context, etc.?
Through Doyle’s speech, you can sense his passion for the Domino’s brand and the pain he felt from the betrayal of the employees. He seemed very hurt and apologetic about the incident. He did a great job at describing the situation and explaining step by step, the actions the company has been taking to fix the issue at hand. He used simple and clear wording and he showed that he was very knowledgeable about the incident that took place. He was also very honest with the information he presented to the public.
The short two minute video was the right length to convey the necessary information and keep the audience's attention and the responses and topics he presented in the video would have been able to answer the questions consumers were probably asking, what happened with the employees? and how are they going to make sure this doesn’t happen again? Addressing these questions guaranteed that Doyle held his viewers attention and it also showed viewers that Dominos have their best interest at heart. He was very clear on the actions the company was taking and how they planned to reprimand the employees.
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The audience needed to know that the company took the actions of the employees serious and that they were dismissed, but I feel he did not have to tell that they had felony charges. I don’t think the audience needed to know the exact detail of everything that happened to the employees. The video was built mostly around defending the company and telling what they have been doing to change, which is good, but Doyle should have also done more apologizing to the public for the fear and panic the video might have
Reese’s is one of the most iconic brands of candy, beloved by Americans and known for chocolate and peanut butter treats. Yet, even the most beloved brands most advertise to maintain their presence, which is what Reese’s did in early 2009 when they released an advertisement that utilized a renewed awareness of global warming in the public. This came on the heels of the 2008 election, when President Obama won in a landslide with one of the main tenets of his platform being a focus on global warming. The purpose of this Reese’s advertisement is to to encourage their target audience, educated and liberal individuals, to purchase their Reese’s cups candy. Through the use of attention grabbing language, appealing imagery, and masterful ethos, Reese's appeals to an educated and liberal audience by relating its food brand with the
“Reese's cup, peanut butter chocolate flavor” is definitely a phrase people remember. In the commercial, William Lupo raps about the flavor of Reese’s puff cereal while in animated greenscreen kitchen.Colors of orange-yellow chocolate flash across the screen along with images of milk pouring into the cereal as Mr.lupo raps in the background saying”Reeses puffs Reeses puffs peanut butter chocolate flavor”The commercial ends with giant speakers blasting the song in the background as the product is set down on the kitchen table.Advertising is like mental hypnotization.
Many in the U.S., today, try to eat well,balanced, meals to order to maintain a healthy lifestyle. They do so by purchasing their food at farmers markets or making their own meals, so their food isn’t processed or genetically modified. Even though people are trying to maintain health in order to live long lives, without medical complications, many don’t have the opportunity to pursue life like this. In “Research shows food deserts more abundant in minority neighborhoods,” the author, Kelly Brooks, portrays an anecdote and logical reasoning, from Kelly Bower’s research, to thoroughly describe the food deserts in poor minority neighborhoods and how this issue needs to be repaired.
They had a narrator read all about Scott, the teenager who is being charged with DUI. The narrator would explain how bright Scott’s future was. What he would go on to accomplish and how he was a ontrack senior in college. Now that is all gone. His future was shattered because of the choice he made to drink and drive. His job he had lined up, gone now because of the years he would spend in prison. His plan to have a family? Now shattered because how would he care for a family until he is released from prison. Each individual fact they gave about how the accident ruined Scott’s future touched the audience. Who would want to go through that all because of one dumb decision to drink and drive. Every member of the crowd in awe of how messed up his future became in the blink of an
In her unforgettable memoir, Barbara Ehrenreich sets out to explore the lives of the working poor under the proposed welfare reforms in her hometown, Key West, Florida. Temporarily discarding her middle class status, she resides in a small cheap cabin located in a swampy background that is forty-five minutes from work, dines at fast food restaurants, and searches all over the city for a job. This heart-wrenching yet infuriating account of hers reveals the struggles that the low-income workers have to face just to survive. In the except from Nickel and Dimed, Ehrenreich uses many rhetorical strategies to illustrate the conditions of the low wage workers including personal anecdotes of humiliation at interviews, lists of restrictions due to limited
Therefore, this article suggests a communicative solution based upon impression management. According to Abz Sharma and David Grant, impression management involves four phases; framing, scripting, staging, and performing (Sharma & Grant, 2011). Implicit within this framework is the view of management as a communicative relationship between people within the organization. Leaders are actors who perform in front of their employees (audience). What follows is an explication of the four phases of impression management and their application to Carole’s circumstance. To begin Katherine Miller defines framing as, “ a way of managing meaning in which one or more aspects of the subject at hand are selected or highlighted over other aspects” (Miller, 2015). The leader is dictating how the organization views events that occur within the organization. Carole must do this in the situation she finds herself. Carol’s next step should be to contact all those involved within the previous meeting and attempt to setup a “town-hall”. Rather than viewing the “state of the school” incident as contentious, she can frame it as an opportunity to create meaningful dialogue. This is an appropriate next step because, currently, the staff may view the event as a last straw; an occurrence that completely undermined Carol’s authority. However, if Carole frames it correctly, it becomes an opportunity to regain control. Following framing is the act of scripting. Scripting, as told by Sharma and Grant, “identifies the actors, the use of rhetorical devices (dialogue), as well as the physical and emotional cues that supply meaning to the communication event” (Sharma & Grant, 2011). Scripting concerns itself with what is being said as well as how it makes the audience feel. During this town-hall meeting, Carol must engage in aspirational dialogue. She must talk about how they are shaping the future of the
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
One of my favorite commercials to watch is the Chick-Fil-A commercials. Their commercials are very ironic but at the same time interesting and entertaining. The main purpose of their commercial is to persuade an audience to go and buy their product or maybe convince an audience to come back again and buy more of their product. They are able to influence their audience through the use of rhetorical elements. Rhetorical elements include: the rhetor, discourse, audience, and rhetorical triangle. Their commercials don’t necessarily target one particular audience, they incorporate different ideas into their commercial to target different audiences such as families, and football fans.
“A Modest Proposal” was written in 1729 by a satirical author by the name of Jonathan Swift. Swift studied at the University of Oxford and was also know for his popular writing in Gulliver’s Travel. The purpose for his satire “A Modest Proposal” was to enlighten the citizens of Ireland about their hardship and suffering. He informed them about their scares of food, money, and property, but provided a possible solution to their problem. To persuade the people Swift adopts a comforting and friendly tone to his audience for the people to react to his solution.
To even begin to really love life and take forth all that it presents, its critical to decide what it is that one loves. With an impeccable role as a wealthy entrepreneur, Steve Jobs and his ideas should not be taken for granted. In the Commencement Address to Stanford University, Steve Jobs expresses that it’s essential to follow one’s dreams. Although Job’s ideas are somewhat cliche, he is speaking from experience and what he has witnessed. With the ideas that one should follow their heart, not settle at all costs, and that life is too short; Steve Jobs left the Stanford graduates with motivation to fulfill their personal yearnings and ambitions. For many, the idea that their dreams can be fulfilled is talk of fantasy,
A Modest Proposal, by Jonathan Swift, is a satirical pamphlet that was published to the public in 1729. Its purpose was to shock the citizens of Ireland with an appalling solution to their economic troubles at the time. Swift’s purpose for A Modest Proposal was to present a horrific solution for an ever growing problem in Ireland. He adopts an aloof but eerily serious tone to grab the attention of the lower and middle class.
He seemed to care a little about the quality of the plant and hasn’t done much to improve it. He told Hank that it was all up to him and fully in his hands to fix the quality problems at the plant. I think Hank Kolb will need to demonstrate transactional leadership in this situation. These workers need some motivation to improve the quality of their work. If they don’t believe in it already, why would they care if Hank believed in it. If they know that they are going to be punished or rewarded for keeping the quality of their work up to par, they are more likely to do
This is a compare and contrast rhetorical analysis paper focusing on a print billboard advertisement and television commercial. The billboard advertisement is centered on a smoking death count, sponsored by several heart research associations. In addition, the television Super Bowl commercial illustrates how irresistible Doritos are, set in an ultrasound room with a couple and their unborn child. The following paragraphs will go in depth to interpret the pathos, logos, and ethos of both the billboard and the television advertisements.
In the structure is a tall structure which is appropriate for Dominos because it means that there is close supervision because there is many employees and high ratio of turn over which means that they need a close supervision because they want everyone to know the same rules, regulations and have the sme level of service and expectation as other stores. This type of structure is good because it means that it means that the top managers have an overall picture of the business and can make better decisions about things to do with budgets.
"Trust me," Gutoff remembers pleading. "As long as I am here, you are going to get a shot to operate with the best of the big company and the worst part of it pushed aside." "Well, you are on trial," retorted Welch. "I'm glad to be on trial," Gutoff said. "To try to keep you here is important." At daybreak, Welch gave him his answer. "It was one of my better marketing jobs in life," recalls Gutoff. "But then he said to me--and this is vintage Jack--'I'm still going to have the party because I like parties, and besides, I think they have some little presents for me.'" Some 12 years later, Welch would audaciously write in his annual performance review that his long-term goal was to become CEO.[citation needed]