Designing A New Product And Brand Developer Essays

Designing A New Product And Brand Developer Essays

Length: 1136 words (3.2 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Coming up with an idea is definitely not the hard part about creating a new product. There are so many ideas that people can come up with on the spot just by thinking about something that bothers them. The hard part to creating a new product, is putting the plan into action. Most people will complain about something that they don’t like, but they will never do anything about it. However, for this project, students were able to put their plans into action and see if their product would actually work in someone’s everyday life. For my group, our idea was to create an application on the phone for college students so that they can have access to their id cards on their phone. In order to complete this task, three students were assigned to a specific role based on their strengths and weaknesses in or to put their idea into action. My role is known as the product and brand developer where I will help come up with the name, logo, and tagline to make the product more appealing. I will also create a documentary to show the steps we have taken to have successfully created this product.
The creation of this product was a process to even come up with the idea. Through one of our in-class activities on the first day of this unit, we were able to find a concept that really bothered other students to where we could find and idea to fix the situation. This in-class activity was to write on the board everything that bothered a student. We came up with twenty ideas that were annoying such as cab prices, and broken nails, but we felt that the worst thing that happens to a college student everyday is the trouble of not being able to find one’s cat card. So, the solution we came up with is to create and application to where we can put the barcode f...


... middle of paper ...


...hard work, I think that we came up with a brilliant idea. Hopefully, as the product and brand developer, I created a great name, logo, and tagline that will intrigue someone to pursue this idea. I also hope that the documentary shows all the hard work we put into this product and proves how far we have brought this idea to life. If my group and I were to go outside of class and to pitch this idea to someone who was willing to invest in our product, I think it could be very successful among colleges. This application could become a popular tool for student to use around the nation. It would also save colleges on printing out id card all of the time and most importantly save students the hassle of losing their card. This application could also be spread to high schools who use id cards. There are many advantages to the application and many ways for it to be successful!

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on Financial Data And Projections Of A New Product

- Section 7: Financial Data and Projections Financial data for the next five years are forecasted based on the findings from the market environment analysis. Annacchnio explained that there is a significant difference between the financial model for a new product and for a team member and it is highly represented in accounting terms i.e. sales, cost of sales, operating and financial expenses, depreciation cost and tax amount (Annacchino, 2011). The “heRBer” product is available in three price levels and for the financial year of 2016-2017, it is estimated that 1000 products will be sold and in them 500 Mini Jardin, 300 Med Jardin and 200 Max Jardin....   [tags: Revenue, Marketing]

Better Essays
866 words (2.5 pages)

Essay on Lenovo: Building A Global Brand

- In 1984, the same year that Compaq introduced a PC that included Intel’s new and more powerful 80386 class of microprocessors, beating IBM to market and Michael Dell began building IBM compatible computers in his college dormitory, Lenovo was form as a shop in a small concrete bungalow in Beijing with a mandate to commercialize the Academy’s research and use the proceeds to further computer science research. Lenovo first original product was the Legend Chinese-character card in 1987, which translated English-language operating systems into Chinese....   [tags: Business Analysis Strategy]

Free Essays
748 words (2.1 pages)

Essay about Product Branding : Brand Promise

- Product Branding Brand Promise A brand promise is clear statement and vision of what the brand delivers to its customers. Consumers will find and use a brand product if there is an expectation of experiencing the values the brand promises to deliver (Punjaisri, Wilson, & Evanschitzky, 2008). However, failing to deliver on the brand promise will adversely affect consumer relationship in terms of trust and commitment (Punjaisri et al., 2008). Seeking to create the best brand experience, Fitbit’s brand promise and vision, is “[t]o empower and inspire you to live a healthier, more active life....   [tags: Brand, Brand management, Branding, Trademark]

Better Essays
725 words (2.1 pages)

Marketing And Product Life Cycle : Branding And Brand Management Essay

- My reflection paper consists of information about: • Perceptual Map to Reposition • Products and Services • Product Life Cycle • Branding and Brand Management “Product positioning refers to the place a product occupies in consumers’ minds based in important attributes relative to competitive products (Kerin, Hartley, 256).” “Product repositioning can be identified by changing the place a product occupies in a consumer’s mind relative to competitive products (Kerin, Hartley, 256).” When referring to product positioning and product repositioning, we have something called a perceptual map....   [tags: Brand management, Brand, Trademark, Marketing]

Better Essays
866 words (2.5 pages)

The Product Of Wal Mart Essay example

- In the early 1990s Wal-Mart decided to manufacture products at a value rate to the consumer. Their Great Value brand is generic to major leading brands. Over the course of this Session Long Project I will discuss the product design Wal-Mart incorporate, provide background foundation of Wal-Mart’s decision for its development, and the different issues for developing the product, I will also discuss the Great Value product life cycle as it pertains to a large selection of products. As consumers demand for the Great Value brand increased Wal-Mart decided to rejuvenate the products....   [tags: Brand management, Brand, Product management]

Better Essays
732 words (2.1 pages)

Essay on Noki New Products And Rebuild Their Brand

- Between 2014 and 2015 Nokia has made some improvements but not much. They may not be as popular in North America as they use to be, but they are definitely still present in Europe and Asia-Pacific areas. Nokia is continuing to innovate new products and rebuild their brand. In present times Nokia is still in a complicated situation as Sead Fadilpašić puts it., In the article “Nokia – Phones relationship status: It’s complicated”, Fadilpašić discusses the problems Nokia may face in 2016, he states, “The Helsinki-based company said it hopes to come back to designing and providing mobile phone technology, but it needs a partner which would manufacture, market and sell the devices.”, this means...   [tags: Mobile phone, Nokia, IPhone, Smartphone]

Better Essays
1023 words (2.9 pages)

Brand Resonance : A Brand Essay

- A brands main goal is to build a relationship amongst each individual customer. This means the customers should have a psychological and deep emotional connection with the brand. A term used for this is brand resonance. Brand resonance as defined in lecture is a brand that emotionally connects to the customer by embedding in the routine and enhancing the experience of its users. By achieving brand resonance the brand must achieve the following three categories: behavioral loyalty, sense of community and active engagement....   [tags: Brand, Customer, Brand management]

Better Essays
1158 words (3.3 pages)

New Balance Position Strategy : A New Brand Image Essay

- New Balance position strategy will be on the design and the price of the brand. College students are interested in sneakers that are in style at an affordable price. Compared to other brands, New Balance has one of the lowest prices in the sneaker industry. In order to improve their products, New Balance will focus on getting to know their consumers ' wants and needs. Therefore, by New Balance focusing on upgrading the style and lowering the prices, the IMC campaign will focus on changing college student’s perspectives on New Balance products....   [tags: Advertising, Brand, Marketing, Trademark]

Better Essays
993 words (2.8 pages)

Essay on The Role Of Marketing For New Product Development And Launch

- New product development is an essential key for a company to survive or stay competitive in the highly changed business environment nowadays(Annacchino, Marc A, 2003). Although technology plays an important role in the development of new products, the role of marketing should not be underestimated. A result illustrates that companies with a marketing department which has strong capabilities and skills are more likely to be more successful with their new products(Drechsler et al.,2013). Hence this essay will investigate the role of marketing played in the different stages of new product development and launch....   [tags: Marketing, Product life cycle management]

Better Essays
1437 words (4.1 pages)

Developing a New Product Essay

- My innovative business idea concerns the introduction of a new product in the market which is aimed at reducing the deaths of American soldiers during war together with other innocent civilians. The product shall be marketed under the brand name “Sham-lethal detector”. A lot of research will be put in the development of the device which utilizes the latest technology. In addition, the product will not only be able to detect explosive devices but also landmines that are mostly found in war torn areas especially Iraq and Afghanistan....   [tags: Business Product Development]

Better Essays
1946 words (5.6 pages)