The topic of interest in this literature review is on whether print media or digital media is better than their counterpart. Print media is a medium used to disseminate information or news on printed matter (“print media”). For example: newspapers, magazines, books. Digital media is digitised content that can be transmitted over the television or through computer networks like the Internet which constitutes text, graphics, audio and videos (“digital media”).
Why is this topic of interest important? It has been suggested and viewed that print media is on the decline while digital media is on the rise - which leads to a possible assumption that digital media is a better medium and print may eventually be replaced someday. To address these conflicting views, the aid of relevant sources will help us find out the reasons why print media is on the decline and digital media on the rise, the advantages of print media as compared to digital media and the demographic differences between users of print and digital media respectively. All these questions will be answered in the following literature review.
Reasons to why print media is on the decline
Print media is on the decline, this can be seen in the U.S.newspaper industry as it is facing “its worst financial crisis since the Great Depression” (Kirchhoff). A few huge newspaper chains declared their bankruptcy, while many others have shut down (Kirchhoff). This has lead to many reporters and editors to be out of the job, lesser pay and even becoming web-only publications (Kirchhoff).
In recent years, digital media has become more popular, and is one of the reasons why print media is facing a financial crunch. The average American adult spends five hou...
... middle of paper ...
... favouring them, lack of portability, price factor, lack of timeliness and being seen as a damage to the environment. However, it also has its advantages over digital media. This includes: brand identity when advertising in print, more engaging, more accurate and permanency. As stated by aforementioned Senior Research Fellow, Carli “ Neither print alone nor digital media alone is capable of meeting the communication needs of business, government and the growing human population as they are used today.”
Finally, it should be known that most of the studies that we have included in this review were not done locally. However, it is still very much so relevant to us as print media and digital media is a global issue. Also, for the difference in demographics (gender) for print media, there is insufficient studies in that area, hence we are unable to elaborate further.
Click here to unlock this and over one million essaysShow More
Taking these three points that I have discussed thus far, it is no wonder why I feel that print media is a far better source of obtaining accurate information. It is difficult to find glitter and flash on paper, therefore the meat must come from the facts. Unlike electronic media, with all their flash and glitter, whose focus is to find something that, the public would enjoy watching so that they can achieve their goals of ratings and profit. Because “…There’s No Business, But Show Business” (Postman, 98)
Over the past twenty years, the Australian newspaper industry has changed significantly, yet remains to be one of the nation’s integral cultural industries. According to Roy Morgan Research (2015), newspapers continue to wield great influence since they reach 12.3 million of 23.8 million Australian residents each week (Australian Bureau of Statistics 2015). One of the impetuses of the changing newspaper landscape is media ‘convergence’: the dissolving distinctions between media systems, content, and trade (Cunningham &Turnbull 2014). This essay will argue that over the past twenty years, the Australian newspaper industry has been in decline, firstly because advertising revenue has decreased as technological advancements supplant the printed
The television and the printing press are two very essential and widely used media products. In order to determine which one could be named the superior of the two I have researched and studied both topics extensively .In this essay I will explain why I have come to the conclusion that the printing press is more influential, vital, and educational to society than the television.
In order to understand how has the Internet affected newspaper and online advertising in Malaysia, two reports: Mapping Digital Media: Malaysia (Ding et al., 2013) and Malaysia entertainment and media outlook 2013: Customers and innovative in the Digital age (PwC, 2013) are compared and analysed. The three common findings are: (1) newspapers retain the biggest portion of advertisin...
The discussion into the relevance of this question can only be fabricated based on the definitive consideration of the internet, a key digital facet that expedites the abrasion of print publications. The internet has rendered access to information very effective, easy and strategic. Gone are the days when one would walk miles to the nearest library in order to satisfy their appetite for reading. With the internet, information storage has largely been restructured and can be retrieved in various digital forms. It is therefore commonsensical to assume that many publications, previously in print form, will eventually appear in digital format as e-books. To champions of printed books, this futuristic scenario provides the basis for their arguments.
The advancement in technology across the world is a major cause of the changes in the workplace. For instance, the advancements in computers are astounding. Mainframe computers have given way to personal computers, then laptop computers, and now hand-held tablets. Findings of a study by IDC, a market research company, showed that by 2015 more people will be connecting to the Internet using tablets, smart phones, and other mobile gadgets compared to those who use the Internet through their desktop computers (Schroeder). Cell phones have also seen a revolution by becoming faster, more efficient and more feature-rich. It is even possible to check email on the way to work using a handheld device. A Nielson fact sheet outlining the usage of various devices in America shows that “there are 223 million cell phone users over the age of 13, and 25% of the mobile devices sold during Q3 of 2009 were smart phones. That is estimated to go up to between 40-50% during 2010” (Heimbuch). Individuals can text, status update, tweet, or reach other seamlessly by mobile devices that can fit in their pockets. Even the printed word may become obsolete according to Aaron Bradley, as outlined in his online article called “A Modest Proposal for Newspapers in the 21st Century.” In his article, he discusses how the printing of newspapers is be...
The revolution between traditional media platform to online and mobile media sources have change greatly throughout the past decades. With the time it takes for news to present its’ information quickly, online media provides the ability to access information and news ahead of traditional media. Especially with technology, receiving information can just be an arm’s length away by your smart phones or other electronic devices. Especially with Information Technology growing at a constant rate, consumers therefore are transitioning from traditional types of media such as newspapers,
In a study conducted by State of the Media, it claims that one of the main problems in the newspaper industry is the rapidly declining advertising revenues. As seen in the below dataset, as print advertising revenues have fallen by 58%, online revenues have grown by 117% in the past decade. It can also been seen that when the world faced a global recession in 2009, the revenue from ads plunged dramatically and in turn has only accelerated print journalism’s woes.
...print media will forever change the news landscape because it will shift the power that was once in the hands of a few journalists in an office space to the average man on the corner thus connecting him more with the news and whatever particular discipline one would focus on, increasing involvement and sparking discourse amongst the general population.
...l always be a market for both print media and digital media. Lets just hope that print media still has a couple more years on its life shelve before it goes completely extinct. When that happens, then they won't be a print media vs digital media war anymore.
However, iIn spite of the current pre-eminence of e-books, it may be argued that they are not likely to replace print books anytime soon or possibly at all. Both formats have their advantages and drawbacks, which makes for one of them difficult to replace the other. Moreover, they serve differents needs and purposes. E-books are famous for their portability. Hundreds of e-books can be stored on a single device. Thus e-books don’t take shelving space and are convenient to take on travel, while even a few paper books are bulky and quite heavy to carry around. Numerous e-books are in open access, while paper books are not routinely available free of charge. E-books may be acquired and accessed immediately online, a feature I enjoy especially and treasure most: many a time I was able to buy and read an e-book at home within minutes of learning of its existence. Needless to say, e-books are considerably easier to cite and quote than print books, since the copy-paste feature spares us the trouble of retyping the quoted text. Another important advantage of digital books is their specialized software, which makes reading much easier: search and reference tools, changeable font size and day/night mode, dictionaries. Last but not least, e-books conserv...
Hence, any debate of the future becoming digital must take into consideration the reaction of the media to the technological innovations of the world, from the Personal Computers (PC) to the smallest Smartphone. Although mass media has increased with technological innovations, what driv...