The number one fast-food chain McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day. The McDonald's History Raymond Albert Kroc 1902-1984, A Salesman Ray Kroc mortgaged his home and invested his entire life savings to become the exclusive distributor of a five-spindled milk shake maker called the Multimixer. Hearing about the McDonald's hamburger stand in California running eight Multimixers at a time, he packed up his car and headed West. It was 1954. He was 52 years old. Where it all began, Des Plaines, Illinois Ray Kroc opened the Des Plaines restaurant in 1955. First day's revenues-$366.12! It’s no longer a functioning restaurant, the Des Plaines building is now a museum containing McDonald's memorabilia and artifacts, including the Multimixer! Ronald McDonald, In Any Language He Means "Fun!" "The smile known around the world," Ronald McDonald is second only to Santa Claus in terms of recognition. In his first TV appearance in 1963, the happy clown was portrayed by none other than Willard Scott. Fred Turner And Ray Kroc, Architects Of A Dream Ray Kroc and Fred Turner study the design which would replace the red and white tile buildings that had become landmarks throughout the United States. Called Kroc's first "grill man extraordinaire," Turner is today Senior Chairman of the Board. McDonald's Comes To Wall Street In 1965 McDonald's went public with the company's first offering on the stock exchange. A hundred shares of stock costing $2,250 dollars that day would have multiplied into 74,360 shares today, worth over $2.8 million on December 31, 1998. In 1985, McDonald's was added to the 30-company Dow Jones Industrial Average. A Big Idea Called "Big Mac" Introduced system wide in 1968, the Big Mac was the brainchild of Jim Delligatti, one of Ray Kroc's earliest franchisees, who by the late 1960s operated a dozen stores in Pittsburgh. The Egg McMuffin Introduced in 1973, the Egg McMuffin was developed by owner operator Herb Peterson. The First Ronald McDonald House in Philadelphia, PA In 1974, Fred Hill of the Philadelphia Eagles teamed up with McDonald's to create Ronald McDonald House. The families of critically ill children have a place to call home while they're away from home as the young patients und... ... middle of paper ... ...season. Video/DVD/Music The McKids entertainment series provides an energetic, engaging and fun experience for children. Unlike typical videos for children that are more passive, the McKids Video series will get kids on their feet to join in the action. Fueled with contemporary, hip music and hosted by Ronald McDonald™, each 30 minute live action show will take kids on interactive adventures, interspersed with energetic music videos. Kids may learn about teamwork in a participatory soccer segment, or experience the galaxy as they magically zoom through space. They will also learn about children who live in different parts of the world. Books The McKids Books Series introduces a new line of interactive books to engage, entertain, educate and enlighten kids. The books teach and encourage kids to be creative, and make reading and learning fun. References: http://www.mcdonalds.com http://www.shareholder.com/mcd/stock.cfm?period=12 http://www.mcdonalds.com/corporate/press/corporate/2003/11132003/index.html Sociology, A Global Perspective, Fifth Edition, Joan Ferrante, Northern Kentucky University, Copyright 2003 Wadsworth Fortune 2001; Foreign Policy 2001; McDonald’s Corporation 2001
In1954, Ray Kroc, a multimixer salesman came upon the McDonald brother’s restaurant and was inspired to join the bu...
This report will provide about world famous hamburger brand “McDonalds”. The business started in 1940 at San Bernardino, California. Now, it became world largest scale of hamburger fast food restaurants. Their principles of modern Fast food restaurant was originated from “Speedee Service System” in 1948. We can observe many of McDonalds logo very easily especially in mall or city area. Their main selling items are hamburgers, French fries, chicken and breakfast items. Not only these items, they are expanding their menu such as smoothies, salads, fish and wraps. As they provide various choice of menu. They can attract more customers. McDonalds serves around 68 million customers daily in 119 countries across 35,000 outlets. In 2012, the company showed annual revenues of $27.5 billion and profits of $5,5 billion. In addition, according to BBC report, the company is the world`s second largest private employer behind Walmart. The McDonalds provide not only indoor services, they also provide other type of services such as Drive-thru which allows customers to buy and pay in the car without getting off from it.
"McDonaldization.com - What Is It?" McDonaldization.com - What Is It? Rogue Valley Group, 2009. Web. 15 Mar. 2014. .
Mc Donald’s is a franchise restaurant that serves fast food since 1955. It first started in Illinois, Chicago by an opportunity viewed and taken by Ray Kroc, a mixer milkshake salesman who was impressed by the ability of Mc Donald’s brothers to operate eight mixers at once. Ray Kroc became his business partner and opened the first Mc Donald. Nowadays there are over 35, 000 restaurants in 119 countries, serving burgers, nuggets, salads, wraps, ice cream, and more. According to Entrepeneur magazine, Mc Donald’s has made the top ten ranking 27 times in 29 years. Known by his Big Mac, awesome French fries, happy meal’s cool toy, and Ronald Mc Donald, Mc Donald’s is a mu st in any city.
McDonald’s Corporation (MDC) known for its famous golden arches is the number one largest chain of fast food restaurant in the world. With headquarters in the United States and restaurants in 120 countries serving around 86 million customers a day. About 80% of the restaurants are operated by a franchisees or affiliates. McDonald's revenues come from the expenses paid by the franchisees such as fees, royalties, rent, as well as sales in company-operated restaurants. According to Hoovers, McDonald's Corporation in 2013 made and annual revenue of $28,105.7 compared to $27.5 billion made in 2012. Most of the restaurants are freestanding units offering dine-in and drive-through service, but McDonald's also has many restaurants located in airports, retail areas, and other high-traffic locations. The company has nine major markets – Australia, Canada, China, France, Germany, Japan, Russia, the UK, and the US – that account for 75% of sales. Although McDonald is a leading brand, the top companies that give McDonald competition include: Doctor’s Associates Inc., YUM! Brands Inc., Starbucks Corporation, Darden Restaurant Inc., and Burger King
A lot of people think that Ray Kroc created McDonalds. I will tell you that this is not true; he started out as a milkshake mixer salesman. One day he got a huge order for eight milkshake mixers from a small restaurant in California, he was really curious why they needed so much. He went to investigate and found Dick and Mac McDonald with their small business. According to www.mcdonalds.com they said “Ray Kroc told the McDonalds brothers that they should spread their business all over the U.S., in 19...
It has been noticed throughout the running of McDonald’s that they tend to market to the eyes of children with Ronald McDonald as their notorious “spokesclown” that is recognized by 96% of American children. Also, in 1998, McDonald’s signed a long-term deal with the Walt Disney Company to include Disney merchandise as giveaways in its Happy Meals.
McDonald’s was the first company to try to export America’s fast food and changes in eating habits to other nations. McDonald’s has over
...on theme. In 1983, McDonald’s restaurants are located in 32 countries. Sadly, in 1984 Ray Kroc passed away. He died on January 14th. McDonalds.com is launched in 1996. Two years later, the “Made for you” kitchen operating platform rolled out into the United States restaurants which allowed for greater customization of their menu items and more kitchen flexibility. In 2002, McDonalds designed November 20, 2002 as World Children’s Day, or otherwise known as McHappy Day. McDonalds introduces a new global packaging design in 2008. Two years later, McDonald’s offers free Wi-Fi for customers. (History of McDonald’s Restaurants: AboutMcDonalds.com)
In October 5, 1977, it was Ray Kroc’s birthday. He published a book called Grinding It Out. This book was about how the company was made, and the fundamentals of how he wanted the restaurant and business to work. He also spoke of how he wanted his customers to have great service and his great ideas over the years.
“You can chain me, you can beat me, you can even destroy this body, but you will never imprison my mind.” This quote is from Mahatma Gandhi. He was born on October 2nd, 1869 in Porbandar, India, and was assassinated on January 30th, 1948 in New Delhi, India. He was the leader of the Indian Independence movement, and believed in a philosophy based on truth, and nonviolence called, Satyagraha. He’s also inspired many movements for civil rights, and freedom. The most important ways he impacted India were by, the Salt March, the six day fast protesting against the segregation of the untouchables in an election, and the founding of the All-India Spinners’ Association.
Founded in Illinois in 1955 April 15. Founded by Ray Kroc. The current CEO of McDonalds is Steve Easterbrook as of 2015. The past subsidiaries of McDonalds are Donatos Pizza (until 2003), Chipotle Mexican Grill (until 2006), Pret A Manger (Until 2008), Redbox (Until 2009), Aroma (1999-2002), Boston Market (2000-2007). The current subsidiaries of McDonalds are Krispy Kreme (2010+), Au Bon Pain (2010+), Bakers Oven (2010+), Londis (2011+), Millies Cookies (2011+), Café Giardino (2011+), Martin McColl (2012+), Threshers (2012+), Dairy Queen (2012+), and SPAR (2012+). The corporation of McDonalds competes in the industry of Fast Food Restaurants. The chief competitors of McDonalds are Burger King, Wendy’s, Taco Bell, KFC, and
McDonalds was first established in 1937 and run by two brothers Dick and Mac McDonald in California. They produced a limited menu, concentrating on just a few items – burgers, fries and beverages – which allowed them to focus on quality at every step.
The main target customer for McDonald's includes parents with young children, young children, business customers, and teenagers. Perhaps the most obvious marketing for McDonald's is its' marketing towards children and the parents of young children. Ronald McDonald was first introduced in 1963 and marked the beginning of their focus on young children as a critical part of their ongoing business. Parents like to visit McDonald's because it is a treat for the kids, and the kids enjoy the cartoon like atmosphere. McDonald's also targets business customers as a part of their core business. Business customers may stop during the workday and can count on fast service, and consistently good food. Another major target of McDonald's marketing is to teens. Teens find the value menu especially appealing and McDonald's markets their restaurants as a cool place to meet with their friends and to work (The Times 100).
At the time, Ray Kroc was selling multi-mixer machines for milkshakes and McDonald’s had already purchased eight of his machines. Wondering why this restaurant was using eight of his machines, he decided to visit the restaurant and was really taken back by how efficient the restaurant was being operated. Being a businessman himself, Krock eagerly spoke with the McDonald brothers about expanding their operations towards Chicago and the east coast where Kroc was from. Reluctant at first, the brothers eventually agreed to let Kroc handle all operations of franchising and in return Ray Kroc would give the McDonald brothers half of the sales. Kroc had a bigger vision of expanding all over the states, and becoming the number one fast-food chain in America. He wanted to perfect the production side of the operation and offer the same consistency in the food that McDonald 's offers anywhere in the states. In 1955 Kroc opened McDonald’s System, Inc. Now Kroc was able to not only run his own restaurant but also find other franchisees and expand the business even