The Email Marketing: The Importance Of Email Marketing

Money has become the most powerful medium and everybody’s favorite. Every topic starts and ends

with money, because there is nothing that runs in the present world without money. If you are a

businessman, then the customer is the source of income and being customer friendly is your priority.

Let’s consider the email marketing, if you send a promotion email to a customer, you have to make sure

that the content is so eye catching that every subscriber opens and reads through the messages. If this is

done accurately, then the email marketing can help you earn cash with ease. However, if you want to

make big through the email subscribers, you need to make sure that the email is built to hit the nerve

chord of the customer. You should

Ensure that you address the person in the beginning of the email or in the

subject line, so that the customer feels that the email is sent specifically for that person and it involves

the benefits he can cater. The customers tend to feel accepted if a personalized email is received.

 Include appreciations:

The subscribers of the people who show interest on your emails will surely go through the email and

click on the links or surveys that are included. Ensure that you pay the token of appreciation by including

discount coupons or special offers as a special subscriber. This will enable them to open more of your

emails and participate in it.

 Get the links mobile friendly:

In the present generation, almost everybody use a smart phone because it is handy and can be

operated easily when compared to the portable computer. Thus, there are major chances that the

emails are opened through the mobile phones. Thus, the link that are included should be mobile friendly

because the web link doesn’t access well within the mobile phone and the customer will never take a

risk of clicking on

Based on the response of the customers, categorize

your subscribers based on the availability, active readers, inactive readers and rarely interacted readers.

With this, you will know whom to concentrate, how to concentrate and where to concentrate much and

keep a target of making the inactive users towards active usage and interaction.

 Experiment on the emails in accordance with response :

Every customer behave in a unique way because they have their own likes and dislikes, thus we should

make sure that we appeal to the customers liking areas more. For that, you need to carry out a simple

response checker where you have to send emails during particular time frame and wait for response,

then send emails with particular form of subject lines, send with appreciation or special offers and many

such emails and wait for a response from the receiver and segregate accordingly. Some customers might

be active users in certain time frame, some would only accept the appreciated emails, few would go as

per the subject lines and others might click only when they see any head turning offers. This is because,

each customer is of a unique feature and you have to ensure that your email appeals to each one