A Political Economy Analysis of Modern Family

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The hit television series, Modern Family presents “one big, straight, gay, multi-cultural, traditional, happy family” in a mockumentary style (“Modern Family”). The American sitcom series premiered on ABC on September 23rd, 2009 at PM ET. The show was developed when writers, Christopher Lloyd and Steven Levitan decided to produce a show based on their hilarious, real-life stories of their “modern families”. The show has become the new face of the network television family comedy by following the Pritchett- Dunphy- Tucker family in an honest a comical display. The show explores the three branches of this dysfunctional family in order to relate to the contemporary American family. The popularity of the show has found itself at the core of the public sphere, opening the public up to discussion on media content regarding perceptive issues such as same-sex marriage and interracial families. Modern Family brings in an average of 9.48 million viewers per episode every Wednesday at 9 PM. The writers intentionally dig into tensions that arise in the realm of these relatives whom love and accept each other’s lifestyles. Lloyd and Levitan are executive producers of the series as show runners and head writers under the Lloyd-Levitan Productions in affiliation with Twentieth Century Fox television (“Modern Family”). The two pitched the series to the “big three” television networks: ABC, CBS, and NBC. The American Broadcasting Company accepted and picked up the series for a full season in 2009. ABC then renewed the series for 3 seasons. The syndication rights to the show have been sold to USA network and 10 other Fox affiliates (Pauly, 2011).
The cast and the roles they play are the central reason as to why the show has become so reputable. By...

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... Capital, culture, and Marxist critique. New York: Routledge.
Levin, Ronald M., Winter 2011. Hard Look Review, Policy Change, and Fox Television. University of Miami Law Review. Retrieved from LexisNexis Academic database
“Modern Family”. (n.d.). Retrieved from http://www.imdb.com/title/tt1442437/
Pauly, S. (2011, February). News from ABC: changes and challenges. Analytical & Bioanalytical Chemistry. pp. 1003-1004. doi:10.1007/s00216-010-4459-0.
Steinberg, B. (2012, January 23). Many Brands Bid for Product Placement on 'Modern Family,' but So Few Make It [Editorial]. Adage.com.
Thomas, L. L., & Litman, B. R. (1991). Fox broadcasting company, why now? An economic study of the rise of the fourth broadcast `network.'. Journal Of Broadcasting & Electronic Media, 35(2), 139.
"USA Network." Cable World 21 Jan. 2002: 28. Business Insights: Essentials. Web. 6 May 2014.

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