spreading news, and advertising products.
...rom broadcast media also heralds an opportunity. In a world of self-service digital, where consumers compare everything according to value, online video is the ultimate table stakes. For mere pennies a day, consumers can get the content they want (that’s key) when they want it on whatever device they are using. They can watch their shows on their time from the mobile phone or a tablet or a computer or a smartTV. And that is the ultimate value for whatever it costs. Perhaps broadcast media can figure it all out in time. Perhaps they can stave off Judgment Day by evolving their business models to provide the kind of value consumers want. Then they become just another online video provider competing for the same eyeballs as everyone else. Changing their business model (away from subscriptions) would require Herculean efforts.