In the early 1940’s, the world was introduced to one of the largest companies within the food industry. What had started as a small entrepreneurial venture, quickly evolved into one of today’s largest fast food companies in the world. No matter where you in the world, everyone is capable of recognizing the big golden arches as a representation of the famous corporation, McDonalds. Their globally known status has functioned as a major contributor to consumer culture in Canada and as well as internationally. From their famous Big Mac sandwiches to their fresh crispy golden french fries, the company has created a great impact on the consumers through the effect of Globalization. In this essay, I will attempt to prove the effects of globalization …show more content…
Thus globalizing through the media causes the company to “think globally, program locally” (Waisbord, 378). This also allows companies to illustrate what is known as “glocalization.” The concept of glocalization is “the merits of a business “multicultural” strategy that is “sensitive” to cultural diversity. Such sensitivity is not informed by respect for or interest in preserving “multiculturalism” but rather to maximize opportunities for commercial gain” (Waisbord, 378). To further explain this concept, McDonald’s success as a corporation is initiated by adapting themselves to local and cultural markets. By doing so, the company sets an image of themselves to the world they are a company who expresses traditional, local ways of life within many aspects of contemporary culture. Elites, in this case, McDonald’s, use their power to develop dominant ideas that control how society interacts. These specific ideas are communicated to a mass audience through the use of media and technology. The perspectives on false consciousness, dominant ideology and a terrain of struggle illustrate capitalist effects on how society is being impacted and regulated. Social reality is controlled through the use of specific ideologies that are shared through the media by
Growing up with McDonald 's, many watched McDonald 's advertise themselves. A considerable amount of children along with adults have either gone or continue to go to an establishment. Have you ever stopped and wondered the reason why people crave fast food so much? Could it be that the food is deliciously intriguing or could it be that fast food has been drilled into the heads of an abundant amount of people? A mass of people grew up with each advertisement every fast food restaurant released, whether the advertisement was on television, on the radio, or printed? Has the craving for McDonalds has been caused by the physiology that goes behind each advertisement?
This essay focuses on the topic of globalization, taking along several other factors with it. Increasingly in the world, it becomes obvious that the globalization is affecting almost all the businesses of the world. Every market in some way or the other is following the principles of globalization. For example, McDonalds is a chain of restaurants working in collaboration to deliver their customers with the best product and to achieve this McDonalds follows the concepts of globalization. This essay will discuss anc ethnographic study at McDonalds examining whether it confirms or denies the claims made about globalization.
• Choosing the socio-cultural and global segments of the general environment and explaining which segment would rank highest in the influence on McDonald’s Corporation and also assessing how those segments affect McDonald’s Corporation.
sociologist George Ritzer argues that the relationship between McDonald’s and our society runs even deeper. Beyond its commercial propaganda and symbolism, Ritzer says, McDonald’s is a potent manifestation of the rational processes that define modern society.
A world without the Big Mac, Happy Meals, Chicken McNuggets, and the phrase “I’m lovin’ it,” is almost inconceivable. People around the globe have become accustomed to the high gleaming golden arches that make up the famous emblem for McDonald’s. McDonald’s has grasped the concept that culture flows from power. In this case, the American culture flows through the veins of this fast-food giant and the more that is supplied, the greater the demand. It is no secret that McDonald’s has become one of the world’s largest fast-food retailers. It has become a well known icon that has played a huge part in globalization, with chains located in many different countries… transforming the meaning of fast-food all around the world.
James Watson’s McDonald’s in Hong Kong is a textbook example of globalization. According to Webster’s dictionary, globalization is defined as “worldwide integration and development”. In McDonald’s in Hong Kong, Watson discusses a well-known and successful American fast food chain migrating over seas and embedding itself in the Hong Kong culture. Although Hong Kong was already recognized as an extremely transnational civilization, there were worries that the country would lose cultural identity. The fears were that Hong Kong would become more Americanized and lessen their ties to the Cantonese ways.
The McDonaldization of Society The McDonaldization of society may sound somewhat misleading but the term actually refers to the rationalization of society. The use of the word "McDonaldization" just simply indicates that the fast food restaurant is one of many great examples of rationality. Ritzer discusses five dimensions that characterize rationality or a rationalized society: efficiency, predictability, calculability, the use and preference of non-human technology, and the control over uncertainty. The five characteristics can be noticed in various aspects of society which exemplifies the extent that rationality affects our society and societies worldwide. In this paper I will summarize Ritzer's discussion of these five characteristics and give possible examples of each dimension.
The purpose of this research is to provide a substantial assessment/explanation/analysis of the degree to which the McDonald’s operates based on a universal cultural or whether it is most strongly influenced by the national culture of that country. The researcher will explain how McDonald’s uses diversity and organizational initiatives to contribute to the corporate bottom line. Finally, the researcher will evaluate the company’s bottom-line rationale for diversity initiatives.
The purpose of this paper is to introduce you to the fast food industry, how it is everywhere in the United States and increasingly spreading globally. The majority of the fast food restaurants in the United States are dominated by hamburger fast food restaurants. Amongst the burger segment, McDonald’s is the number one leader in the burger industry, followed by Burger King, and Wendy’s respectively (Oches, 2011).
McDonald’s is one of the popular fast food chains in Hong Kong and the success of McDonald’s is due to it is able to create a homogeneous “global” culture that suit to the demands of a capitalist world. In Hong Kong, Time is money thus McDonald’s strategy is consistently fit to the fast food industry. The company has both economic strategy targeting at customer globally and locally.
McDonalds also uses diversification in its global marketing. McDonalds recognizes that different countries have different values, customs, and tastes. Therefore, McDonalds satisfies these diverse global tastes by diversifying the menu according to each country’s unique preferences. This added diversification tactic, allows McDonalds to stay competitive in a global market. Examples of McDonalds globally diversified menu would be that McDonalds offers an exclusive beefless menu to its customers who live in India. This is because eating beef in India is sacrilegious. To meet the tastes of customers in India, McDonalds created new offerings such as the “Pizza McPuff” and the “McVeggie.” McDonalds considers the cultural tastes in every country it opens its doors
Globalization has prompted the improvement of worldwide popular society. For example, Coca-Cola is sold in more countries than the United Nations has as members. Coke’ is claimed to be the second-most universally understood word after OK. McDonald’s has more than 30,000 local restaurants serving 52 million people every day in more than 100 countries. Levi’s jeans are sold in more than 110 countries. Ronald McDonald is second only to Santa Claus in name recognition for most school children.
McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.
Strategic management is the way of implementing different business strategies and plans to attain certain specific aims and objectives. It involves collection of decisions and different rules and policies that tend to define the results that are generated in the form of better business performance. For undertaking these activities, management should possess an in depth understanding and be able to assess the general and competitive external and internal business environment to take proper business decisions (Cornelis, 2010). McDonalds is an organization that offers a range of products and services in a very effective manner that makes it a market leader in providing fast food services all over the world. By enforcing suitable strategies, McDonalds can increase its level of sales and will also help in upgrading as well as sustaining the market by acquiring competitive advantage (Schoenberg, Collier and Bowman, 2013).
Vignali, C. (2001). McDonald’s: “think global, act local”--the marketing mix. British Food Journal, 103(2), pp.97--111.