Then the company will base on demand to produce goods, which make profit for the business. And make the marketing focus on the satisfaction and goods quality of customer needs, wants and requirements. That is good for exchange between customers and companies to make the relationship well. For whole marketing, it uses products of company to make value for business in the public way. ( b ) Example:sonyToyota(finance)foodtown(customers service) Customer value is an organization’s rating of the value it provides to its customers relative to that provided by its competitors.
Conclusion To create a successful marketing mix you must have all of the following aspects: the right product for your target market, sold to your target market at the appropriate price,in the right place and time, while using the most fitting promotion. ( Marketing Theory 1995.) The product, price, place, and promotion all are of uttermost importance in a business, since all businesses must complete all of these activities, including advertising agencies and research firms, everybody in the business world should understand the marketing mix.
Communication Hierarchy Among Investors, Employees and Customers Move your headings flush left. Since this is occurring the investors will have to be calmed down first, Really? -Christopher Thacker 4/9/10 3:47 PM then the employees who are also investors and last but not least the customers. The customers are basically the most important to the company and possibly will get their news along with the employees. The employees have a lot of power in the company, being that they are investors and also customers.
We can help developing, supervising and executing your Marketing Strategies, whether through dealing with your Marketing Department or through assigning persons from our company. Why we execute, or supervise for you? Because today’s economic realities have put a tremendous amount of pressure on the Marketing Departments to do more with less staff and budget. Marketing is the core of the company’s activities and strategies in today’s high competitive market. In the coming years, due to globalization, competition will boost, professional companies will achieve additional success and economical pressure will become very high.
That’s quite possible if you have customers order through you and you arrange to have it directly drop shipped to them from the maker or a fulfillment center. There are a lot of ways to... ... middle of paper ... ...dicated to serving our customers. “ “Our team will consistently be the best in the industry. “ In summary, the Marketing mix is detrimental to the success of any organization. By researching the four Ps of product, price, place, and promotion, an organization can attain even master a thriving marketing operation.
Chapter 2 Literature review Theories The theories discussed in this research are the marketing mix theory. Basically, there are four elements of marketing mix theory which can influence customer purchasing decision on notebook such as product, price, place and promotion. The marketer should carefully analyze the customer behavior on buying a notebook and find and implement the suitable marketing mix strategies into their product marketing. Furthermore, marketer should know how exactly the implementation of their marketing mix strategies can influence their customer purchasing decision. Product is one of the elements in marketing mix strategies and it is explain as an object or a service that is mass produced or manufactured on a large scale with a specific volume of units.
The four Ps or four elements of the marketing mix are product, place, price, and promotion, which are used to satisfy consumers’ needs and the objectives of the organization. After a target market is selected, “…the firm must take steps to satisfy [the customers] needs” (Kerin, Hartley, & Rudelius, 2009 p. 13). The basic concept of the marketing mix is to focus on what customers want and to keep customers satisfied. Although the marketing mix is a unique way to market a product or service, satisfying the consumers’ needs and wants is every marketer’s main goal. Aspects of the Marketing Mix The best way to define a market is to recognize the needs and wants of consumers and then focus on meeting those needs and wants.
All these elements need to be targeted at the right people at the right time. In order for your business to tackle this correctly, you need to get the right type of mix (marketing mix), the mix should include four main elements: Product, Price, Place and Promotion, by examining each and carefully and adapting them to your customer's needs, you will continue to produce and needed products and services. Product You need firstly to identified who will be interested in buying your products and services, this should be identified once you have analysed the results of the market research. Your market research data will be able to look more closely at what your market want and then look at your products to see if they are satisfying your customer's needs. Examine your packaging design, materials used, size and quantity.
* Timely… they must plan how and when they need to be achieved. The marketing aims and objectives are a part of the marketing plan. The marketing objectives and are also SMART and like all the other departments within the business they need to build towards the aims and objectives of the business as a whole. Marketing objectives must involve understanding the needs of the customers; they also need to stay ahead of their competition. The market research the department carries out helps to determine what their objectives ar... ... middle of paper ... ...blend of the marketing mix will persuade a customer to buy the product and stay loyal to the business.
At the heart and soul of advertising, public relations, and marketing is the sales objective. These institutions stand to sell products and services to consumerist markets on behalf of larger corporations and smaller businesses. For advertising and public relations, the tactics used to sell these products and services to consumers is use of clever manipulation, the utilization of spin, and creative persuasion in advertisements, video/news releases, and marketing campaigns. While the use of these tools greatly benefits the businesses behind these movement it remains to be seen whether advertising and public relations serves corporate interest or citizen interest. Thus the discussion of what constitutes ethical behavior in advertising and public relations fuels a clash between corporations and consumers.