What is Email Marketing?
If you are like most people, you already know what an email is. In fact, you may rely on it as your daily medium of communication but what you need to understand is that email marketing is different. With email marketing, you send your customers come-ons that will make them want to do business with you. Effective email marketing is something that can give you a lot of benefits so if you have never tried it, check out some of the benefits below and for sure you will want to send out marketing emails of your own soon.
• In a recent survey, they found out that email marketing has an ROI of about 4,000%.
• According to 80% of the people that answered the survey, they said that 80% of them get marketing email along with
…show more content…
But using it properly can be challenging. Learn how to choose an email marketing strategy with these tips.
What is Email Marketing?
Email marketing is both similar to and distinctly different from traditional direct mail. Like physical postal direct mail, email marketing and promotional messages are sent to targeted populations. But they differ in the following ways:
The Mailing List
With traditional postal direct mail, marketers would compile or purchase a mailing list of potential buyers, based on a variety of demographic factors, such as ZIP code, household income or age.
Today, email lists can be purchased the same way as for postal lists. However, that is not usually the first choice either due to expense or concerns about non-compliance with CAN-SPAM regulations. More commonly, an email list is usually comprised of:
• Current or former customers
• People who have opted in to receive email from an organization
• People who have expressed interest in the organization or its
…show more content…
Most systems will automatically discontinue sending emails to those addresses. Source: iStockPhoto.com / joxxxxjo
Building an Email Marketing Strategy
In his book, Book Yourself Solid, author Michael Port suggests that one of the ways that businesses (even those that don't like sales and marketing!) can help build sales by pursuing a "Keeping in Touch" strategy. To keep in touch, businesses can send cards, promotional gifts and giveaways and, of course, email.
The key is to keep in touch on a consistent basis. This is where most email marketing campaigns fail. Early results can be small, making it tempting to quit. But as with any advertising or marketing program, repetition yields results. Measurable results can take several weeks, months or even years of consistent emailing.
How Often Should a Marketing Email be Broadcast?
While it depends on the content (discussed below), emailing more than a couple times a week usually begins to annoy recipients, causing them to opt out. Once a month or, at the very least, once a quarter is at the minimum end of the email frequency
If effectiveness and productivity is the main goal, ultimately it is vital for organizations and corporations to collectively employ both marketing and public relations initiatives. Sells and relationships go hand and hand.
The product team kept in very close contact with the customers through phones, email, blogs, surveys, polls and supporting feedback from the users.
By doing this the message will go only to the original sender as opposed to the whole list of recipients. If replies are sent to all of the original recipients then each reply is also considered a mass mailing.
Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
I’m a busy person, and don’t have time for face-to-face communication with my friends and family, and I definitely don’t have the time to write and mail a letter. Email is an excellent alternative to face-to-face meetings, phone calls, and letters. I can describe important details of my day to people who mean the most to me, or I can update a classmate on upcoming assignments.
Once the target market has been identified it is important to develop a marketing strategy. In today's fast paced, information overloaded society; conveying a message about a product seems to be more difficult than ever. The consumer is bombarded with advertising everywhere they look. Today advertising not only exists on television, radio, magazines, and newspapers, it can be found on billboards, park benches, in our mailboxes, on buses, taxis, at sporting events, and on clothing.
direct marketing: it means selling directly to the consumer through the mail, by telephone, or door-to-door. By having direct contact with the customer, the company knows what are the needs, the preferences, and then can effectively choose the kind of products it will sell in the Moroccan market.
This creates a direct link between customers and the business. By using direct marketing it can create a relationship between customers and business which is beneficial for the business as the customers will create a form of loyalty to that business. Also, businesses will use this as they can measure the responses of the customers by using the response rate. This will allow the business to receive opinions from the customers. An example of direct marketing would be Asos. They email previous customers offers that will be upcoming in their store to attract them to
No doubt, email marketing has a long way to go because it is vibrant, highly efficient, powerful, and inexpensive way to target new customers and sustain existing ones. This marketing technique strengthens the relationship between brand and customers, and also encourages customers to repeat business.
To do marketing right means to achieve high sales and this requires good strategies in place. E-mail campaigns can work, but so can social skills and knowing excellent managing of what is available in terms of resources for the products you desire to push.
In the 1990s direct marketing became the most important tool in the mix because technology had enabled a form of communication by appealing directly to the target customer. This change led to new media formats, and the subsequent development of the Internet. Digital technologies have accelerated change in the marketing communications
Communication is important in life. Companies need to communicate with other companies and customers. The managers also need to communicate with the staff. The technology provides us with many means of communication, the most important of which is e-mail.
Internet marketing is a reliable tool and affordable. It is easy to introduce a product and brand through internet. It is easy for marketers to work on internet marketing. They can show a better thing to consumers in less time and cost. (Jamie Swartz)
The term “direct marketing” excludes the "middle man" from promotion, as a company's message is provided directly to a potential customer. (Investopedia, 2010) Direct marketing is an advertising campaign that aims to gain an action (such as an order, a visit to a store or Web site, or a request for further information) from a group of consumers in response specific communication from a marketer. The communication may take many forms such as mail, telemarketing, direct e-mail marketing, and point-of-sale (POS) interactions. (searchcrm.techtarget.com, 2014).
Email (electronic mail) was one of the biggest breakthroughs in communication when the internet was commercialized. With email, it became possible to send messages and letters across the world in a matter of seconds to the recipients address. Email was used as an alternative to conventional mail or snail' mail, as the term was introduced to describe its speed. As technology improved, it became possible to attach' documents, photographs and even sound clips or songs to emails which made mail by post redundant. Emails used packet switching software whereby the email was broken down into packets' and sent via the internet to the recipient.