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Draft of a rhetorical analysis
Rhetorical analysis
Draft of a rhetorical analysis
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When people think of both tasty and quick food, they often think of fast food. McDonalds fries are some of the most iconic in the food industry, as they have been around for 70 plus years. This ad aims to resemble the iconic McDonalds fries but it puts its own spin on it by having different vegetables in its place instead. It offers carrots, peppers, as well as other vegetables as healthy alternatives to the beloved fries. Dallas Farmers Market is showing us that there are healthy and cheap alternatives to fast food fries. While this picture does not say many words, it does allow us to get an understanding of it through the ways it has used both ethos and pathos. It demonstrates ethos by having the Dallas Farmers Market logo in the bottom.
Ethos is a category that appeals to connecting one thing to another to help advertise the product.Resse's uses this tactic by including the pretty well -known rapper Mr.lupo linking the fans of mr.lupo to the cereal.People who watch the commercial will recognize mr.lupo and will want to buy the cereal from the commercial he's in.Connecting the two products together gets out more publicity for and the said product.Ethos is efficient in the process of linking two different subjects so they benefit each other.
One of my favorite commercials to watch is the Chick-Fil-A commercials. Their commercials are very ironic but at the same time interesting and entertaining. The main purpose of their commercial is to persuade an audience to go and buy their product or maybe convince an audience to come back again and buy more of their product. They are able to influence their audience through the use of rhetorical elements. Rhetorical elements include: the rhetor, discourse, audience, and rhetorical triangle. Their commercials don’t necessarily target one particular audience, they incorporate different ideas into their commercial to target different audiences such as families, and football fans.
Magazines are made to publish ads. The ads are designed to catch a reader’s attention. A few years ago, Allure magazine published an ad regarding a Burt’s Bees product, GUD Red Ruby Groovy nourishing shampoo and conditioner. The ad features a shower for its setting and uses the color red as a pop of color. The color red reflects back to the GUD Red Ruby Groovy nourishing shampoo and conditioner. Sparkling bubbles are drifting around the famous, Carly Rae Jepsen, who is fully dressed in a bright red outfit singing in the shower. Underneath Jepsen, the featured text reads, “Finally, a scent as fabulous as your shower voice.” There is also a paragraph beneath that that briefly describes the product. To the right of the text, the product is pictured. To the left of the text the brand GUD from Burt’s Bees is featured. Since the Red Ruby Groovy nourishing shampoo and conditioner is featured in Allure, it is generated to draw in the audience of women. Allure focuses on the importance of health and beauty and readers are
McDonaldization is the process in which the principles of popular fast food companies such as McDonald’s are appearing throughout the world in many aspects of our modern society. As McDonaldization sweeps across the globe, The authors of McDonaldization Revisited argue that “‘Americanisation’ is so often a synonym for cultural decline” (Alfino, Caputo, & Wynyard , 1998, p. 8). George Ritzer claims that this is due to the rationalization of society as McDonaldization is meant to signify the optimal fusion of efficiency, calculability, predictability, and control (Ritzer, 2011). The intricacies of the human touch are utterly eliminated from this process, and what is left is an uninviting, cold, and unforgiving concept. When the novelty of something so foreign and American wears off, adaptation is needed to sustain one’s position in other countries. One research design type that researchers might utilize to view McDonaldization would be observation of the adaptation and cultural assimilation across different parts the world. This can be measured with ethnographies, the systematic study of the customs of people and cultures.
The use of rhetoric in today’s world is seen everyday as various groups of people attempt to persuade others in any given topic. One of the most effective rhetorical strategies, if used correctly, is that of sarcasm. Thus is the case between the Grove Press and Coca-Cola as they feud over the use of Coca-Cola’s slogan “It’s the real thing” in an advertisement for the Diary of a Harlem Schoolteacher. Through different strategies, both companies attempt to persuade the other of what they believe is the right course of action.
Many people do not realize that the jobs in the fast food industry are very dangerous. These are the jobs that no one realizes what it’s like behind the scenes. The workers face high rates of injury in the factories and in fast food restaurants, so we feel like we shouldn’t support the fast food industries. In chapters three and eight of “Fast Food Nation,” Eric Schlosser uses pathos to highlight the fact that fast food jobs are difficult as well as dangerous. The jobs involved with fast food are so dangerous that more regulations should be reinforced more firmly, as well as more laws should be put into place.
The struggle between the company of Apple Incorporated and the Federal Bureau of Investigation concerning locating information contained on a terrorist’s iPhone via hacking caused a large spike in public concern for data safety and privacy in early 2016. While in the midst of controversy over Apple’s decision to not provide further assistance to the FBI, CEO of the company, Tim Cook, published a statement on the company’s official website addressing concerns and clarifying his position on the matter. In his message, Cook uses various examples of word choice, logic, and amiable appeals in order to convey his reasoning behind not aiding the FBI and to hopefully persuade the audience to support or qualify his decision.
PepsiCo with almost a 3-minute commercial using Kendall Jenner as the silent communication source, using visual language with all ethnic and race being included using career choices such as a cellist, a photographer and dancer; a song written and sung by Skip Marley “Lions”; not to mention the men in blue was expected to be a hit advertisement by showing it was time to bring the world together as one. To be able to bring peace and understanding to every individual or let it be shown that all people count, not just one ethnic group or race. This advertisement was used to try to defuse the conflict of street protest and the violence that often comes with it, particularly the black lives matter movement. Showing the men in blue there to protect and serve; yet will do whatever it takes to control the ongoing issue at hand. The way Jenner being shown ditching a high fashion photo shoot ripping off her blonde wig, to join a protest and prance around with every nationality with a Pepsi in hand smiling as saying this is what will make the world a better place. The words in the music “we
when you become trapped you are in the proverbial iron cage, this is where the rotting of life starts to move a lot faster.
Through Doyle’s speech, you can sense his passion for the Domino’s brand and the pain he felt from the betrayal of the employees. He seemed very hurt and apologetic about the incident. He did a great job at describing the situation and explaining step by step, the actions the company has been taking to fix the issue at hand. He used simple and clear wording and he showed that he was very knowledgeable about the incident that took place. He was also very honest with the information he presented to the public.
David Robson unites chocolate lovers and ecologists alike with his article asking if junk food is better than healthy food for the environment. He researches the carbon footprint for the production of one hundred calories of food. He doesn’t include any macromolecules in his research, his research is aimed purely at measuring the ratio between carbon dioxide production and calories. Regrettably he reminds readers that this is not an excuse for a root canal, but a thought to keep in the back of our minds when we consider a well-balanced diet (Robson, David). The general field of study his article best represents is Ecology. It relates to the information covered in the textbook and this course through metabolism and ecosystems.
Ethos has to do primarily with credibility. Ethos is an appeal to ethics, and is a means of convincing the audience of the character or credibility of the persuader or content. Examples of this in the billboard advertisement are the sponsors at the bottom: Baron Real Estate, the American Heart Association, the American Cancer Society, and the American Lung Association. In the Doritos commercial advertisement, logos is seen with the brand title. The Doritos logos is the more powerful of the two based on this information, because of how Doritos is widely known and recognized by all, while many of the sponsors on the billboard aren’t as immediately
The McDonaldization of Society The McDonaldization of society may sound somewhat misleading but the term actually refers to the rationalization of society. The use of the word "McDonaldization" just simply indicates that the fast food restaurant is one of many great examples of rationality. Ritzer discusses five dimensions that characterize rationality or a rationalized society: efficiency, predictability, calculability, the use and preference of non-human technology, and the control over uncertainty. The five characteristics can be noticed in various aspects of society which exemplifies the extent that rationality affects our society and societies worldwide. In this paper I will summarize Ritzer's discussion of these five characteristics and give possible examples of each dimension.
In the early 1940’s, the world was introduced to one of the largest companies within the food industry. What had started as a small entrepreneurial venture, quickly evolved into one of today’s largest fast food companies in the world. No matter where you in the world, everyone is capable of recognizing the big golden arches as a representation of the famous corporation, McDonalds. Their globally known status has functioned as a major contributor to consumer culture in Canada and as well as internationally. From their famous Big Mac sandwiches to their fresh crispy golden french fries, the company has created a great impact on the consumers through the effect of Globalization. In this essay, I will attempt to prove the effects of globalization
McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.